Tracking
A trial started, a video watched, a quiz completed: record it, give it a value, and see which ads drive it.
Not every business converts with a purchase. A SaaS trial, a demo request or a finished onboarding step might be the moment that matters.
Call tracko('track', 'trial_started', { value: 50 }) or add a data-tracko-event attribute to any clickable element. Events are stored on the visitor's timeline. Add their names under Conversion events and they are attributed like sales, with any numeric value counted as revenue. Names your site has sent in the last 90 days are suggested as you type.
The problem
Not every valuable moment is a purchase. Trials, demo requests, quiz completions and video views often predict revenue weeks before it arrives, but most attribution tools only credit sales.
If you can't attribute those events, you optimise campaigns on the slowest signal you have and wait a month to find out whether an ad worked.
Create your account, install one snippet and see it on your own leads and sales.
A data-tracko-event attribute on a button or link is all it takes.
A numeric value property is credited like order revenue.
Outbound links, tel:, mailto:, WhatsApp, downloads and buttons are captured automatically.
Four rapid clicks in one spot are recorded, pointing at broken UI.
See custom event tracking working on your own data.
Start using Custom event trackingUse cases
Mark trial starts as conversions and see which campaigns drive them, long before the first payment.
Track quiz completions, video watches or calculator use and compare which ads bring engaged visitors.
Add a data attribute to any button to record an event without touching JavaScript.
Why BrainyMetrics
What changes when every lead, call and sale is tied back to the ad that started it.
Stop guessing which marketing pays.
Start using Custom event trackingGetting started
No migration project and no agency retainer. Here is the whole path from sign-up to your first attributed sale.
Sign up, name your workspace and pick the plan that fits. Your tracking snippet is waiting under Settings → Install.
Paste one snippet into your site's head, or add it with Google Tag Manager, WordPress or your funnel builder's tracking code box.
Connect Stripe, Shopify, your funnel builder or calendar, then Meta, Google or TikTok for hourly spend. Most connections take a click.
The setup checklist ticks itself off as data arrives. Your next lead or sale shows up with its full journey and the ad that earned it.
One account
Tracking, attribution, calls, spend and revenue analytics share one data model, so each feature makes the others more accurate.
Seven models side by side, down to the ad.
Your own subdomain and server-set cookies.
Dynamic numbers matched to the click behind each call.
Hourly spend sync joined with real revenue.
Feed real sales back to nine ad platforms.
Every visit, ad, order and call per person.
Lifetime value by the channel that acquired them.
Drop-offs and cost per step, by ad.
Create your account and start tracking today.
Create your accountCommon questions about Custom event tracking, setup and pricing.
Create an account, install the snippet and see how BrainyMetrics handles your real traffic.
Get startedOnly names you list as conversion events. They then appear in the Events column of reports.
Leads, orders, calls and appointments have dedicated API endpoints; custom browser events are sent with tracko('track').
The basics take minutes: paste the snippet, connect your checkout or funnel builder, and connect your ad accounts. The setup checklist in your dashboard ticks each step off as data arrives, so you always know what's left.
Usually not. The snippet can go in through Google Tag Manager, WordPress or your funnel builder's tracking code settings, and most revenue sources connect with a click or a webhook URL you paste. The developer guide covers the JavaScript and server API if you do have a developer.
No. Plans are a flat monthly or yearly price. We never bill a percentage of revenue or ad spend, and you can switch, pause or cancel from the Billing page without a call.
No. Plans limit dashboard modules and things like integrations or workspaces; tracko.js, webhooks and syncs keep collecting data, so nothing is lost if you upgrade later.
Yes. BrainyMetrics supports consent modes, works with your consent banner, respects Global Privacy Control and handles sensitive form fields strictly. Data is first-party: it belongs to your workspace, not an ad network.
Engaged time, scroll depth, video progress and Core Web Vitals per session.
Credit every touchpoint in the journey and compare seven models side by side.
Record orders, leads, calls and spend from your server; read attribution back.
Your own tracking subdomain, server-set cookies and neutral paths that blockers skip.
Send real purchases and leads to nine ad platforms' conversion APIs, deduplicated.
One visitor across your site, funnels, checkout and embedded iframes.
Install one snippet, connect your checkout and ad accounts, and get attribution you can act on today. Flat pricing, no annual contract.