Payments & stores

PayPal sales attribution, even when buyers use another email

PayPal captures, subscription payments and refunds, verified with PayPal's API and matched to the visit through the return page.

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Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

PayPal buyers often pay with a different email than the one they opted in with, so matching by email alone misses sales. BrainyMetrics solves it from the return page: with Auto return and Payment data transfer on, PayPal sends the buyer back with the transaction id, which tracko.js reads and ties to their visit.

Webhooks for completed, refunded and reversed captures (and subscription sales) bring in the authoritative amounts. Add your app's client id, secret and webhook id and every webhook is verified with PayPal's verify-signature API, and the payer's email and name are fetched from the order.

The problem

What you miss while PayPal isn't connected

PayPal sends buyers to its own site to pay. When they come back, or don't, most tracking has lost the thread, and the sale shows up with no source.

For businesses where PayPal is a big share of payments, that can hide a large part of revenue from attribution.

Stop losing PayPal sales from your attribution

Create your account, install one snippet and see it on your own leads and sales.

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

Create your account

What you get with PayPal

Return-page matching

The tx id on your thank-you page links the sale to the visit.

Verified webhooks

PayPal's own verify-signature API checks each request.

Subscriptions

Billing agreements become subscription ids, payments marked recurring.

Refunds once

Refunds are applied once per refund id.

Connect PayPal and see it on your own data.

Start using PayPal

How it works

1
Add the integration
Choose Live or Sandbox and copy the webhook URL.
2
Add the webhook
PAYMENT.CAPTURE.COMPLETED, REFUNDED, REVERSED and PAYMENT.SALE.COMPLETED.
3
Paste app credentials
Client id, secret and webhook id for verification.
4
Turn on Auto return
Plus Payment data transfer, returning to a page with tracko.js.

Start using PayPal

Use cases

PayPal in practice

Verified payments

Verified webhooks confirm each payment, so only real money is counted.

Return-page matching

Buyers returning from PayPal are tied back to their session.

Mixed checkouts

PayPal and card sales appear side by side in the same reports.

Start using PayPal

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

Why BrainyMetrics

Your tools already have the data. BrainyMetrics connects it.

Checkout, calendar, phone and ad platforms stop being separate islands once they share one journey per customer.

Without BrainyMetrics

With BrainyMetrics

Meta, Google and TikTok each claim the same sale, so platform totals add up to more than your bank account.

Each sale is counted once, from your own checkout data, and reconciled against what each platform claims.

Analytics gives the last click all the credit, so the ads that start journeys look like they lose money.

Seven attribution models are computed for every conversion, so you can compare first click, last click and everything between.

Phone calls and booked calls are a black box. You know they happened, not which ad caused them.

Calls and bookings are matched to the visitor's session and the ad behind it, then tracked through qualified and closed.

Ad blockers, Safari and cross-domain checkouts quietly break your data.

A first-party tracking subdomain, server-set cookies and cross-domain linking keep journeys intact.

Spend lives in one tab, revenue in another, and ROAS is a spreadsheet you rebuild every Monday.

Spend syncs hourly and sits next to attributed revenue, so ROAS, CPA and profit are on every row, down to the ad.

Ad algorithms optimise on the few conversions their pixel happens to see.

Real purchases and leads are sent back to the ad platforms' conversion APIs, deduplicated against the pixel.

Stop guessing which marketing pays.

Start using PayPal

Getting started

Connected and attributing in four steps

No migration project and no agency retainer. Here is the whole path from sign-up to your first attributed sale.

1
Create your account
Sign up, name your workspace and pick the plan that fits. Your tracking snippet is waiting under Settings → Install.
2
Install tracko.js
Paste one snippet into your site's head, or add it with Google Tag Manager, WordPress or your funnel builder's tracking code box.
3
Connect revenue and ads
Connect Stripe, Shopify, your funnel builder or calendar, then Meta, Google or TikTok for hourly spend. Most connections take a click.
4
Watch the first sale land
The setup checklist ticks itself off as data arrives. Your next lead or sale shows up with its full journey and the ad that earned it.

Create your account

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

One account

Everything else that comes with it

Tracking, attribution, calls, spend and revenue analytics share one data model, so each feature makes the others more accurate.

Multi-touch attribution

Seven models side by side, down to the ad.

First-party tracking

Your own subdomain and server-set cookies.

Call tracking

Dynamic numbers matched to the click behind each call.

ROAS and profit

Hourly spend sync joined with real revenue.

Conversion APIs

Feed real sales back to nine ad platforms.

Customer journeys

Every visit, ad, order and call per person.

LTV and cohorts

Lifetime value by the channel that acquired them.

Funnels

Drop-offs and cost per step, by ad.

Create your account and start tracking today.

Create your account

Frequently asked questions

Common questions about PayPal, setup and pricing.

The fastest answer is your own data

Create an account, install the snippet and see how BrainyMetrics handles your real traffic.

Get started

Is the connection secure?

Secrets are encrypted at rest, and requests are signature-verified wherever the provider signs them. Editing credentials never changes your webhook URL.

How long does setup take?

The basics take minutes: paste the snippet, connect your checkout or funnel builder, and connect your ad accounts. The setup checklist in your dashboard ticks each step off as data arrives, so you always know what's left.

Do I need a developer?

Usually not. The snippet can go in through Google Tag Manager, WordPress or your funnel builder's tracking code settings, and most revenue sources connect with a click or a webhook URL you paste. The developer guide covers the JavaScript and server API if you do have a developer.

Does the price go up as I grow?

No. Plans are a flat monthly or yearly price. We never bill a percentage of revenue or ad spend, and you can switch, pause or cancel from the Billing page without a call.

Does tracking stop if I hit a plan limit?

No. Plans limit dashboard modules and things like integrations or workspaces; tracko.js, webhooks and syncs keep collecting data, so nothing is lost if you upgrade later.

Is it privacy friendly?

Yes. BrainyMetrics supports consent modes, works with your consent banner, respects Global Privacy Control and handles sensitive form fields strictly. Data is first-party: it belongs to your workspace, not an ad network.