Attribution

View-through conversions, side by side with your click data

No click model can credit an ad someone saw but didn't click. BrainyMetrics shows what the platform reports for views, clearly separated from your own numbers.

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Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

Ad platforms don't share who saw an ad, so view-through attribution can't be rebuilt from your own data. What you can do is look at what the platform itself reports, next to your click-based results, and judge the gap.

When Meta spend sync is connected, BrainyMetrics pulls Meta's purchases, purchase value and leads per ad, split into 7-day click and 1-day view. They appear as separate platform columns in the Attribution report. Because Meta also claims sales that another channel closed, these numbers are never added to your totals.

The problem

What it costs to go without view-through conversions

Meta reports conversions from people who saw an ad but never clicked it. Some of those views genuinely helped; many were people who would have bought anyway. Mixed into the same total, they make ROAS look better than your bank account says.

Ignoring views entirely is just as risky for awareness and video campaigns, which rarely get the click but often start the journey. You need both numbers, kept apart, to judge them fairly.

See what ad views add, without inflating your numbers

Create your account, install one snippet and see it on your own leads and sales.

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

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What you get with View-through conversions

Platform click vs your click

Compare Meta's click-attributed sales with yours to sanity-check tracking.

The demand you'd miss

Platform view-through sales show the influence of ads people saw but didn't tap.

Never double counted

Platform columns are shown separately and excluded from your revenue totals.

CSV and API too

Import platform click and view numbers for any network alongside spend.

See view-through conversions working on your own data.

Start using View-through conversions

Use cases

View-through conversions in practice

Judge video and awareness ads

See Meta's view conversions next to your click-based attribution, so upper-funnel creative isn't judged on clicks alone.

Spot over-claiming

When a campaign's view conversions dwarf its clicked sales, you know how much of its reported ROAS to discount.

Keep reporting honest

Your own revenue numbers never include views, so totals still match your checkout.

Start using View-through conversions

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

Why BrainyMetrics

Marketing without guesswork

What changes when every lead, call and sale is tied back to the ad that started it.

Without BrainyMetrics

With BrainyMetrics

Meta, Google and TikTok each claim the same sale, so platform totals add up to more than your bank account.

Each sale is counted once, from your own checkout data, and reconciled against what each platform claims.

Analytics gives the last click all the credit, so the ads that start journeys look like they lose money.

Seven attribution models are computed for every conversion, so you can compare first click, last click and everything between.

Phone calls and booked calls are a black box. You know they happened, not which ad caused them.

Calls and bookings are matched to the visitor's session and the ad behind it, then tracked through qualified and closed.

Ad blockers, Safari and cross-domain checkouts quietly break your data.

A first-party tracking subdomain, server-set cookies and cross-domain linking keep journeys intact.

Spend lives in one tab, revenue in another, and ROAS is a spreadsheet you rebuild every Monday.

Spend syncs hourly and sits next to attributed revenue, so ROAS, CPA and profit are on every row, down to the ad.

Ad algorithms optimise on the few conversions their pixel happens to see.

Real purchases and leads are sent back to the ad platforms' conversion APIs, deduplicated against the pixel.

Stop guessing which marketing pays.

Start using View-through conversions

Getting started

Live on your site in four steps

No migration project and no agency retainer. Here is the whole path from sign-up to your first attributed sale.

1
Create your account
Sign up, name your workspace and pick the plan that fits. Your tracking snippet is waiting under Settings → Install.
2
Install tracko.js
Paste one snippet into your site's head, or add it with Google Tag Manager, WordPress or your funnel builder's tracking code box.
3
Connect revenue and ads
Connect Stripe, Shopify, your funnel builder or calendar, then Meta, Google or TikTok for hourly spend. Most connections take a click.
4
Watch the first sale land
The setup checklist ticks itself off as data arrives. Your next lead or sale shows up with its full journey and the ad that earned it.

Create your account

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

One account

Everything else that comes with it

Tracking, attribution, calls, spend and revenue analytics share one data model, so each feature makes the others more accurate.

Multi-touch attribution

Seven models side by side, down to the ad.

First-party tracking

Your own subdomain and server-set cookies.

Call tracking

Dynamic numbers matched to the click behind each call.

ROAS and profit

Hourly spend sync joined with real revenue.

Conversion APIs

Feed real sales back to nine ad platforms.

Customer journeys

Every visit, ad, order and call per person.

LTV and cohorts

Lifetime value by the channel that acquired them.

Funnels

Drop-offs and cost per step, by ad.

Create your account and start tracking today.

Create your account

Frequently asked questions

Common questions about View-through conversions, setup and pricing.

The fastest answer is your own data

Create an account, install the snippet and see how BrainyMetrics handles your real traffic.

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Which platforms are supported?

Meta's numbers are pulled automatically by the spend sync. For other platforms you can import platform_purchases_click, platform_purchases_view and related columns with your spend CSV or the API.

Why aren't view-through sales added to revenue?

Platforms count by their own rules and often credit sales another channel closed. Keeping them separate keeps your totals honest.

How long does setup take?

The basics take minutes: paste the snippet, connect your checkout or funnel builder, and connect your ad accounts. The setup checklist in your dashboard ticks each step off as data arrives, so you always know what's left.

Do I need a developer?

Usually not. The snippet can go in through Google Tag Manager, WordPress or your funnel builder's tracking code settings, and most revenue sources connect with a click or a webhook URL you paste. The developer guide covers the JavaScript and server API if you do have a developer.

Does the price go up as I grow?

No. Plans are a flat monthly or yearly price. We never bill a percentage of revenue or ad spend, and you can switch, pause or cancel from the Billing page without a call.

Does tracking stop if I hit a plan limit?

No. Plans limit dashboard modules and things like integrations or workspaces; tracko.js, webhooks and syncs keep collecting data, so nothing is lost if you upgrade later.

Is it privacy friendly?

Yes. BrainyMetrics supports consent modes, works with your consent banner, respects Global Privacy Control and handles sensitive form fields strictly. Data is first-party: it belongs to your workspace, not an ad network.