BBrainyMetrics
FeaturesAttribution modelsIntegrationsSolutionsPricingLearn
Log inGet started

Leads & identity

Lead tracking that captures every form, automatically

Emails and phones are picked up from any form on your site, so every lead is tied to the ad, email or post that brought it in.

Get started More features
  • Flat monthly price, no revenue tax
  • No annual contract
  • Tracking starts the minute the snippet is live

A lead is the moment an anonymous visitor becomes a person you can follow. BrainyMetrics captures it from forms without any setup: fields are recognised by type, name, autocomplete, placeholder and label, including React forms without a form tag, open shadow DOM widgets and same-origin iframes. HubSpot, Calendly and Typeform embeds are detected through their own events.

Everything the browser did before, including the ad click that brought the person in, is attached to the new lead. A submission by someone who is already a lead counts as a repeat lead, so you can see which campaigns reach new people and which keep re-reaching your existing audience.

The problem

What it costs to go without lead tracking

Lead forms are spread across landing pages, popups and funnel builders, and each passes data differently. Without automatic capture, leads arrive in your CRM without the ad, campaign or click that produced them.

And not every lead is new. Counting a returning subscriber as a fresh lead makes campaigns look cheaper than they are and hides which ads actually grow your list.

Know which ads bring leads, and which leads become revenue

Create your account, install one snippet and see it on your own leads and sales.

  • Flat monthly price, no revenue tax
  • No annual contract
  • Tracking starts the minute the snippet is live
Create your account

What you get with Lead tracking

Works with any form

Regular forms, form-less React inputs, shadow DOM widgets, iframes and popular embeds.

New vs repeat leads

See which sources bring cold traffic and which recycle existing leads.

Thank-you pages

Email, phone and name in the URL or marked up on the page are read too.

Sensitive fields never read

Password, card, CVV, one-time-code and similar fields are always skipped.

Form abandonment

Form starts and abandons are recorded with field names only.

Phone-only opt-ins

Choose whether a phone number alone identifies someone.

See lead tracking working on your own data.

Start using Lead tracking

Use cases

Lead tracking in practice

Cost per new lead

Separate new from repeat leads so cost per lead reflects real list growth.

Forms without setup

Automatic form capture identifies visitors from the forms you already have.

Leads to revenue

Follow each lead through to the sales they later make and credit the original ad.

Start using Lead tracking
  • Flat monthly price, no revenue tax
  • No annual contract
  • Tracking starts the minute the snippet is live

Why BrainyMetrics

Marketing without guesswork

What changes when every lead, call and sale is tied back to the ad that started it.

Meta, Google and TikTok each claim the same sale, so platform totals add up to more than your bank account.
Each sale is counted once, from your own checkout data, and reconciled against what each platform claims.
Analytics gives the last click all the credit, so the ads that start journeys look like they lose money.
Seven attribution models are computed for every conversion, so you can compare first click, last click and everything between.
Phone calls and booked calls are a black box. You know they happened, not which ad caused them.
Calls and bookings are matched to the visitor's session and the ad behind it, then tracked through qualified and closed.
Ad blockers, Safari and cross-domain checkouts quietly break your data.
A first-party tracking subdomain, server-set cookies and cross-domain linking keep journeys intact.
Spend lives in one tab, revenue in another, and ROAS is a spreadsheet you rebuild every Monday.
Spend syncs hourly and sits next to attributed revenue, so ROAS, CPA and profit are on every row, down to the ad.
Ad algorithms optimise on the few conversions their pixel happens to see.
Real purchases and leads are sent back to the ad platforms' conversion APIs, deduplicated against the pixel.

Stop guessing which marketing pays.

Start using Lead tracking

Getting started

Live on your site in four steps

No migration project and no agency retainer. Here is the whole path from sign-up to your first attributed sale.

  1. 1

    Create your account

    Sign up, name your workspace and pick the plan that fits. Your tracking snippet is waiting under Settings → Install.

  2. 2

    Install tracko.js

    Paste one snippet into your site's head, or add it with Google Tag Manager, WordPress or your funnel builder's tracking code box.

  3. 3

    Connect revenue and ads

    Connect Stripe, Shopify, your funnel builder or calendar, then Meta, Google or TikTok for hourly spend. Most connections take a click.

  4. 4

    Watch the first sale land

    The setup checklist ticks itself off as data arrives. Your next lead or sale shows up with its full journey and the ad that earned it.

Create your account
  • Flat monthly price, no revenue tax
  • No annual contract
  • Tracking starts the minute the snippet is live

One account

Everything else that comes with it

Tracking, attribution, calls, spend and revenue analytics share one data model, so each feature makes the others more accurate.

Multi-touch attribution

Seven models side by side, down to the ad.

First-party tracking

Your own subdomain and server-set cookies.

Call tracking

Dynamic numbers matched to the click behind each call.

ROAS and profit

Hourly spend sync joined with real revenue.

Conversion APIs

Feed real sales back to nine ad platforms.

Customer journeys

Every visit, ad, order and call per person.

LTV and cohorts

Lifetime value by the channel that acquired them.

Funnels

Drop-offs and cost per step, by ad.

Create your account and start tracking today.

Create your account

Frequently asked questions

Common questions about Lead tracking, setup and pricing.

The fastest answer is your own data

Create an account, install the snippet and see how BrainyMetrics handles your real traffic.

Get started
Do I need to tag my forms?

No. Detection is automatic. Use class="tracko-ignore" to skip a field or data-tracko-field to force how one is classified.

What counts as a new lead?

The first time a person gives an email or phone. Later submissions are repeat leads, and submissions within 30 minutes count once.

How long does setup take?

The basics take minutes: paste the snippet, connect your checkout or funnel builder, and connect your ad accounts. The setup checklist in your dashboard ticks each step off as data arrives, so you always know what's left.

Do I need a developer?

Usually not. The snippet can go in through Google Tag Manager, WordPress or your funnel builder's tracking code settings, and most revenue sources connect with a click or a webhook URL you paste. The developer guide covers the JavaScript and server API if you do have a developer.

Does the price go up as I grow?

No. Plans are a flat monthly or yearly price. We never bill a percentage of revenue or ad spend, and you can switch, pause or cancel from the Billing page without a call.

Does tracking stop if I hit a plan limit?

No. Plans limit dashboard modules and things like integrations or workspaces; tracko.js, webhooks and syncs keep collecting data, so nothing is lost if you upgrade later.

Is it privacy friendly?

Yes. BrainyMetrics supports consent modes, works with your consent banner, respects Global Privacy Control and handles sensitive form fields strictly. Data is first-party: it belongs to your workspace, not an ad network.

Keep exploring

Features
Hidden field tracking

Fill hidden CRM fields with UTMs, click ids, ad ids and first-touch values.

Features
Cross-device identity

Join devices into one person with deterministic ids and optional fingerprinting.

Solutions
Lead generation

New vs repeat leads, qualification and revenue by source.

Features
Identity network

Opt-in cross-workspace matching by fingerprint, with confidence scores.

Know which ads bring leads, and which leads become revenue

Install one snippet, connect your checkout and ad accounts, and get attribution you can act on today. Flat pricing, no annual contract.

Get started See pricing