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Attribution

Multi-touch attribution that shows what really drives revenue

Follow each buyer from their first ad click to their last purchase, then split the credit across every touchpoint with the model you choose.

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  • Flat monthly price, no revenue tax
  • No annual contract
  • Tracking starts the minute the snippet is live

Most ad platforms credit themselves for every sale they can see. Your analytics tool credits the last click. Neither tells you how a customer actually found you, what convinced them, and which campaign deserves the budget. Multi-touch attribution fixes that by looking at the whole journey.

BrainyMetrics records every session a person has with your business (paid clicks, organic visits, emails, calls), ties those sessions to one person once they share an email or phone number, and then splits each lead, sale and call across the touchpoints that came before it. Every model is computed for every conversion, so switching between first click, last click, linear, time decay, position based, last non-direct and scientific is instant.

The problem

What it costs to go without multi-touch attribution

When every report gives one click all the credit, budget decisions are made on half the story. Prospecting campaigns that introduce buyers look like money pits, retargeting looks like genius, and the account slowly starves the top of its own funnel until growth stalls and nobody can say why.

Meanwhile every ad platform reports its own version of the truth. Add up what Meta, Google and TikTok claim and you will usually find more sales than you actually made. Without a neutral, journey-level view, the loudest dashboard wins the budget meeting, not the most profitable channel.

See which ads really start, push and close your sales

Create your account, install one snippet and see it on your own leads and sales.

  • Flat monthly price, no revenue tax
  • No annual contract
  • Tracking starts the minute the snippet is live
Create your account

What you get with Multi-touch attribution

Seven models, computed at once

First click, last click, last non-direct, scientific, linear, time decay and position based. Switch with one click and compare.

Down to the ad

Drill from platform to campaign, ad set and ad, or group the same creative across every campaign it runs in.

Leads, sales and calls

New leads, orders (net of refunds), answered phone calls and booked calls all count as conversions.

Spend, ROAS and CPA

Synced or imported ad spend sits next to attributed revenue, so ROAS, CPA, CPL and profit are per row.

Your rules

Set the lookback window, ignore organic touches when paid exists, and disregard sources like receipts or newsletters.

Always up to date

Credit is recomputed for a person whenever their journey changes: a new device, a merge or another sale.

See multi-touch attribution working on your own data.

Start using Multi-touch attribution

How it works

  1. 1

    Install one snippet

    Paste tracko.js into the head of your site. It captures UTMs, 20+ click ids and ad ids on every visit.

  2. 2

    Connect your revenue

    Stripe, Shopify, WooCommerce, PayPal, funnel builders or the API report sales, refunds and subscriptions.

  3. 3

    Identify people

    Form fills, checkouts and calls tie anonymous visits to one person across devices and domains.

  4. 4

    Read the report

    Pick a model and a date range. Every campaign, ad set and ad shows sales, revenue, spend and ROAS.

Start using Multi-touch attribution

Use cases

Multi-touch attribution in practice

Defend your prospecting budget

Compare first click and last non-direct on the same report to prove which cold campaigns feed the sales your retargeting closes.

Settle channel debates with data

Put Meta, Google and email side by side under linear or position based and see how much each really contributes when they work together.

Scale winners down to the ad

Find the ad sets and creatives with the best ROAS under the model you trust, and move budget with confidence instead of gut feel.

Start using Multi-touch attribution
  • Flat monthly price, no revenue tax
  • No annual contract
  • Tracking starts the minute the snippet is live

Why one model is never enough

First click shows what creates demand. Last click shows what closes it. A prospecting campaign can look unprofitable under last click and brilliant under first click. Seeing both, plus models that spread credit, is how you avoid cutting the ads that fill the top of your funnel.

Because BrainyMetrics stores credit for every model, you can compare them on the same report without re-running anything.

Built for long, messy journeys

Real buyers click an ad on their phone, read an email on their laptop and buy a week later. BrainyMetrics joins those visits when the person identifies, including visits that happened before they did.

  • Cross-device identity from email, phone and customer ids
  • Cross-domain tracking between your site, funnel and checkout
  • Configurable lookback window (90 days by default)
  • Revenue net of refunds, with new-customer flags

Ready to put multi-touch attribution to work?

See which ads really start, push and close your sales. Create your account and start tracking today.

  • Flat monthly price, no revenue tax
  • No annual contract
  • Tracking starts the minute the snippet is live
Start using Multi-touch attribution

Why BrainyMetrics

Marketing without guesswork

What changes when every lead, call and sale is tied back to the ad that started it.

Meta, Google and TikTok each claim the same sale, so platform totals add up to more than your bank account.
Each sale is counted once, from your own checkout data, and reconciled against what each platform claims.
Analytics gives the last click all the credit, so the ads that start journeys look like they lose money.
Seven attribution models are computed for every conversion, so you can compare first click, last click and everything between.
Phone calls and booked calls are a black box. You know they happened, not which ad caused them.
Calls and bookings are matched to the visitor's session and the ad behind it, then tracked through qualified and closed.
Ad blockers, Safari and cross-domain checkouts quietly break your data.
A first-party tracking subdomain, server-set cookies and cross-domain linking keep journeys intact.
Spend lives in one tab, revenue in another, and ROAS is a spreadsheet you rebuild every Monday.
Spend syncs hourly and sits next to attributed revenue, so ROAS, CPA and profit are on every row, down to the ad.
Ad algorithms optimise on the few conversions their pixel happens to see.
Real purchases and leads are sent back to the ad platforms' conversion APIs, deduplicated against the pixel.

Stop guessing which marketing pays.

Start using Multi-touch attribution

Getting started

Live on your site in four steps

No migration project and no agency retainer. Here is the whole path from sign-up to your first attributed sale.

  1. 1

    Create your account

    Sign up, name your workspace and pick the plan that fits. Your tracking snippet is waiting under Settings → Install.

  2. 2

    Install tracko.js

    Paste one snippet into your site's head, or add it with Google Tag Manager, WordPress or your funnel builder's tracking code box.

  3. 3

    Connect revenue and ads

    Connect Stripe, Shopify, your funnel builder or calendar, then Meta, Google or TikTok for hourly spend. Most connections take a click.

  4. 4

    Watch the first sale land

    The setup checklist ticks itself off as data arrives. Your next lead or sale shows up with its full journey and the ad that earned it.

Create your account
  • Flat monthly price, no revenue tax
  • No annual contract
  • Tracking starts the minute the snippet is live

One account

Everything else that comes with it

Tracking, attribution, calls, spend and revenue analytics share one data model, so each feature makes the others more accurate.

First-party tracking

Your own subdomain and server-set cookies.

Call tracking

Dynamic numbers matched to the click behind each call.

ROAS and profit

Hourly spend sync joined with real revenue.

Conversion APIs

Feed real sales back to nine ad platforms.

Customer journeys

Every visit, ad, order and call per person.

LTV and cohorts

Lifetime value by the channel that acquired them.

Funnels

Drop-offs and cost per step, by ad.

Revenue reconciliation

Actual vs tracked vs claimed, side by side.

Create your account and start tracking today.

Create your account

Frequently asked questions

Common questions about Multi-touch attribution, setup and pricing.

The fastest answer is your own data

Create an account, install the snippet and see how BrainyMetrics handles your real traffic.

Get started
What is multi-touch attribution?

It is a method that splits the credit for a conversion across all the marketing touchpoints a person had before converting, instead of giving 100% to a single click.

Which attribution model should I use?

Start with last non-direct for day-to-day decisions, check first click to see which campaigns bring new people in, and use the scientific model for call or high-ticket funnels where the sale happens weeks after the first ad click.

Does it replace the numbers in Meta Ads Manager or Google Ads?

It complements them. Ad platforms count conversions by their own rules and often claim the same sale. BrainyMetrics counts each sale once, from your own data, and shows the platform's numbers alongside where available.

How far back does attribution look?

The lookback window is 90 days by default and can be set from 1 to 365 days per workspace.

How long before attribution data is useful?

Credit appears as soon as the first identified lead or sale comes in. Most teams make their first budget decisions after a couple of weeks, once enough conversions have accumulated for the comparison between models to be meaningful.

How long does setup take?

The basics take minutes: paste the snippet, connect your checkout or funnel builder, and connect your ad accounts. The setup checklist in your dashboard ticks each step off as data arrives, so you always know what's left.

Do I need a developer?

Usually not. The snippet can go in through Google Tag Manager, WordPress or your funnel builder's tracking code settings, and most revenue sources connect with a click or a webhook URL you paste. The developer guide covers the JavaScript and server API if you do have a developer.

Does the price go up as I grow?

No. Plans are a flat monthly or yearly price. We never bill a percentage of revenue or ad spend, and you can switch, pause or cancel from the Billing page without a call.

Does tracking stop if I hit a plan limit?

No. Plans limit dashboard modules and things like integrations or workspaces; tracko.js, webhooks and syncs keep collecting data, so nothing is lost if you upgrade later.

Is it privacy friendly?

Yes. BrainyMetrics supports consent modes, works with your consent banner, respects Global Privacy Control and handles sensitive form fields strictly. Data is first-party: it belongs to your workspace, not an ad network.

Keep exploring

Attribution models
First-click attribution

All credit to the touch that first brought the person in.

Features
Ad tracking

Capture UTMs, click ids and ad ids on every visit and tie each ad to revenue.

Features
ROAS & ad spend tracking

Hourly spend sync joined with attributed revenue for real ROAS, CPA and CPL.

Learn
What is multi-touch attribution?

How multi-touch attribution works and when to use each model.

Features
Self-reported attribution

Collect "How did you hear about us?" answers and compare them with click attribution.

Features
View-through conversions

Show Meta's click and view conversions next to your own attribution, never mixed in.

See which ads really start, push and close your sales

Install one snippet, connect your checkout and ad accounts, and get attribution you can act on today. Flat pricing, no annual contract.

Get started See pricing