Revenue analytics

Lifetime value by the ad that brought each customer in

Find out how much a lead from each channel, campaign or ad is really worth, and how much you can afford to pay for one.

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

Front-end ROAS punishes campaigns whose customers buy again later. A channel that breaks even on the first order can be your most profitable over a year.

The Lifetime value report takes the leads acquired in a period, groups them by the touchpoint that first brought them in, and sums what they spent within the window you choose, from 7 days to all time. Compare LTV per lead with your cost per lead to set bids with confidence.

The problem

What it costs to go without lifetime value by source

First-order ROAS punishes channels whose customers buy again and again. A campaign that breaks even on day one may be your most profitable over a year, but you would never know from a first-purchase report.

Without LTV by acquisition source, you set CPA targets that are too tight, cap your best channels, and let competitors outbid you for customers worth far more than their first order.

Find the channels that bring your most valuable customers

Create your account, install one snippet and see it on your own leads and sales.

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

Create your account

What you get with Lifetime value by source

First-touch grouping

Credit long-term value to the source that started the relationship.

Any window

7 days, 30, 90, a year or all time.

LTV per lead

Compare with CPL to see what a lead is worth paying for.

Net of refunds

Refunded revenue is subtracted.

See lifetime value by source working on your own data.

Start using Lifetime value by source

Use cases

Lifetime value by source in practice

Set smarter CPA targets

Use LTV by first-touch source to decide how much you can afford to pay per customer.

Compare channels fairly

See 30, 90 or 365-day revenue per lead by the channel that acquired them.

Justify upper-funnel spend

Prove that the customers from prospecting campaigns are worth more over time.

Start using Lifetime value by source

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

Why BrainyMetrics

Marketing without guesswork

What changes when every lead, call and sale is tied back to the ad that started it.

Without BrainyMetrics

With BrainyMetrics

Meta, Google and TikTok each claim the same sale, so platform totals add up to more than your bank account.

Each sale is counted once, from your own checkout data, and reconciled against what each platform claims.

Analytics gives the last click all the credit, so the ads that start journeys look like they lose money.

Seven attribution models are computed for every conversion, so you can compare first click, last click and everything between.

Phone calls and booked calls are a black box. You know they happened, not which ad caused them.

Calls and bookings are matched to the visitor's session and the ad behind it, then tracked through qualified and closed.

Ad blockers, Safari and cross-domain checkouts quietly break your data.

A first-party tracking subdomain, server-set cookies and cross-domain linking keep journeys intact.

Spend lives in one tab, revenue in another, and ROAS is a spreadsheet you rebuild every Monday.

Spend syncs hourly and sits next to attributed revenue, so ROAS, CPA and profit are on every row, down to the ad.

Ad algorithms optimise on the few conversions their pixel happens to see.

Real purchases and leads are sent back to the ad platforms' conversion APIs, deduplicated against the pixel.

Stop guessing which marketing pays.

Start using Lifetime value by source

Getting started

Live on your site in four steps

No migration project and no agency retainer. Here is the whole path from sign-up to your first attributed sale.

1
Create your account
Sign up, name your workspace and pick the plan that fits. Your tracking snippet is waiting under Settings → Install.
2
Install tracko.js
Paste one snippet into your site's head, or add it with Google Tag Manager, WordPress or your funnel builder's tracking code box.
3
Connect revenue and ads
Connect Stripe, Shopify, your funnel builder or calendar, then Meta, Google or TikTok for hourly spend. Most connections take a click.
4
Watch the first sale land
The setup checklist ticks itself off as data arrives. Your next lead or sale shows up with its full journey and the ad that earned it.

Create your account

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

One account

Everything else that comes with it

Tracking, attribution, calls, spend and revenue analytics share one data model, so each feature makes the others more accurate.

Multi-touch attribution

Seven models side by side, down to the ad.

First-party tracking

Your own subdomain and server-set cookies.

Call tracking

Dynamic numbers matched to the click behind each call.

ROAS and profit

Hourly spend sync joined with real revenue.

Conversion APIs

Feed real sales back to nine ad platforms.

Customer journeys

Every visit, ad, order and call per person.

Funnels

Drop-offs and cost per step, by ad.

Revenue reconciliation

Actual vs tracked vs claimed, side by side.

Create your account and start tracking today.

Create your account

Frequently asked questions

Common questions about Lifetime value by source, setup and pricing.

The fastest answer is your own data

Create an account, install the snippet and see how BrainyMetrics handles your real traffic.

Get started

How is this different from cohorts?

LTV groups by source over one window. Cohorts group by opt-in month or week and show how revenue accumulates period by period.

How long does setup take?

The basics take minutes: paste the snippet, connect your checkout or funnel builder, and connect your ad accounts. The setup checklist in your dashboard ticks each step off as data arrives, so you always know what's left.

Do I need a developer?

Usually not. The snippet can go in through Google Tag Manager, WordPress or your funnel builder's tracking code settings, and most revenue sources connect with a click or a webhook URL you paste. The developer guide covers the JavaScript and server API if you do have a developer.

Does the price go up as I grow?

No. Plans are a flat monthly or yearly price. We never bill a percentage of revenue or ad spend, and you can switch, pause or cancel from the Billing page without a call.

Does tracking stop if I hit a plan limit?

No. Plans limit dashboard modules and things like integrations or workspaces; tracko.js, webhooks and syncs keep collecting data, so nothing is lost if you upgrade later.

Is it privacy friendly?

Yes. BrainyMetrics supports consent modes, works with your consent banner, respects Global Privacy Control and handles sensitive form fields strictly. Data is first-party: it belongs to your workspace, not an ad network.