Separate new leads from repeat ones, follow them through calls and deals, and pay for the sources that bring revenue.
Cost per lead is a dangerous metric on its own. Some sources produce cheap leads that never buy, others re-collect the same people. You need to see past the form fill.
BrainyMetrics captures leads from every form, Meta lead ads and calls, separates new leads from repeat leads, and follows each one through booked calls, outcomes and sales. Hidden fields send the original source to your CRM, and outbound webhooks push leads with their full attribution wherever you need them.
The problem
Lead generation is judged on cost per lead, which rewards volume over quality. Repeat leads get counted as new ones, and nobody connects leads to the revenue they eventually produce.
Separating new from repeat leads and following them to revenue changes which sources look best.
Create your account, install one snippet and see it on your own leads and sales.
See which campaigns reach new people.
Instant forms are credited to their ad.
Hidden fields and webhooks deliver the source.
LTV per lead and cost per qualified call.
All of this is built in, ready on day one.
Start using Lead generationUse cases
Cost per new lead, not inflated by returning ones.
Track which leads qualify, by source.
Follow leads through to revenue.
Why BrainyMetrics
The day-to-day difference for teams who stop guessing which marketing pays.
Stop guessing which marketing pays.
Start using Lead generationGetting started
No migration project and no agency retainer. Here is the whole path from sign-up to your first attributed sale.
Sign up, name your workspace and pick the plan that fits. Your tracking snippet is waiting under Settings → Install.
Paste one snippet into your site's head, or add it with Google Tag Manager, WordPress or your funnel builder's tracking code box.
Connect Stripe, Shopify, your funnel builder or calendar, then Meta, Google or TikTok for hourly spend. Most connections take a click.
The setup checklist ticks itself off as data arrives. Your next lead or sale shows up with its full journey and the ad that earned it.
One account
Tracking, attribution, calls, spend and revenue analytics share one data model, so each feature makes the others more accurate.
Seven models side by side, down to the ad.
Your own subdomain and server-set cookies.
Dynamic numbers matched to the click behind each call.
Hourly spend sync joined with real revenue.
Feed real sales back to nine ad platforms.
Every visit, ad, order and call per person.
Lifetime value by the channel that acquired them.
Drop-offs and cost per step, by ad.
Create your account and start tracking today.
Create your accountCommon questions about Lead generation, setup and pricing.
Create an account, install the snippet and see how BrainyMetrics handles your real traffic.
Get startedA form submission or API lead from someone who was already a lead. Submissions within 30 minutes of the previous one count once.
The basics take minutes: paste the snippet, connect your checkout or funnel builder, and connect your ad accounts. The setup checklist in your dashboard ticks each step off as data arrives, so you always know what's left.
Usually not. The snippet can go in through Google Tag Manager, WordPress or your funnel builder's tracking code settings, and most revenue sources connect with a click or a webhook URL you paste. The developer guide covers the JavaScript and server API if you do have a developer.
No. Plans are a flat monthly or yearly price. We never bill a percentage of revenue or ad spend, and you can switch, pause or cancel from the Billing page without a call.
No. Plans limit dashboard modules and things like integrations or workspaces; tracko.js, webhooks and syncs keep collecting data, so nothing is lost if you upgrade later.
Yes. BrainyMetrics supports consent modes, works with your consent banner, respects Global Privacy Control and handles sensitive form fields strictly. Data is first-party: it belongs to your workspace, not an ad network.
Automatic form capture and lead attribution, with new and repeat leads separated.
Import instant-form leads with their ad, so later sales are credited.
Fill hidden CRM fields with UTMs, click ids, ad ids and first-touch values.
New-customer revenue, profit and LTV by ad for online stores.
Funnel attribution for opt-ins, bumps, upsells and payment plans.
Booked, qualified and closed calls credited to the ad that started it.
Install one snippet, connect your checkout and ad accounts, and get attribution you can act on today. Flat pricing, no annual contract.