Attribution for subscriptions, memberships and SaaS

The first payment is the smallest part of a subscriber's value. Attribute MRR and rebills to the channels that acquired them.

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Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

Subscription businesses can't judge ads on the first payment. A channel with a weak first month can be your best if its subscribers stay a year.

BrainyMetrics groups payments into subscriptions automatically from Stripe, GoHighLevel, PayPal billing agreements, systeme.io and ClickFunnels plans, or the API. The Subscriptions report shows active subscriptions, MRR, new and churned subscriptions and rebill revenue by first-touch channel. Custom events like trial_started can be marked as conversions too.

The problem

Why attribution is hard for subscription businesses

Subscriber value is decided months after sign-up. A channel with cheap sign-ups and fast churn can cost more than one with expensive sign-ups that stay for years.

Without MRR and churn by acquisition channel, you're optimising for the wrong number.

Grow MRR from the channels with the stickiest subscribers

Create your account, install one snippet and see it on your own leads and sales.

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

Create your account

What you get with Subscription businesses

MRR by channel

Active subscriptions and MRR by acquisition source.

Churn and rebills

New, churned and renewed subscriptions per period.

Trials as conversions

Attribute trial starts and other custom events.

Cohorts

Revenue per lead month by month.

All of this is built in, ready on day one.

Start using Subscription businesses

Use cases

Subscription businesses in practice

MRR by channel

See which channels bring the most recurring revenue.

Churn by source

Spot the channels whose subscribers leave first.

Trials as conversions

Attribute trial starts long before the first payment.

Start using Subscription businesses

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

Why BrainyMetrics

Before and after BrainyMetrics

The day-to-day difference for teams who stop guessing which marketing pays.

Without BrainyMetrics

With BrainyMetrics

Meta, Google and TikTok each claim the same sale, so platform totals add up to more than your bank account.

Each sale is counted once, from your own checkout data, and reconciled against what each platform claims.

Analytics gives the last click all the credit, so the ads that start journeys look like they lose money.

Seven attribution models are computed for every conversion, so you can compare first click, last click and everything between.

Phone calls and booked calls are a black box. You know they happened, not which ad caused them.

Calls and bookings are matched to the visitor's session and the ad behind it, then tracked through qualified and closed.

Ad blockers, Safari and cross-domain checkouts quietly break your data.

A first-party tracking subdomain, server-set cookies and cross-domain linking keep journeys intact.

Spend lives in one tab, revenue in another, and ROAS is a spreadsheet you rebuild every Monday.

Spend syncs hourly and sits next to attributed revenue, so ROAS, CPA and profit are on every row, down to the ad.

Ad algorithms optimise on the few conversions their pixel happens to see.

Real purchases and leads are sent back to the ad platforms' conversion APIs, deduplicated against the pixel.

Stop guessing which marketing pays.

Start using Subscription businesses

Getting started

Set up for your business model in four steps

No migration project and no agency retainer. Here is the whole path from sign-up to your first attributed sale.

1
Create your account
Sign up, name your workspace and pick the plan that fits. Your tracking snippet is waiting under Settings → Install.
2
Install tracko.js
Paste one snippet into your site's head, or add it with Google Tag Manager, WordPress or your funnel builder's tracking code box.
3
Connect revenue and ads
Connect Stripe, Shopify, your funnel builder or calendar, then Meta, Google or TikTok for hourly spend. Most connections take a click.
4
Watch the first sale land
The setup checklist ticks itself off as data arrives. Your next lead or sale shows up with its full journey and the ad that earned it.

Create your account

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

One account

Everything else that comes with it

Tracking, attribution, calls, spend and revenue analytics share one data model, so each feature makes the others more accurate.

Multi-touch attribution

Seven models side by side, down to the ad.

First-party tracking

Your own subdomain and server-set cookies.

Call tracking

Dynamic numbers matched to the click behind each call.

ROAS and profit

Hourly spend sync joined with real revenue.

Conversion APIs

Feed real sales back to nine ad platforms.

Customer journeys

Every visit, ad, order and call per person.

LTV and cohorts

Lifetime value by the channel that acquired them.

Funnels

Drop-offs and cost per step, by ad.

Create your account and start tracking today.

Create your account

Frequently asked questions

Common questions about Subscription businesses, setup and pricing.

The fastest answer is your own data

Create an account, install the snippet and see how BrainyMetrics handles your real traffic.

Get started

Which billing systems are supported?

Stripe, GoHighLevel, PayPal, systeme.io, ClickFunnels, or any system that can send a subscription_id with orders through the API.

How long does setup take?

The basics take minutes: paste the snippet, connect your checkout or funnel builder, and connect your ad accounts. The setup checklist in your dashboard ticks each step off as data arrives, so you always know what's left.

Do I need a developer?

Usually not. The snippet can go in through Google Tag Manager, WordPress or your funnel builder's tracking code settings, and most revenue sources connect with a click or a webhook URL you paste. The developer guide covers the JavaScript and server API if you do have a developer.

Does the price go up as I grow?

No. Plans are a flat monthly or yearly price. We never bill a percentage of revenue or ad spend, and you can switch, pause or cancel from the Billing page without a call.

Does tracking stop if I hit a plan limit?

No. Plans limit dashboard modules and things like integrations or workspaces; tracko.js, webhooks and syncs keep collecting data, so nothing is lost if you upgrade later.

Is it privacy friendly?

Yes. BrainyMetrics supports consent modes, works with your consent banner, respects Global Privacy Control and handles sensitive form fields strictly. Data is first-party: it belongs to your workspace, not an ad network.