Revenue analytics
Pick call funnel, e-commerce, SaaS or info product and get its key numbers compared with the previous period, plus its funnel broken down by campaign.
A coaching business and a Shopify store don't run on the same numbers. Business dashboards give each kind of business its own KPI set, attributed with the model you pick and compared with the previous period of the same length.
Each dashboard also includes its funnel broken down by campaign, and Customize funnel opens it in the funnel builder so you can change the steps.
The problem
Generic dashboards show the same metrics to an e-commerce store, a coaching business and a SaaS. Each one then rebuilds what it actually needs in spreadsheets.
Dashboards built for your business model show the right KPIs and funnel from day one.
Create your account, install one snippet and see it on your own leads and sales.
Leads, booked, show rate, close rate, revenue, cost per booked call, show and close, revenue per show, ROAS.
Revenue, orders, AOV, new and returning customers, refunded revenue %, cost per new customer, new-customer ROAS.
Trials, trial → paid, new subscribers, MRR, active subscriptions, churn, revenue and cost per subscriber.
Leads, cost per lead, new buyers, revenue per lead within 30 days, upsell buyers within 7 days, ROAS.
Every KPI against the period before.
See business dashboards working on your own data.
Start using Business dashboardsPick your business model once.
Remembered per workspace.
Broken down by campaign.
Open it in the funnel builder to change steps.
Use cases
Revenue, new customers, AOV and ROAS.
Leads, bookings, shows and closes.
Trials, trial to paid, MRR and churn.
Show and close rates come from call outcomes: GoHighLevel and OnceHub send showed and no-show automatically; for Calendly and Acuity, set outcomes on the Calls page or by API.
SaaS numbers are exact once Stripe subscription events arrive; until then active subscriptions, MRR and churn are estimated from payments, and the page says so.
Get the KPIs that matter for your business model. Create your account and start tracking today.
Why BrainyMetrics
What changes when every lead, call and sale is tied back to the ad that started it.
Stop guessing which marketing pays.
Start using Business dashboardsGetting started
No migration project and no agency retainer. Here is the whole path from sign-up to your first attributed sale.
Sign up, name your workspace and pick the plan that fits. Your tracking snippet is waiting under Settings → Install.
Paste one snippet into your site's head, or add it with Google Tag Manager, WordPress or your funnel builder's tracking code box.
Connect Stripe, Shopify, your funnel builder or calendar, then Meta, Google or TikTok for hourly spend. Most connections take a click.
The setup checklist ticks itself off as data arrives. Your next lead or sale shows up with its full journey and the ad that earned it.
One account
Tracking, attribution, calls, spend and revenue analytics share one data model, so each feature makes the others more accurate.
Seven models side by side, down to the ad.
Your own subdomain and server-set cookies.
Dynamic numbers matched to the click behind each call.
Hourly spend sync joined with real revenue.
Feed real sales back to nine ad platforms.
Every visit, ad, order and call per person.
Lifetime value by the channel that acquired them.
Drop-offs and cost per step, by ad.
Create your account and start tracking today.
Create your accountCommon questions about Business dashboards, setup and pricing.
Create an account, install the snippet and see how BrainyMetrics handles your real traffic.
Get startedYes, any time. The choice is remembered per workspace.
GET /api/workspaces/:ws/reports/business?type=call|ecommerce|saas|info returns each KPI's value and previous value.
The basics take minutes: paste the snippet, connect your checkout or funnel builder, and connect your ad accounts. The setup checklist in your dashboard ticks each step off as data arrives, so you always know what's left.
Usually not. The snippet can go in through Google Tag Manager, WordPress or your funnel builder's tracking code settings, and most revenue sources connect with a click or a webhook URL you paste. The developer guide covers the JavaScript and server API if you do have a developer.
No. Plans are a flat monthly or yearly price. We never bill a percentage of revenue or ad spend, and you can switch, pause or cancel from the Billing page without a call.
No. Plans limit dashboard modules and things like integrations or workspaces; tracko.js, webhooks and syncs keep collecting data, so nothing is lost if you upgrade later.
Yes. BrainyMetrics supports consent modes, works with your consent banner, respects Global Privacy Control and handles sensitive form fields strictly. Data is first-party: it belongs to your workspace, not an ad network.
Step-by-step funnels with drop-offs, timing and cost per step by ad.
Attribute booked sales calls and track them through qualified and closed.
MRR, churn and rebill revenue by first-touch channel.
Hourly spend sync joined with attributed revenue for real ROAS, CPA and CPL.
Attributed revenue minus order hard costs and ad spend, per row.
LTV per lead grouped by first-touch source, over any window.
Install one snippet, connect your checkout and ad accounts, and get attribution you can act on today. Flat pricing, no annual contract.