Know which ads actually sell your course

Opt-ins, webinar registrations, order bumps, upsells and payment plans, attributed across every page of your funnel.

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

Info-product funnels have long journeys: an ad to an opt-in, a few emails, a webinar, then a sale days later, often on another domain. Ad platforms lose track somewhere in the middle.

BrainyMetrics follows the person across your funnel builder, checkout and email clicks, and credits the sale back through all of it. ClickFunnels, systeme.io, Kajabi and GoHighLevel integrations bring in every paid invoice, bump, upsell and rebill. Tracking links tag your emails and bios, and lead-to-LTV reports show what a lead from each source is worth, so you know your real allowable cost per lead.

The problem

Why attribution is hard for course creators

Course funnels are long: an ad, an opt-in, an email sequence, a webinar or VSL, then a sale with bumps, upsells and payment plans. Most tools credit the opt-in and stop, so you scale the ads with cheap leads instead of the ads with buyers.

Payment plans and upsells make it worse. If only the first payment is counted, your best-performing campaigns look break-even at best.

See which ads sell your courses, not just which get opt-ins

Create your account, install one snippet and see it on your own leads and sales.

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

Create your account

What you get with Course creators

Every funnel step

Opt-ins, bumps, upsells and payment plan rebills.

Emails attributed

Tracking links stop newsletter clicks landing as direct.

LTV per lead

What a lead from each ad is worth over 30, 90 or 365 days.

Cross-domain

Your site, funnel and checkout domains as one journey.

All of this is built in, ready on day one.

Start using Course creators

Use cases

Course creators in practice

Lead quality by ad

Compare ads on revenue per lead, not cost per lead.

Full funnel value

Bumps, upsells and payment plan installments credited to the original ad.

Launch analysis

See which ads and emails drove launch revenue.

Start using Course creators

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

Why BrainyMetrics

Before and after BrainyMetrics

The day-to-day difference for teams who stop guessing which marketing pays.

Without BrainyMetrics

With BrainyMetrics

Meta, Google and TikTok each claim the same sale, so platform totals add up to more than your bank account.

Each sale is counted once, from your own checkout data, and reconciled against what each platform claims.

Analytics gives the last click all the credit, so the ads that start journeys look like they lose money.

Seven attribution models are computed for every conversion, so you can compare first click, last click and everything between.

Phone calls and booked calls are a black box. You know they happened, not which ad caused them.

Calls and bookings are matched to the visitor's session and the ad behind it, then tracked through qualified and closed.

Ad blockers, Safari and cross-domain checkouts quietly break your data.

A first-party tracking subdomain, server-set cookies and cross-domain linking keep journeys intact.

Spend lives in one tab, revenue in another, and ROAS is a spreadsheet you rebuild every Monday.

Spend syncs hourly and sits next to attributed revenue, so ROAS, CPA and profit are on every row, down to the ad.

Ad algorithms optimise on the few conversions their pixel happens to see.

Real purchases and leads are sent back to the ad platforms' conversion APIs, deduplicated against the pixel.

Stop guessing which marketing pays.

Start using Course creators

Getting started

Set up for your business model in four steps

No migration project and no agency retainer. Here is the whole path from sign-up to your first attributed sale.

1
Create your account
Sign up, name your workspace and pick the plan that fits. Your tracking snippet is waiting under Settings → Install.
2
Install tracko.js
Paste one snippet into your site's head, or add it with Google Tag Manager, WordPress or your funnel builder's tracking code box.
3
Connect revenue and ads
Connect Stripe, Shopify, your funnel builder or calendar, then Meta, Google or TikTok for hourly spend. Most connections take a click.
4
Watch the first sale land
The setup checklist ticks itself off as data arrives. Your next lead or sale shows up with its full journey and the ad that earned it.

Create your account

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

One account

Everything else that comes with it

Tracking, attribution, calls, spend and revenue analytics share one data model, so each feature makes the others more accurate.

Multi-touch attribution

Seven models side by side, down to the ad.

First-party tracking

Your own subdomain and server-set cookies.

Call tracking

Dynamic numbers matched to the click behind each call.

ROAS and profit

Hourly spend sync joined with real revenue.

Conversion APIs

Feed real sales back to nine ad platforms.

Customer journeys

Every visit, ad, order and call per person.

LTV and cohorts

Lifetime value by the channel that acquired them.

Funnels

Drop-offs and cost per step, by ad.

Create your account and start tracking today.

Create your account

Frequently asked questions

Common questions about Course creators, setup and pricing.

The fastest answer is your own data

Create an account, install the snippet and see how BrainyMetrics handles your real traffic.

Get started

Which funnel builders are supported?

ClickFunnels 2.0, ClickFunnels Classic, systeme.io, GoHighLevel and Kajabi have direct integrations; Kartra and others work through the snippet plus Stripe, PayPal or Zapier.

How long does setup take?

The basics take minutes: paste the snippet, connect your checkout or funnel builder, and connect your ad accounts. The setup checklist in your dashboard ticks each step off as data arrives, so you always know what's left.

Do I need a developer?

Usually not. The snippet can go in through Google Tag Manager, WordPress or your funnel builder's tracking code settings, and most revenue sources connect with a click or a webhook URL you paste. The developer guide covers the JavaScript and server API if you do have a developer.

Does the price go up as I grow?

No. Plans are a flat monthly or yearly price. We never bill a percentage of revenue or ad spend, and you can switch, pause or cancel from the Billing page without a call.

Does tracking stop if I hit a plan limit?

No. Plans limit dashboard modules and things like integrations or workspaces; tracko.js, webhooks and syncs keep collecting data, so nothing is lost if you upgrade later.

Is it privacy friendly?

Yes. BrainyMetrics supports consent modes, works with your consent banner, respects Global Privacy Control and handles sensitive form fields strictly. Data is first-party: it belongs to your workspace, not an ad network.