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Revenue analytics

Check that the numbers add up before you trust them

Actual revenue, tracked revenue and unattributed revenue side by side, plus what each ad platform claims next to what its ads traceably drove.

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  • Flat monthly price, no revenue tax
  • No annual contract
  • Tracking starts the minute the snippet is live

Every attribution tool asks you to trust its number. Reconciliation shows its working: for the selected dates and model, it puts every sale you recorded next to the part credited to a tracked visit, and the gap between them.

Then it does the same for ad platforms. Meta, Google Ads and TikTok each report what they think they drove, by their own windows and including view-throughs. Reconciliation compares that claim with the revenue traced to visits from each platform's ads, and highlights platforms that claim far more than they traceably drove.

The problem

What it costs to go without revenue reconciliation

Your bank account, your tracking and your ad platforms all report different revenue. Without reconciling them, you never know which number to believe, or how much of your tracked revenue is missing.

Platforms that over-claim win budget they don't deserve, and you can't push back without proof.

See exactly how much each ad platform over-claims

Create your account, install one snippet and see it on your own leads and sales.

  • Flat monthly price, no revenue tax
  • No annual contract
  • Tracking starts the minute the snippet is live
Create your account

What you get with Revenue reconciliation

Actual revenue

Every sale from any source, after refunds. Pending and cancelled orders left out.

Tracking coverage

Tracked revenue as a share of actual revenue.

Unattributed, linked to cleanup

Sales with no tracked visit, one click from Data cleanup.

Platform claims

Meta, Google Ads and TikTok's own numbers from spend sync or imports.

Gap per platform

(claimed − tracked) ÷ tracked, highlighted above +25%.

Coverage per source

Find the checkout or integration that's leaking.

See revenue reconciliation working on your own data.

Start using Revenue reconciliation

How it works

  1. 1

    Connect sales sources

    So actual revenue is complete.

  2. 2

    Connect spend sync

    Platform claims arrive with spend.

  3. 3

    Open Reconciliation

    Pick dates and a model.

  4. 4

    Fix the gaps

    Install the snippet where coverage is low and clean up unattributed sales.

Start using Revenue reconciliation

Use cases

Revenue reconciliation in practice

Actual vs tracked

See how much of your real revenue is tracked and attributed.

Platform over-claim

Compare each platform's claimed revenue with what you attribute.

Close the gap

Find unattributed revenue and fix the tracking behind it.

Start using Revenue reconciliation
  • Flat monthly price, no revenue tax
  • No annual contract
  • Tracking starts the minute the snippet is live

Reading low coverage

A source with low tracking coverage usually means its checkout runs on a domain without the snippet, or its orders arrive without the buyer's email or phone. The By order source table shows which.

Reading platform gaps

A large positive gap means the platform is crediting itself with sales other channels drove, typically through view-throughs and overlapping windows. It's the clearest argument for budgeting on your own attribution.

Ready to put revenue reconciliation to work?

See exactly how much each ad platform over-claims. Create your account and start tracking today.

  • Flat monthly price, no revenue tax
  • No annual contract
  • Tracking starts the minute the snippet is live
Start using Revenue reconciliation

Why BrainyMetrics

Marketing without guesswork

What changes when every lead, call and sale is tied back to the ad that started it.

Meta, Google and TikTok each claim the same sale, so platform totals add up to more than your bank account.
Each sale is counted once, from your own checkout data, and reconciled against what each platform claims.
Analytics gives the last click all the credit, so the ads that start journeys look like they lose money.
Seven attribution models are computed for every conversion, so you can compare first click, last click and everything between.
Phone calls and booked calls are a black box. You know they happened, not which ad caused them.
Calls and bookings are matched to the visitor's session and the ad behind it, then tracked through qualified and closed.
Ad blockers, Safari and cross-domain checkouts quietly break your data.
A first-party tracking subdomain, server-set cookies and cross-domain linking keep journeys intact.
Spend lives in one tab, revenue in another, and ROAS is a spreadsheet you rebuild every Monday.
Spend syncs hourly and sits next to attributed revenue, so ROAS, CPA and profit are on every row, down to the ad.
Ad algorithms optimise on the few conversions their pixel happens to see.
Real purchases and leads are sent back to the ad platforms' conversion APIs, deduplicated against the pixel.

Stop guessing which marketing pays.

Start using Revenue reconciliation

Getting started

Live on your site in four steps

No migration project and no agency retainer. Here is the whole path from sign-up to your first attributed sale.

  1. 1

    Create your account

    Sign up, name your workspace and pick the plan that fits. Your tracking snippet is waiting under Settings → Install.

  2. 2

    Install tracko.js

    Paste one snippet into your site's head, or add it with Google Tag Manager, WordPress or your funnel builder's tracking code box.

  3. 3

    Connect revenue and ads

    Connect Stripe, Shopify, your funnel builder or calendar, then Meta, Google or TikTok for hourly spend. Most connections take a click.

  4. 4

    Watch the first sale land

    The setup checklist ticks itself off as data arrives. Your next lead or sale shows up with its full journey and the ad that earned it.

Create your account
  • Flat monthly price, no revenue tax
  • No annual contract
  • Tracking starts the minute the snippet is live

One account

Everything else that comes with it

Tracking, attribution, calls, spend and revenue analytics share one data model, so each feature makes the others more accurate.

Multi-touch attribution

Seven models side by side, down to the ad.

First-party tracking

Your own subdomain and server-set cookies.

Call tracking

Dynamic numbers matched to the click behind each call.

ROAS and profit

Hourly spend sync joined with real revenue.

Conversion APIs

Feed real sales back to nine ad platforms.

Customer journeys

Every visit, ad, order and call per person.

LTV and cohorts

Lifetime value by the channel that acquired them.

Funnels

Drop-offs and cost per step, by ad.

Create your account and start tracking today.

Create your account

Frequently asked questions

Common questions about Revenue reconciliation, setup and pricing.

The fastest answer is your own data

Create an account, install the snippet and see how BrainyMetrics handles your real traffic.

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Which platforms show a claim?

Meta, Google Ads and TikTok from their spend syncs, plus any platform whose spend you import with the platform_* columns.

Does the model matter?

Tracked revenue and per-platform traced revenue follow the selected model; actual revenue doesn't.

Is there an API?

Yes. GET /api/workspaces/:ws/reports/reconcile returns totals, days, sources and platforms.

How long does setup take?

The basics take minutes: paste the snippet, connect your checkout or funnel builder, and connect your ad accounts. The setup checklist in your dashboard ticks each step off as data arrives, so you always know what's left.

Do I need a developer?

Usually not. The snippet can go in through Google Tag Manager, WordPress or your funnel builder's tracking code settings, and most revenue sources connect with a click or a webhook URL you paste. The developer guide covers the JavaScript and server API if you do have a developer.

Does the price go up as I grow?

No. Plans are a flat monthly or yearly price. We never bill a percentage of revenue or ad spend, and you can switch, pause or cancel from the Billing page without a call.

Does tracking stop if I hit a plan limit?

No. Plans limit dashboard modules and things like integrations or workspaces; tracko.js, webhooks and syncs keep collecting data, so nothing is lost if you upgrade later.

Is it privacy friendly?

Yes. BrainyMetrics supports consent modes, works with your consent banner, respects Global Privacy Control and handles sensitive form fields strictly. Data is first-party: it belongs to your workspace, not an ad network.

Keep exploring

Features
View-through conversions

Show Meta's click and view conversions next to your own attribution, never mixed in.

Features
Unattributed sales cleanup

Find sales and calls with no tracked click and attach them to the right lead.

Features
ROAS & ad spend tracking

Hourly spend sync joined with attributed revenue for real ROAS, CPA and CPL.

Features
Profit tracking

Attributed revenue minus order hard costs and ad spend, per row.

Features
Lifetime value by source

LTV per lead grouped by first-touch source, over any window.

Features
Cohort analysis

Monthly or weekly opt-in cohorts with cumulative revenue per lead.

See exactly how much each ad platform over-claims

Install one snippet, connect your checkout and ad accounts, and get attribution you can act on today. Flat pricing, no annual contract.

Get started See pricing