Leads & identity
Add hidden inputs to any form and tracko.js fills them with UTMs, click ids and ad ids, so your CRM knows where every lead came from.
Your sales team works in a CRM, and the CRM usually knows nothing about the ad that produced a lead. Copying UTMs from the URL into hidden fields by hand is fragile, and breaks as soon as the visitor browses another page first.
Add hidden inputs named utm_source, gclid, gbraid, fbc, fbp, bm_ad_id, tracko_vid and so on, and tracko.js fills them in if they're empty, using the current session or the first-ever visit. Prefix a name with ft_ to get the first touch instead of the latest.
The problem
Your sales team works in the CRM, but the CRM doesn't know which ad brought each lead. Without that context, reps can't prioritise, and marketing can't prove which campaigns produce deals.
Copying data across by hand doesn't scale, and most form tools only pass along whatever happens to be in the current URL, which is gone by the time the visitor fills the form.
Create your account, install one snippet and see it on your own leads and sales.
Name the hidden field and it's filled in.
Use ft_ field names for the first touch.
tracko_vid lets later sales and calls match the exact browser.
Values come from the stored session, not just the current URL.
See hidden field tracking working on your own data.
Start using Hidden field trackingUse cases
UTMs, click ids, ad ids and first-touch values land in hidden fields on every form submission.
Reps see the campaign and ad behind a lead before they call.
First-touch values persist across visits, so a lead who comes back weeks later still carries their original source.
Why BrainyMetrics
What changes when every lead, call and sale is tied back to the ad that started it.
Stop guessing which marketing pays.
Start using Hidden field trackingGetting started
No migration project and no agency retainer. Here is the whole path from sign-up to your first attributed sale.
Sign up, name your workspace and pick the plan that fits. Your tracking snippet is waiting under Settings → Install.
Paste one snippet into your site's head, or add it with Google Tag Manager, WordPress or your funnel builder's tracking code box.
Connect Stripe, Shopify, your funnel builder or calendar, then Meta, Google or TikTok for hourly spend. Most connections take a click.
The setup checklist ticks itself off as data arrives. Your next lead or sale shows up with its full journey and the ad that earned it.
One account
Tracking, attribution, calls, spend and revenue analytics share one data model, so each feature makes the others more accurate.
Seven models side by side, down to the ad.
Your own subdomain and server-set cookies.
Dynamic numbers matched to the click behind each call.
Hourly spend sync joined with real revenue.
Feed real sales back to nine ad platforms.
Every visit, ad, order and call per person.
Lifetime value by the channel that acquired them.
Drop-offs and cost per step, by ad.
Create your account and start tracking today.
Create your accountCommon questions about Hidden field tracking, setup and pricing.
Create an account, install the snippet and see how BrainyMetrics handles your real traffic.
Get startedUTMs, gclid, gbraid, fbc and fbp, campaign, ad set and ad ids, tracko_vid and more. Prefix any with ft_ for the first touch.
Yes, under Settings → Tracking → Fill hidden attribution fields.
The basics take minutes: paste the snippet, connect your checkout or funnel builder, and connect your ad accounts. The setup checklist in your dashboard ticks each step off as data arrives, so you always know what's left.
Usually not. The snippet can go in through Google Tag Manager, WordPress or your funnel builder's tracking code settings, and most revenue sources connect with a click or a webhook URL you paste. The developer guide covers the JavaScript and server API if you do have a developer.
No. Plans are a flat monthly or yearly price. We never bill a percentage of revenue or ad spend, and you can switch, pause or cancel from the Billing page without a call.
No. Plans limit dashboard modules and things like integrations or workspaces; tracko.js, webhooks and syncs keep collecting data, so nothing is lost if you upgrade later.
Yes. BrainyMetrics supports consent modes, works with your consent banner, respects Global Privacy Control and handles sensitive form fields strictly. Data is first-party: it belongs to your workspace, not an ad network.
Automatic form capture and lead attribution, with new and repeat leads separated.
Workflow webhooks plus API payment sync for HighLevel sub-accounts.
Signed order, lead and call webhooks with full attribution in the payload.
Join devices into one person with deterministic ids and optional fingerprinting.
Opt-in cross-workspace matching by fingerprint, with confidence scores.
Install one snippet, connect your checkout and ad accounts, and get attribution you can act on today. Flat pricing, no annual contract.