Revenue analytics
See cumulative revenue after 1, 2, 3 and more periods for every opt-in cohort, and compare channels side by side.
Some channels produce buyers on day one. Others produce leads that buy months later. Cohorts make that visible.
The Cohorts report groups leads by the month or week they opted in and shows cumulative revenue after each period, per lead or in total. Filter by first-touch channel or by tag to compare how leads from each source mature over time. Periods that haven't happened yet are left blank, so recent cohorts aren't misleading.
The problem
Totals blend together customers you won last week and customers you won two years ago. You can't tell whether new customers are getting better or worse, or whether a change in targeting has hurt retention.
Cohorts separate them, so you can see how each month's intake behaves over time and catch problems early.
Create your account, install one snippet and see it on your own leads and sales.
Choose the cohort size that suits your sales cycle.
Normalise by cohort size or see absolute revenue.
Compare paid social cohorts with search or email.
See cohort analysis working on your own data.
Start using Cohort analysisUse cases
Compare cumulative revenue per lead across weekly or monthly cohorts.
See whether customers from a launch or promotion keep buying as well as others.
Know how long a cohort takes to pay back what you spent acquiring it.
Why BrainyMetrics
What changes when every lead, call and sale is tied back to the ad that started it.
Stop guessing which marketing pays.
Start using Cohort analysisGetting started
No migration project and no agency retainer. Here is the whole path from sign-up to your first attributed sale.
Sign up, name your workspace and pick the plan that fits. Your tracking snippet is waiting under Settings → Install.
Paste one snippet into your site's head, or add it with Google Tag Manager, WordPress or your funnel builder's tracking code box.
Connect Stripe, Shopify, your funnel builder or calendar, then Meta, Google or TikTok for hourly spend. Most connections take a click.
The setup checklist ticks itself off as data arrives. Your next lead or sale shows up with its full journey and the ad that earned it.
One account
Tracking, attribution, calls, spend and revenue analytics share one data model, so each feature makes the others more accurate.
Seven models side by side, down to the ad.
Your own subdomain and server-set cookies.
Dynamic numbers matched to the click behind each call.
Hourly spend sync joined with real revenue.
Feed real sales back to nine ad platforms.
Every visit, ad, order and call per person.
Lifetime value by the channel that acquired them.
Drop-offs and cost per step, by ad.
Create your account and start tracking today.
Create your accountCommon questions about Cohort analysis, setup and pricing.
Create an account, install the snippet and see how BrainyMetrics handles your real traffic.
Get startedMonths are counted as 30-day periods so cohorts are comparable.
The basics take minutes: paste the snippet, connect your checkout or funnel builder, and connect your ad accounts. The setup checklist in your dashboard ticks each step off as data arrives, so you always know what's left.
Usually not. The snippet can go in through Google Tag Manager, WordPress or your funnel builder's tracking code settings, and most revenue sources connect with a click or a webhook URL you paste. The developer guide covers the JavaScript and server API if you do have a developer.
No. Plans are a flat monthly or yearly price. We never bill a percentage of revenue or ad spend, and you can switch, pause or cancel from the Billing page without a call.
No. Plans limit dashboard modules and things like integrations or workspaces; tracko.js, webhooks and syncs keep collecting data, so nothing is lost if you upgrade later.
Yes. BrainyMetrics supports consent modes, works with your consent banner, respects Global Privacy Control and handles sensitive form fields strictly. Data is first-party: it belongs to your workspace, not an ad network.
LTV per lead grouped by first-touch source, over any window.
MRR, churn and rebill revenue by first-touch channel.
Per-product sales, refunds, profit and AOV, credited by channel.
Hourly spend sync joined with attributed revenue for real ROAS, CPA and CPL.
Attributed revenue minus order hard costs and ad spend, per row.
Actual vs tracked vs unattributed revenue, and each platform's over-claim.
Install one snippet, connect your checkout and ad accounts, and get attribution you can act on today. Flat pricing, no annual contract.