Funnels & courses

ClickFunnels 2.0 attribution for every order, bump and upsell

Every paid invoice becomes a sale, including one-time orders, order bumps, upsells and rebills. Opt-ins become leads.

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

Funnels make attribution harder: the opt-in, the order form, the bump and the upsell are separate pages and sometimes separate domains. BrainyMetrics listens to ClickFunnels 2.0 directly.

Every paid invoice becomes a sale, renewals (service period 2+) are marked recurring, and line items, tax, shipping and discounts are kept along with the funnel and order page. Identified contacts become leads, so opt-ins count even when nobody buys. Buyers are matched to their ad click by email, which tracko.js captures on your funnel pages; a hidden tracko_vid input gives an exact browser match.

The problem

What you miss while ClickFunnels 2.0 isn't connected

A ClickFunnels sale is rarely one payment. Order bumps, upsells, downsells and rebills each add revenue, and most tracking only credits the front-end offer.

That makes funnels with great back-end economics look unprofitable, and you cut ads that are actually your best performers.

See which ads pay off across your whole ClickFunnels funnel

Create your account, install one snippet and see it on your own leads and sales.

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

Create your account

What you get with ClickFunnels 2.0

Bumps and upsells

Each paid invoice is a sale, so nothing is lumped together.

Rebills

Renewals are marked recurring for subscription reports.

Opt-ins as leads

contact.identified becomes a lead with email, phone and name.

Verified

Signatures are checked and requests older than 10 minutes rejected.

Connect ClickFunnels 2.0 and see it on your own data.

Start using ClickFunnels 2.0

How it works

1
Install tracko.js
Funnel or site settings → Head code.
2
Add the integration
Copy the webhook URL.
3
Create the endpoint
Workspace Settings → Webhooks with orders/invoice.paid, orders/invoice.refunded and contact.identified.
4
Paste the secret
Copy the endpoint's webhook secret into the integration.

Start using ClickFunnels 2.0

Use cases

ClickFunnels 2.0 in practice

Full funnel value

Bumps, upsells and rebills are credited to the ad that brought the buyer in.

Opt-in attribution

See which ads bring opt-ins and which bring buyers.

Payment plans

Every installment counts toward the original campaign's revenue.

Start using ClickFunnels 2.0

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

Why BrainyMetrics

Your tools already have the data. BrainyMetrics connects it.

Checkout, calendar, phone and ad platforms stop being separate islands once they share one journey per customer.

Without BrainyMetrics

With BrainyMetrics

Meta, Google and TikTok each claim the same sale, so platform totals add up to more than your bank account.

Each sale is counted once, from your own checkout data, and reconciled against what each platform claims.

Analytics gives the last click all the credit, so the ads that start journeys look like they lose money.

Seven attribution models are computed for every conversion, so you can compare first click, last click and everything between.

Phone calls and booked calls are a black box. You know they happened, not which ad caused them.

Calls and bookings are matched to the visitor's session and the ad behind it, then tracked through qualified and closed.

Ad blockers, Safari and cross-domain checkouts quietly break your data.

A first-party tracking subdomain, server-set cookies and cross-domain linking keep journeys intact.

Spend lives in one tab, revenue in another, and ROAS is a spreadsheet you rebuild every Monday.

Spend syncs hourly and sits next to attributed revenue, so ROAS, CPA and profit are on every row, down to the ad.

Ad algorithms optimise on the few conversions their pixel happens to see.

Real purchases and leads are sent back to the ad platforms' conversion APIs, deduplicated against the pixel.

Stop guessing which marketing pays.

Start using ClickFunnels 2.0

Getting started

Connected and attributing in four steps

No migration project and no agency retainer. Here is the whole path from sign-up to your first attributed sale.

1
Create your account
Sign up, name your workspace and pick the plan that fits. Your tracking snippet is waiting under Settings → Install.
2
Install tracko.js
Paste one snippet into your site's head, or add it with Google Tag Manager, WordPress or your funnel builder's tracking code box.
3
Connect revenue and ads
Connect Stripe, Shopify, your funnel builder or calendar, then Meta, Google or TikTok for hourly spend. Most connections take a click.
4
Watch the first sale land
The setup checklist ticks itself off as data arrives. Your next lead or sale shows up with its full journey and the ad that earned it.

Create your account

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

One account

Everything else that comes with it

Tracking, attribution, calls, spend and revenue analytics share one data model, so each feature makes the others more accurate.

Multi-touch attribution

Seven models side by side, down to the ad.

First-party tracking

Your own subdomain and server-set cookies.

Call tracking

Dynamic numbers matched to the click behind each call.

ROAS and profit

Hourly spend sync joined with real revenue.

Conversion APIs

Feed real sales back to nine ad platforms.

Customer journeys

Every visit, ad, order and call per person.

LTV and cohorts

Lifetime value by the channel that acquired them.

Funnels

Drop-offs and cost per step, by ad.

Create your account and start tracking today.

Create your account

Frequently asked questions

Common questions about ClickFunnels 2.0, setup and pricing.

The fastest answer is your own data

Create an account, install the snippet and see how BrainyMetrics handles your real traffic.

Get started

Is the connection secure?

Secrets are encrypted at rest, and requests are signature-verified wherever the provider signs them. Editing credentials never changes your webhook URL.

How long does setup take?

The basics take minutes: paste the snippet, connect your checkout or funnel builder, and connect your ad accounts. The setup checklist in your dashboard ticks each step off as data arrives, so you always know what's left.

Do I need a developer?

Usually not. The snippet can go in through Google Tag Manager, WordPress or your funnel builder's tracking code settings, and most revenue sources connect with a click or a webhook URL you paste. The developer guide covers the JavaScript and server API if you do have a developer.

Does the price go up as I grow?

No. Plans are a flat monthly or yearly price. We never bill a percentage of revenue or ad spend, and you can switch, pause or cancel from the Billing page without a call.

Does tracking stop if I hit a plan limit?

No. Plans limit dashboard modules and things like integrations or workspaces; tracko.js, webhooks and syncs keep collecting data, so nothing is lost if you upgrade later.

Is it privacy friendly?

Yes. BrainyMetrics supports consent modes, works with your consent banner, respects Global Privacy Control and handles sensitive form fields strictly. Data is first-party: it belongs to your workspace, not an ad network.