Attribution

Turn unattributed sales into attributed ones

People buy with a different email or device than they opted in with. A short daily review puts those sales back where they belong.

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Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

Even with perfect tracking, some buyers use their work email at checkout or pay from a spouse's PayPal. Those sales show up as unattributed, and every report undercounts the ads that really drove them.

The Data cleanup page lists sales and booked or answered calls in the period with no tracked click. Filter by type and value so you focus on the sales that change decisions. If someone with the same first and last name exists, they're suggested. Otherwise enter the other email or phone from your CRM. Attaching merges the records and rebuilds attribution from that lead's clicks within seconds.

The problem

What it costs to go without unattributed sales cleanup

Every business has sales with no tracked click: a phone order, an invoice paid by bank transfer, a buyer who switched devices before identifying. Left alone, they vanish from your attribution and make your marketing look less effective than it is.

Most tools simply drop them. That means your ROAS is permanently understated and the channels that generate offline sales are permanently underfunded.

Recover the sales your tracking missed

Create your account, install one snippet and see it on your own leads and sales.

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

Create your account

What you get with Unattributed sales cleanup

Prioritise by value

A value filter keeps the review on the sales that matter.

Same-name suggestions

Likely matches are shown so a quick check is enough.

Future sales match

After attaching, later sales with the second email match automatically.

A 15-minute VA task

Simple enough to hand to an assistant once a day or week.

See unattributed sales cleanup working on your own data.

Start using Unattributed sales cleanup

Use cases

Unattributed sales cleanup in practice

Attach offline orders

Match a phone or invoice sale to the lead it belongs to and the original ad gets its credit.

Measure your tracking gap

See what share of revenue has no tracked click, and watch it shrink as you fix tagging and identity.

Clean up after imports

Review unmatched sales from a new integration in one list instead of hunting through reports.

Start using Unattributed sales cleanup

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

Why BrainyMetrics

Marketing without guesswork

What changes when every lead, call and sale is tied back to the ad that started it.

Without BrainyMetrics

With BrainyMetrics

Meta, Google and TikTok each claim the same sale, so platform totals add up to more than your bank account.

Each sale is counted once, from your own checkout data, and reconciled against what each platform claims.

Analytics gives the last click all the credit, so the ads that start journeys look like they lose money.

Seven attribution models are computed for every conversion, so you can compare first click, last click and everything between.

Phone calls and booked calls are a black box. You know they happened, not which ad caused them.

Calls and bookings are matched to the visitor's session and the ad behind it, then tracked through qualified and closed.

Ad blockers, Safari and cross-domain checkouts quietly break your data.

A first-party tracking subdomain, server-set cookies and cross-domain linking keep journeys intact.

Spend lives in one tab, revenue in another, and ROAS is a spreadsheet you rebuild every Monday.

Spend syncs hourly and sits next to attributed revenue, so ROAS, CPA and profit are on every row, down to the ad.

Ad algorithms optimise on the few conversions their pixel happens to see.

Real purchases and leads are sent back to the ad platforms' conversion APIs, deduplicated against the pixel.

Stop guessing which marketing pays.

Start using Unattributed sales cleanup

Getting started

Live on your site in four steps

No migration project and no agency retainer. Here is the whole path from sign-up to your first attributed sale.

1
Create your account
Sign up, name your workspace and pick the plan that fits. Your tracking snippet is waiting under Settings → Install.
2
Install tracko.js
Paste one snippet into your site's head, or add it with Google Tag Manager, WordPress or your funnel builder's tracking code box.
3
Connect revenue and ads
Connect Stripe, Shopify, your funnel builder or calendar, then Meta, Google or TikTok for hourly spend. Most connections take a click.
4
Watch the first sale land
The setup checklist ticks itself off as data arrives. Your next lead or sale shows up with its full journey and the ad that earned it.

Create your account

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

One account

Everything else that comes with it

Tracking, attribution, calls, spend and revenue analytics share one data model, so each feature makes the others more accurate.

Multi-touch attribution

Seven models side by side, down to the ad.

First-party tracking

Your own subdomain and server-set cookies.

Call tracking

Dynamic numbers matched to the click behind each call.

ROAS and profit

Hourly spend sync joined with real revenue.

Conversion APIs

Feed real sales back to nine ad platforms.

Customer journeys

Every visit, ad, order and call per person.

LTV and cohorts

Lifetime value by the channel that acquired them.

Funnels

Drop-offs and cost per step, by ad.

Create your account and start tracking today.

Create your account

Frequently asked questions

Common questions about Unattributed sales cleanup, setup and pricing.

The fastest answer is your own data

Create an account, install the snippet and see how BrainyMetrics handles your real traffic.

Get started

What causes unattributed sales?

Usually a different email or device at checkout, an order imported for a customer who visited before tracking was installed, or offline deals and referrals.

Is anything lost when records are merged?

No. The sale or call, its email or phone and its browsers all move to the lead you picked, and attribution is recomputed.

How long does setup take?

The basics take minutes: paste the snippet, connect your checkout or funnel builder, and connect your ad accounts. The setup checklist in your dashboard ticks each step off as data arrives, so you always know what's left.

Do I need a developer?

Usually not. The snippet can go in through Google Tag Manager, WordPress or your funnel builder's tracking code settings, and most revenue sources connect with a click or a webhook URL you paste. The developer guide covers the JavaScript and server API if you do have a developer.

Does the price go up as I grow?

No. Plans are a flat monthly or yearly price. We never bill a percentage of revenue or ad spend, and you can switch, pause or cancel from the Billing page without a call.

Does tracking stop if I hit a plan limit?

No. Plans limit dashboard modules and things like integrations or workspaces; tracko.js, webhooks and syncs keep collecting data, so nothing is lost if you upgrade later.

Is it privacy friendly?

Yes. BrainyMetrics supports consent modes, works with your consent banner, respects Global Privacy Control and handles sensitive form fields strictly. Data is first-party: it belongs to your workspace, not an ad network.