100% of the credit goes to the touchpoint that first brought the person to you. It answers one question well: where do new customers come from?
First-click attribution, also called first-touch attribution, assigns the whole value of a conversion to the first recorded interaction. If someone found you through a TikTok ad, came back through a Google search and finally bought from an email, TikTok gets 100%.
It is the best model for judging prospecting: the campaigns whose job is to introduce new people to your brand. Under last-click attribution these campaigns often look unprofitable, because someone else closes the sale.
The problem
Last-click reports reward the ads that close sales and ignore the ads that started them. Prospecting, video and cold-audience campaigns look like they lose money, so they get cut, and a few months later there is nobody left to retarget.
First click answers the question every growth plan depends on: where do new customers come from? Without it, you can't tell which channels fill the top of your funnel.
Create your account, install one snippet and see it on your own leads and sales.
Reveals the channels that introduce new buyers.
Stops you cutting prospecting that looks weak under last click.
One touch, full credit. Easy to communicate to a team.
Every model is computed for every conversion, ready on day one.
Start using First-click attributiontracko.js records each session with its channel, source, campaign, ad set and ad.
Visits on any device become one journey once the person identifies.
Credit is split across the journey's touchpoints inside your lookback window.
Pick another model on the report; credit for every model is already computed.
Use cases
Show that cold campaigns start the journeys your retargeting finishes, before you cut them.
Allocate new-customer budget to the channels that introduce the most buyers.
Run first and last click side by side on the same report and see where they disagree.
First click ignores everything after the first touch, so it undervalues retargeting, email and the content that convinced someone to buy. It also depends on the lookback window: touches older than the window can't be the first click.
See which ads bring new people into your business. Create your account and start tracking today.
Why BrainyMetrics
Every model is computed for every conversion, from data you own, so the debate moves from opinions to numbers.
Stop guessing which marketing pays.
Start using First-click attributionGetting started
No migration project and no agency retainer. Here is the whole path from sign-up to your first attributed sale.
Sign up, name your workspace and pick the plan that fits. Your tracking snippet is waiting under Settings → Install.
Paste one snippet into your site's head, or add it with Google Tag Manager, WordPress or your funnel builder's tracking code box.
Connect Stripe, Shopify, your funnel builder or calendar, then Meta, Google or TikTok for hourly spend. Most connections take a click.
The setup checklist ticks itself off as data arrives. Your next lead or sale shows up with its full journey and the ad that earned it.
One account
Tracking, attribution, calls, spend and revenue analytics share one data model, so each feature makes the others more accurate.
Seven models side by side, down to the ad.
Your own subdomain and server-set cookies.
Dynamic numbers matched to the click behind each call.
Hourly spend sync joined with real revenue.
Feed real sales back to nine ad platforms.
Every visit, ad, order and call per person.
Lifetime value by the channel that acquired them.
Drop-offs and cost per step, by ad.
Create your account and start tracking today.
Create your accountCommon questions about First-click attribution, setup and pricing.
Create an account, install the snippet and see how BrainyMetrics handles your real traffic.
Get startedYes. Both terms mean the full credit goes to the first recorded interaction.
Yes. BrainyMetrics computes every model for every conversion, so you can switch models on any report instantly and compare them side by side.
New leads, orders (net of refunds), answered phone calls, booked calls that weren't cancelled, and any custom events you mark as conversions.
The basics take minutes: paste the snippet, connect your checkout or funnel builder, and connect your ad accounts. The setup checklist in your dashboard ticks each step off as data arrives, so you always know what's left.
Usually not. The snippet can go in through Google Tag Manager, WordPress or your funnel builder's tracking code settings, and most revenue sources connect with a click or a webhook URL you paste. The developer guide covers the JavaScript and server API if you do have a developer.
No. Plans are a flat monthly or yearly price. We never bill a percentage of revenue or ad spend, and you can switch, pause or cancel from the Billing page without a call.
No. Plans limit dashboard modules and things like integrations or workspaces; tracko.js, webhooks and syncs keep collecting data, so nothing is lost if you upgrade later.
Yes. BrainyMetrics supports consent modes, works with your consent banner, respects Global Privacy Control and handles sensitive form fields strictly. Data is first-party: it belongs to your workspace, not an ad network.
All credit to the last touch before converting.
Credit the first paid ad click in a window; built for call and high-ticket funnels.
What each single-touch model shows and how to combine them.
Last click, ignoring direct visits. BrainyMetrics' default.
Equal credit to every touch in the journey.
More credit to recent touches, with a 7-day half-life.
Install one snippet, connect your checkout and ad accounts, and get attribution you can act on today. Flat pricing, no annual contract.