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Calls

Know which ads book calls that actually qualify

Booked calls from your scheduler are matched to the lead, credited to their ads, and tracked through to qualified and closed.

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  • Flat monthly price, no revenue tax
  • No annual contract
  • Tracking starts the minute the snippet is live

In a call funnel, a booked call is the conversion the ads optimise for, but a booking isn't revenue. The ads that book the most calls are often not the ads that book qualified ones.

BrainyMetrics records booked calls from Calendly, Acuity Scheduling, OnceHub, Zapier/Make or the API, matched to the person by email, phone or visitor id. A booked call counts as a conversion unless it's cancelled. Set each call's outcome (showed, no-show, qualified, unqualified, closed with a deal value, lost) and the Attribution report shows Booked and Qualified columns per source, plus cost per qualified call.

The problem

What it costs to go without booked call attribution

High-ticket funnels don't end at the booking. A call is booked, maybe attended, maybe qualified, and occasionally closed weeks later. Most tools stop counting at "booked", so cheap bookings that never show up look like wins.

Unless the outcome of each call flows back to the ad that started it, you will keep scaling the campaigns that fill the calendar with no-shows.

Credit the ads that fill your calendar with buyers

Create your account, install one snippet and see it on your own leads and sales.

  • Flat monthly price, no revenue tax
  • No annual contract
  • Tracking starts the minute the snippet is live
Create your account

What you get with Booked call attribution

Cost per qualified call

A better guide for call funnels than cost per booking.

Reschedules don't double count

One call per person per window, configurable.

Outcomes from your team

Mark outcomes in the dashboard or from a post-call form via the API.

Scientific model

Credit the first paid ad that brought someone in, even weeks before the call.

See booked call attribution working on your own data.

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Use cases

Booked call attribution in practice

Cost per showed call

Go past cost per booking and see what each ad costs per attended and qualified call.

Close-rate by ad

Track bookings through qualified and closed to see which ads bring buyers, not browsers.

Sales team feedback loop

Call outcomes feed attribution so marketing hears what sales already knows.

Start using Booked call attribution
  • Flat monthly price, no revenue tax
  • No annual contract
  • Tracking starts the minute the snippet is live

Why BrainyMetrics

Marketing without guesswork

What changes when every lead, call and sale is tied back to the ad that started it.

Meta, Google and TikTok each claim the same sale, so platform totals add up to more than your bank account.
Each sale is counted once, from your own checkout data, and reconciled against what each platform claims.
Analytics gives the last click all the credit, so the ads that start journeys look like they lose money.
Seven attribution models are computed for every conversion, so you can compare first click, last click and everything between.
Phone calls and booked calls are a black box. You know they happened, not which ad caused them.
Calls and bookings are matched to the visitor's session and the ad behind it, then tracked through qualified and closed.
Ad blockers, Safari and cross-domain checkouts quietly break your data.
A first-party tracking subdomain, server-set cookies and cross-domain linking keep journeys intact.
Spend lives in one tab, revenue in another, and ROAS is a spreadsheet you rebuild every Monday.
Spend syncs hourly and sits next to attributed revenue, so ROAS, CPA and profit are on every row, down to the ad.
Ad algorithms optimise on the few conversions their pixel happens to see.
Real purchases and leads are sent back to the ad platforms' conversion APIs, deduplicated against the pixel.

Stop guessing which marketing pays.

Start using Booked call attribution

Getting started

Live on your site in four steps

No migration project and no agency retainer. Here is the whole path from sign-up to your first attributed sale.

  1. 1

    Create your account

    Sign up, name your workspace and pick the plan that fits. Your tracking snippet is waiting under Settings → Install.

  2. 2

    Install tracko.js

    Paste one snippet into your site's head, or add it with Google Tag Manager, WordPress or your funnel builder's tracking code box.

  3. 3

    Connect revenue and ads

    Connect Stripe, Shopify, your funnel builder or calendar, then Meta, Google or TikTok for hourly spend. Most connections take a click.

  4. 4

    Watch the first sale land

    The setup checklist ticks itself off as data arrives. Your next lead or sale shows up with its full journey and the ad that earned it.

Create your account
  • Flat monthly price, no revenue tax
  • No annual contract
  • Tracking starts the minute the snippet is live

One account

Everything else that comes with it

Tracking, attribution, calls, spend and revenue analytics share one data model, so each feature makes the others more accurate.

Multi-touch attribution

Seven models side by side, down to the ad.

First-party tracking

Your own subdomain and server-set cookies.

Call tracking

Dynamic numbers matched to the click behind each call.

ROAS and profit

Hourly spend sync joined with real revenue.

Conversion APIs

Feed real sales back to nine ad platforms.

Customer journeys

Every visit, ad, order and call per person.

LTV and cohorts

Lifetime value by the channel that acquired them.

Funnels

Drop-offs and cost per step, by ad.

Create your account and start tracking today.

Create your account

Frequently asked questions

Common questions about Booked call attribution, setup and pricing.

The fastest answer is your own data

Create an account, install the snippet and see how BrainyMetrics handles your real traffic.

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Do cancelled bookings count?

No. Cancellations and no-shows never count as qualified, and a cancelled booking never counts as a call conversion.

Can unmarked calls count as qualified?

Yes, there's a setting that treats every call as qualified until someone marks it unqualified.

How long does setup take?

The basics take minutes: paste the snippet, connect your checkout or funnel builder, and connect your ad accounts. The setup checklist in your dashboard ticks each step off as data arrives, so you always know what's left.

Do I need a developer?

Usually not. The snippet can go in through Google Tag Manager, WordPress or your funnel builder's tracking code settings, and most revenue sources connect with a click or a webhook URL you paste. The developer guide covers the JavaScript and server API if you do have a developer.

Does the price go up as I grow?

No. Plans are a flat monthly or yearly price. We never bill a percentage of revenue or ad spend, and you can switch, pause or cancel from the Billing page without a call.

Does tracking stop if I hit a plan limit?

No. Plans limit dashboard modules and things like integrations or workspaces; tracko.js, webhooks and syncs keep collecting data, so nothing is lost if you upgrade later.

Is it privacy friendly?

Yes. BrainyMetrics supports consent modes, works with your consent banner, respects Global Privacy Control and handles sensitive form fields strictly. Data is first-party: it belongs to your workspace, not an ad network.

Keep exploring

Integrations
Calendly

Bookings and cancellations as booked calls, matched to the exact visitor.

Attribution models
Scientific attribution

Credit the first paid ad click in a window; built for call and high-ticket funnels.

Solutions
High-ticket & coaching

Booked, qualified and closed calls credited to the ad that started it.

Features
Call tracking

Dynamic number insertion that matches each call to the session and ad behind it.

Credit the ads that fill your calendar with buyers

Install one snippet, connect your checkout and ad accounts, and get attribution you can act on today. Flat pricing, no annual contract.

Get started See pricing