Attribution

The complete customer journey, one person at a time

Open any lead or customer and see every visit, ad click, form, purchase and call in order, across devices.

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

Aggregate reports tell you what happened on average. Sometimes you need to know what happened to one person: which ad they first clicked, how many times they came back, and what finally made them buy.

Each person in BrainyMetrics has a page with their lifetime value, identifiers (emails, phones, Stripe and Shopify ids), every browser linked to them and how it was linked, and a full timeline. Every session shows its source, campaign, ad set and ad, device and engagement, with the pages and actions inside it. Badges show how much credit each session received, and you can switch the model right on the timeline.

The problem

What it costs to go without customer journey tracking

Aggregated reports tell you what happened on average. They don't tell you that your best customers clicked a YouTube ad, read three emails, called your sales line and bought nine days later on a different device. That story is exactly what you need to build more of those customers.

When a big sale comes in, the sales team asks "where did they come from?" and marketing guesses. A complete, per-person timeline replaces the guess with an answer.

Follow every buyer from first click to last purchase

Create your account, install one snippet and see it on your own leads and sales.

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

Create your account

What you get with Customer journey tracking

Every device in one place

See each browser linked to the person and how: identify, alias, fingerprint, with a confidence score.

Credit on the timeline

Switch the attribution model and watch credit move between touchpoints.

Fix records in place

Add a sale no integration reported, or merge a second email or phone into the same person.

Search and tags

Find people by email, phone or name, and filter by tags such as product buyers.

See customer journey tracking working on your own data.

Start using Customer journey tracking

Use cases

Customer journey tracking in practice

Study your best customers

Open the journeys of your highest-value buyers and look for the ads, pages and emails they have in common.

Answer sales in seconds

Search a lead by email or phone and show the rep every visit, ad and call before they pick up the phone.

Debug attribution

When a number looks odd, open the people behind it and see exactly which touches got the credit.

Start using Customer journey tracking

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

Why BrainyMetrics

Marketing without guesswork

What changes when every lead, call and sale is tied back to the ad that started it.

Without BrainyMetrics

With BrainyMetrics

Meta, Google and TikTok each claim the same sale, so platform totals add up to more than your bank account.

Each sale is counted once, from your own checkout data, and reconciled against what each platform claims.

Analytics gives the last click all the credit, so the ads that start journeys look like they lose money.

Seven attribution models are computed for every conversion, so you can compare first click, last click and everything between.

Phone calls and booked calls are a black box. You know they happened, not which ad caused them.

Calls and bookings are matched to the visitor's session and the ad behind it, then tracked through qualified and closed.

Ad blockers, Safari and cross-domain checkouts quietly break your data.

A first-party tracking subdomain, server-set cookies and cross-domain linking keep journeys intact.

Spend lives in one tab, revenue in another, and ROAS is a spreadsheet you rebuild every Monday.

Spend syncs hourly and sits next to attributed revenue, so ROAS, CPA and profit are on every row, down to the ad.

Ad algorithms optimise on the few conversions their pixel happens to see.

Real purchases and leads are sent back to the ad platforms' conversion APIs, deduplicated against the pixel.

Stop guessing which marketing pays.

Start using Customer journey tracking

Getting started

Live on your site in four steps

No migration project and no agency retainer. Here is the whole path from sign-up to your first attributed sale.

1
Create your account
Sign up, name your workspace and pick the plan that fits. Your tracking snippet is waiting under Settings → Install.
2
Install tracko.js
Paste one snippet into your site's head, or add it with Google Tag Manager, WordPress or your funnel builder's tracking code box.
3
Connect revenue and ads
Connect Stripe, Shopify, your funnel builder or calendar, then Meta, Google or TikTok for hourly spend. Most connections take a click.
4
Watch the first sale land
The setup checklist ticks itself off as data arrives. Your next lead or sale shows up with its full journey and the ad that earned it.

Create your account

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

One account

Everything else that comes with it

Tracking, attribution, calls, spend and revenue analytics share one data model, so each feature makes the others more accurate.

Multi-touch attribution

Seven models side by side, down to the ad.

First-party tracking

Your own subdomain and server-set cookies.

Call tracking

Dynamic numbers matched to the click behind each call.

ROAS and profit

Hourly spend sync joined with real revenue.

Conversion APIs

Feed real sales back to nine ad platforms.

LTV and cohorts

Lifetime value by the channel that acquired them.

Funnels

Drop-offs and cost per step, by ad.

Revenue reconciliation

Actual vs tracked vs claimed, side by side.

Create your account and start tracking today.

Create your account

Frequently asked questions

Common questions about Customer journey tracking, setup and pricing.

The fastest answer is your own data

Create an account, install the snippet and see how BrainyMetrics handles your real traffic.

Get started

Can I see journeys from before someone opted in?

Yes. Once a visitor identifies, everything their browser did before, including the ad click that brought them in, is attached to them.

Can my CRM get the journey?

Outbound webhooks include first-click, last-click and every touchpoint with its credit, and GET /api/v1/leads/journey returns it on demand.

How long does setup take?

The basics take minutes: paste the snippet, connect your checkout or funnel builder, and connect your ad accounts. The setup checklist in your dashboard ticks each step off as data arrives, so you always know what's left.

Do I need a developer?

Usually not. The snippet can go in through Google Tag Manager, WordPress or your funnel builder's tracking code settings, and most revenue sources connect with a click or a webhook URL you paste. The developer guide covers the JavaScript and server API if you do have a developer.

Does the price go up as I grow?

No. Plans are a flat monthly or yearly price. We never bill a percentage of revenue or ad spend, and you can switch, pause or cancel from the Billing page without a call.

Does tracking stop if I hit a plan limit?

No. Plans limit dashboard modules and things like integrations or workspaces; tracko.js, webhooks and syncs keep collecting data, so nothing is lost if you upgrade later.

Is it privacy friendly?

Yes. BrainyMetrics supports consent modes, works with your consent banner, respects Global Privacy Control and handles sensitive form fields strictly. Data is first-party: it belongs to your workspace, not an ad network.