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Payments & stores

Shopify attribution that follows buyers through checkout

Orders, payments, cancellations and refunds from Shopify, matched to the session that started them through the cart token and checkout pixel.

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  • Flat monthly price, no revenue tax
  • No annual contract
  • Tracking starts the minute the snippet is live

Shopify's checkout runs on Shopify's domain and in a sandbox, which is where most ad tracking breaks. BrainyMetrics covers it from both sides. A theme snippet captures the cart token on your store, and a custom pixel covers Checkout Extensibility, so the order is tied to the browser that placed it.

Webhooks for order creation, payment, cancellation and refunds bring in the exact amounts, line items and customer details. Post-purchase survey answers saved as order note attributes (like "How did you hear about us?") are recorded as the buyer's self-reported source.

The problem

What you miss while Shopify isn't connected

Shopify's checkout runs in a sandbox that ordinary tracking scripts can't see into, and its own reports credit the last session only. The ads that introduced your buyers rarely get the credit.

Every ad platform also claims Shopify orders by its own rules, so their totals add up to more than your store made.

Get true ROAS for your Shopify store

Create your account, install one snippet and see it on your own leads and sales.

  • Flat monthly price, no revenue tax
  • No annual contract
  • Tracking starts the minute the snippet is live
Create your account

What you get with Shopify

Checkout covered

A custom pixel template for Checkout Extensibility is filled in for you.

Cart token matching

The cart token links the order to the exact visitor.

Refunds and cancellations

Reports stay net of refunds automatically.

Post-purchase surveys

Survey answers become self-reported attribution.

Post-purchase upsells

Upsells added after checkout are captured.

Connect Shopify and see it on your own data.

Start using Shopify

How it works

  1. 1

    Install the snippet

    Paste it into theme.liquid before </head>.

  2. 2

    Add the custom pixel

    Copy it from the Install page into Shopify's customer events.

  3. 3

    Create webhooks

    Order creation, payment, cancellation and refund create, pointing at your integration URL.

  4. 4

    Paste the secret

    Signatures are verified on every webhook.

Start using Shopify

Use cases

Shopify in practice

Prospecting vs retargeting

Compare which campaigns bring first-time buyers and which re-sell to existing ones.

Refund-adjusted ROAS

Orders and refunds arrive by webhook, so attributed revenue is always net.

Checkout tracked

A custom pixel follows the visitor into checkout without breaking Shopify's rules.

Start using Shopify
  • Flat monthly price, no revenue tax
  • No annual contract
  • Tracking starts the minute the snippet is live

Why BrainyMetrics

Your tools already have the data. BrainyMetrics connects it.

Checkout, calendar, phone and ad platforms stop being separate islands once they share one journey per customer.

Meta, Google and TikTok each claim the same sale, so platform totals add up to more than your bank account.
Each sale is counted once, from your own checkout data, and reconciled against what each platform claims.
Analytics gives the last click all the credit, so the ads that start journeys look like they lose money.
Seven attribution models are computed for every conversion, so you can compare first click, last click and everything between.
Phone calls and booked calls are a black box. You know they happened, not which ad caused them.
Calls and bookings are matched to the visitor's session and the ad behind it, then tracked through qualified and closed.
Ad blockers, Safari and cross-domain checkouts quietly break your data.
A first-party tracking subdomain, server-set cookies and cross-domain linking keep journeys intact.
Spend lives in one tab, revenue in another, and ROAS is a spreadsheet you rebuild every Monday.
Spend syncs hourly and sits next to attributed revenue, so ROAS, CPA and profit are on every row, down to the ad.
Ad algorithms optimise on the few conversions their pixel happens to see.
Real purchases and leads are sent back to the ad platforms' conversion APIs, deduplicated against the pixel.

Stop guessing which marketing pays.

Start using Shopify

Getting started

Connected and attributing in four steps

No migration project and no agency retainer. Here is the whole path from sign-up to your first attributed sale.

  1. 1

    Create your account

    Sign up, name your workspace and pick the plan that fits. Your tracking snippet is waiting under Settings → Install.

  2. 2

    Install tracko.js

    Paste one snippet into your site's head, or add it with Google Tag Manager, WordPress or your funnel builder's tracking code box.

  3. 3

    Connect revenue and ads

    Connect Stripe, Shopify, your funnel builder or calendar, then Meta, Google or TikTok for hourly spend. Most connections take a click.

  4. 4

    Watch the first sale land

    The setup checklist ticks itself off as data arrives. Your next lead or sale shows up with its full journey and the ad that earned it.

Create your account
  • Flat monthly price, no revenue tax
  • No annual contract
  • Tracking starts the minute the snippet is live

One account

Everything else that comes with it

Tracking, attribution, calls, spend and revenue analytics share one data model, so each feature makes the others more accurate.

Multi-touch attribution

Seven models side by side, down to the ad.

First-party tracking

Your own subdomain and server-set cookies.

Call tracking

Dynamic numbers matched to the click behind each call.

ROAS and profit

Hourly spend sync joined with real revenue.

Conversion APIs

Feed real sales back to nine ad platforms.

Customer journeys

Every visit, ad, order and call per person.

LTV and cohorts

Lifetime value by the channel that acquired them.

Funnels

Drop-offs and cost per step, by ad.

Create your account and start tracking today.

Create your account

Frequently asked questions

Common questions about Shopify, setup and pricing.

The fastest answer is your own data

Create an account, install the snippet and see how BrainyMetrics handles your real traffic.

Get started
Is the connection secure?

Secrets are encrypted at rest, and requests are signature-verified wherever the provider signs them. Editing credentials never changes your webhook URL.

How long does setup take?

The basics take minutes: paste the snippet, connect your checkout or funnel builder, and connect your ad accounts. The setup checklist in your dashboard ticks each step off as data arrives, so you always know what's left.

Do I need a developer?

Usually not. The snippet can go in through Google Tag Manager, WordPress or your funnel builder's tracking code settings, and most revenue sources connect with a click or a webhook URL you paste. The developer guide covers the JavaScript and server API if you do have a developer.

Does the price go up as I grow?

No. Plans are a flat monthly or yearly price. We never bill a percentage of revenue or ad spend, and you can switch, pause or cancel from the Billing page without a call.

Does tracking stop if I hit a plan limit?

No. Plans limit dashboard modules and things like integrations or workspaces; tracko.js, webhooks and syncs keep collecting data, so nothing is lost if you upgrade later.

Is it privacy friendly?

Yes. BrainyMetrics supports consent modes, works with your consent banner, respects Global Privacy Control and handles sensitive form fields strictly. Data is first-party: it belongs to your workspace, not an ad network.

Keep exploring

Solutions
E-commerce brands

New-customer revenue, profit and LTV by ad for online stores.

Features
E-commerce tracking

Orders from every source merged per order id, net of refunds, with line items.

Features
Self-reported attribution

Collect "How did you hear about us?" answers and compare them with click attribution.

Integrations
Stripe

Payments, renewals and refunds from Stripe, matched to the exact visitor.

Integrations
WooCommerce

Signed order webhooks that merge with your dataLayer purchases.

Integrations
PayPal

Verified PayPal webhooks plus return-page matching.

Get true ROAS for your Shopify store

Install one snippet, connect your checkout and ad accounts, and get attribution you can act on today. Flat pricing, no annual contract.

Get started See pricing