Revenue analytics
Sessions, leads, sales, revenue, customers, calls and qualified calls all open the people who make them up, with their share of credit and a CSV export.
A number in a report is a list of people in disguise. In BrainyMetrics every count in the attribution report, on the dashboard tiles, in funnels and in custom reports is underlined: click it to see who it is.
Credit follows the selected model. Under last click one person's sale counts 1 for one campaign; under linear it may count 0.33 for each of three. So the people under a row always add up to the row's number.
The problem
Aggregate numbers are hard to trust. When a report says 47 sales, you want to see those 47 people, especially when the number surprises you.
Drilling into the people behind a number turns a report into something you can check and act on.
Create your account, install one snippet and see it on your own leads and sales.
Sessions, new and repeat leads, sales, revenue, new customers, calls, booked and qualified calls.
Each person's share of the number, conversions and revenue.
Each person links to their full timeline.
CSV of up to 5,000 people with email, phone, name, stage, tags, credit and revenue.
See clickable numbers & audiences working on your own data.
Start using Clickable numbers & audiencesAny underlined count.
See the people and their credit.
Understand one buyer.
Build a retargeting or look-alike audience.
Use cases
Open the people behind an unexpected spike.
Download the people behind a number as CSV.
See each person's share of credit in the row.
Why BrainyMetrics
What changes when every lead, call and sale is tied back to the ad that started it.
Stop guessing which marketing pays.
Start using Clickable numbers & audiencesGetting started
No migration project and no agency retainer. Here is the whole path from sign-up to your first attributed sale.
Sign up, name your workspace and pick the plan that fits. Your tracking snippet is waiting under Settings → Install.
Paste one snippet into your site's head, or add it with Google Tag Manager, WordPress or your funnel builder's tracking code box.
Connect Stripe, Shopify, your funnel builder or calendar, then Meta, Google or TikTok for hourly spend. Most connections take a click.
The setup checklist ticks itself off as data arrives. Your next lead or sale shows up with its full journey and the ad that earned it.
One account
Tracking, attribution, calls, spend and revenue analytics share one data model, so each feature makes the others more accurate.
Seven models side by side, down to the ad.
Your own subdomain and server-set cookies.
Dynamic numbers matched to the click behind each call.
Hourly spend sync joined with real revenue.
Feed real sales back to nine ad platforms.
Every visit, ad, order and call per person.
Lifetime value by the channel that acquired them.
Drop-offs and cost per step, by ad.
Create your account and start tracking today.
Create your accountCommon questions about Clickable numbers & audiences, setup and pricing.
Create an account, install the snippet and see how BrainyMetrics handles your real traffic.
Get startedVisitors who never identified are counted as anonymous; identified people are listed.
GET /api/workspaces/:ws/reports/people with the metric, grouping, row keys, model and dates.
The basics take minutes: paste the snippet, connect your checkout or funnel builder, and connect your ad accounts. The setup checklist in your dashboard ticks each step off as data arrives, so you always know what's left.
Usually not. The snippet can go in through Google Tag Manager, WordPress or your funnel builder's tracking code settings, and most revenue sources connect with a click or a webhook URL you paste. The developer guide covers the JavaScript and server API if you do have a developer.
No. Plans are a flat monthly or yearly price. We never bill a percentage of revenue or ad spend, and you can switch, pause or cancel from the Billing page without a call.
No. Plans limit dashboard modules and things like integrations or workspaces; tracko.js, webhooks and syncs keep collecting data, so nothing is lost if you upgrade later.
Yes. BrainyMetrics supports consent modes, works with your consent banner, respects Global Privacy Control and handles sensitive form fields strictly. Data is first-party: it belongs to your workspace, not an ad network.
A full timeline per person: sessions, ads, pages, orders and calls with credit badges.
Your own reports, formula metrics and a drag-to-arrange dashboard.
Credit every touchpoint in the journey and compare seven models side by side.
Hourly spend sync joined with attributed revenue for real ROAS, CPA and CPL.
Attributed revenue minus order hard costs and ad spend, per row.
LTV per lead grouped by first-touch source, over any window.
Install one snippet, connect your checkout and ad accounts, and get attribution you can act on today. Flat pricing, no annual contract.