Revenue analytics

Build the report you actually need

Choose a grouping and metrics, write formulas like revenue / leads, and pin reports and funnels to a dashboard you arrange by dragging.

Get started More features

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

Every business has the one number it looks at first. Custom reports let you build it from any column of the attribution report, including spend, profit, ROAS and the platform-reported columns.

Custom metrics are formulas over those metrics with + − × ÷ and parentheses: revenue / leads for revenue per lead, orders / leads * 100 for lead-to-sale %, spend / appointments for cost per booked call. Pick a format and dividing by zero shows a dash instead of an error.

The problem

What it costs to go without custom reports & metrics

Every business has a metric that standard reports don't have. Without custom reports, it lives in a spreadsheet updated by hand.

Your own reports, formula metrics and dashboard keep everyone looking at the same numbers.

Build the report your team actually asks for

Create your account, install one snippet and see it on your own leads and sales.

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

Create your account

What you get with Custom reports & metrics

Any grouping

Channel through ad, creative, landing page, device, country and more.

Formula metrics

Number, money, percent or ratio formats.

Fixed or live model

Pin a report to a model, or follow the page picker.

Custom dashboard

Reports and funnels side by side; drag to reorder.

Clickable numbers

Every number opens the people behind it.

See custom reports & metrics working on your own data.

Start using Custom reports & metrics

How it works

1
New report
Choose what to group by.
2
Pick metrics
And add formula metrics.
3
Set sorting and rows
Optionally fix the model.
4
Pin it
To your custom dashboard.

Start using Custom reports & metrics

Use cases

Custom reports & metrics in practice

Formula metrics

Define metrics like cost per showed call or profit per lead.

Team dashboards

Arrange the tiles each team checks every morning.

Client reporting

Build a report per client in agency workspaces.

Start using Custom reports & metrics

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

Why BrainyMetrics

Marketing without guesswork

What changes when every lead, call and sale is tied back to the ad that started it.

Without BrainyMetrics

With BrainyMetrics

Meta, Google and TikTok each claim the same sale, so platform totals add up to more than your bank account.

Each sale is counted once, from your own checkout data, and reconciled against what each platform claims.

Analytics gives the last click all the credit, so the ads that start journeys look like they lose money.

Seven attribution models are computed for every conversion, so you can compare first click, last click and everything between.

Phone calls and booked calls are a black box. You know they happened, not which ad caused them.

Calls and bookings are matched to the visitor's session and the ad behind it, then tracked through qualified and closed.

Ad blockers, Safari and cross-domain checkouts quietly break your data.

A first-party tracking subdomain, server-set cookies and cross-domain linking keep journeys intact.

Spend lives in one tab, revenue in another, and ROAS is a spreadsheet you rebuild every Monday.

Spend syncs hourly and sits next to attributed revenue, so ROAS, CPA and profit are on every row, down to the ad.

Ad algorithms optimise on the few conversions their pixel happens to see.

Real purchases and leads are sent back to the ad platforms' conversion APIs, deduplicated against the pixel.

Stop guessing which marketing pays.

Start using Custom reports & metrics

Getting started

Live on your site in four steps

No migration project and no agency retainer. Here is the whole path from sign-up to your first attributed sale.

1
Create your account
Sign up, name your workspace and pick the plan that fits. Your tracking snippet is waiting under Settings → Install.
2
Install tracko.js
Paste one snippet into your site's head, or add it with Google Tag Manager, WordPress or your funnel builder's tracking code box.
3
Connect revenue and ads
Connect Stripe, Shopify, your funnel builder or calendar, then Meta, Google or TikTok for hourly spend. Most connections take a click.
4
Watch the first sale land
The setup checklist ticks itself off as data arrives. Your next lead or sale shows up with its full journey and the ad that earned it.

Create your account

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

One account

Everything else that comes with it

Tracking, attribution, calls, spend and revenue analytics share one data model, so each feature makes the others more accurate.

Multi-touch attribution

Seven models side by side, down to the ad.

First-party tracking

Your own subdomain and server-set cookies.

Call tracking

Dynamic numbers matched to the click behind each call.

ROAS and profit

Hourly spend sync joined with real revenue.

Conversion APIs

Feed real sales back to nine ad platforms.

Customer journeys

Every visit, ad, order and call per person.

LTV and cohorts

Lifetime value by the channel that acquired them.

Funnels

Drop-offs and cost per step, by ad.

Create your account and start tracking today.

Create your account

Frequently asked questions

Common questions about Custom reports & metrics, setup and pricing.

The fastest answer is your own data

Create an account, install the snippet and see how BrainyMetrics handles your real traffic.

Get started

Who can edit custom reports?

Members and above can create and edit; viewers can look.

Is the dashboard order per user?

No, it's saved for the workspace, so the whole team sees the same layout.

How long does setup take?

The basics take minutes: paste the snippet, connect your checkout or funnel builder, and connect your ad accounts. The setup checklist in your dashboard ticks each step off as data arrives, so you always know what's left.

Do I need a developer?

Usually not. The snippet can go in through Google Tag Manager, WordPress or your funnel builder's tracking code settings, and most revenue sources connect with a click or a webhook URL you paste. The developer guide covers the JavaScript and server API if you do have a developer.

Does the price go up as I grow?

No. Plans are a flat monthly or yearly price. We never bill a percentage of revenue or ad spend, and you can switch, pause or cancel from the Billing page without a call.

Does tracking stop if I hit a plan limit?

No. Plans limit dashboard modules and things like integrations or workspaces; tracko.js, webhooks and syncs keep collecting data, so nothing is lost if you upgrade later.

Is it privacy friendly?

Yes. BrainyMetrics supports consent modes, works with your consent banner, respects Global Privacy Control and handles sensitive form fields strictly. Data is first-party: it belongs to your workspace, not an ad network.