Revenue analytics

Subscription analytics tied to acquisition

MRR, churn and rebills from Stripe, GoHighLevel, PayPal, systeme.io and ClickFunnels, broken down by the channel that brought each subscriber in.

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Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

For subscription businesses, the first payment is a fraction of the value. What matters is which channels bring subscribers who stay.

Orders sharing a subscription id are grouped automatically: Stripe and GoHighLevel subscriptions, PayPal billing agreements, systeme.io and ClickFunnels plans, or a subscription_id you send via the API. A subscription is active while its last payment is within the chosen window, and MRR is the sum of each active subscription's latest payment. You also get new and churned subscriptions, rebills and rebill revenue, and active subscriptions and MRR by first-touch channel.

The problem

What it costs to go without subscription analytics

For subscription businesses, the first payment is the smallest part of the story. Channels that bring subscribers who stay are worth far more than channels that bring quick cancellations.

Without MRR and churn by acquisition channel, you optimise for sign-ups and pay to refill a leaky bucket.

Grow MRR from the channels with the lowest churn

Create your account, install one snippet and see it on your own leads and sales.

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

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What you get with Subscription analytics

MRR by channel

See which acquisition channel your recurring revenue comes from.

Churn and new

New and churned subscriptions for any period.

Rebill revenue

Renewals are marked recurring and reported separately.

Many sources

Stripe, GoHighLevel, PayPal, systeme.io, ClickFunnels and the API.

See subscription analytics working on your own data.

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Use cases

Subscription analytics in practice

MRR by channel

See which first-touch channels contribute the most recurring revenue.

Churn by source

Spot the channels whose subscribers cancel soonest.

Rebill revenue

Credit renewals back to the campaign that won the subscriber.

Start using Subscription analytics

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

Why BrainyMetrics

Marketing without guesswork

What changes when every lead, call and sale is tied back to the ad that started it.

Without BrainyMetrics

With BrainyMetrics

Meta, Google and TikTok each claim the same sale, so platform totals add up to more than your bank account.

Each sale is counted once, from your own checkout data, and reconciled against what each platform claims.

Analytics gives the last click all the credit, so the ads that start journeys look like they lose money.

Seven attribution models are computed for every conversion, so you can compare first click, last click and everything between.

Phone calls and booked calls are a black box. You know they happened, not which ad caused them.

Calls and bookings are matched to the visitor's session and the ad behind it, then tracked through qualified and closed.

Ad blockers, Safari and cross-domain checkouts quietly break your data.

A first-party tracking subdomain, server-set cookies and cross-domain linking keep journeys intact.

Spend lives in one tab, revenue in another, and ROAS is a spreadsheet you rebuild every Monday.

Spend syncs hourly and sits next to attributed revenue, so ROAS, CPA and profit are on every row, down to the ad.

Ad algorithms optimise on the few conversions their pixel happens to see.

Real purchases and leads are sent back to the ad platforms' conversion APIs, deduplicated against the pixel.

Stop guessing which marketing pays.

Start using Subscription analytics

Getting started

Live on your site in four steps

No migration project and no agency retainer. Here is the whole path from sign-up to your first attributed sale.

1
Create your account
Sign up, name your workspace and pick the plan that fits. Your tracking snippet is waiting under Settings → Install.
2
Install tracko.js
Paste one snippet into your site's head, or add it with Google Tag Manager, WordPress or your funnel builder's tracking code box.
3
Connect revenue and ads
Connect Stripe, Shopify, your funnel builder or calendar, then Meta, Google or TikTok for hourly spend. Most connections take a click.
4
Watch the first sale land
The setup checklist ticks itself off as data arrives. Your next lead or sale shows up with its full journey and the ad that earned it.

Create your account

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

One account

Everything else that comes with it

Tracking, attribution, calls, spend and revenue analytics share one data model, so each feature makes the others more accurate.

Multi-touch attribution

Seven models side by side, down to the ad.

First-party tracking

Your own subdomain and server-set cookies.

Call tracking

Dynamic numbers matched to the click behind each call.

ROAS and profit

Hourly spend sync joined with real revenue.

Conversion APIs

Feed real sales back to nine ad platforms.

Customer journeys

Every visit, ad, order and call per person.

LTV and cohorts

Lifetime value by the channel that acquired them.

Funnels

Drop-offs and cost per step, by ad.

Create your account and start tracking today.

Create your account

Frequently asked questions

Common questions about Subscription analytics, setup and pricing.

The fastest answer is your own data

Create an account, install the snippet and see how BrainyMetrics handles your real traffic.

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When is a subscription considered churned?

When its last payment falls outside the active window, 35 days for monthly plans by default.

How long does setup take?

The basics take minutes: paste the snippet, connect your checkout or funnel builder, and connect your ad accounts. The setup checklist in your dashboard ticks each step off as data arrives, so you always know what's left.

Do I need a developer?

Usually not. The snippet can go in through Google Tag Manager, WordPress or your funnel builder's tracking code settings, and most revenue sources connect with a click or a webhook URL you paste. The developer guide covers the JavaScript and server API if you do have a developer.

Does the price go up as I grow?

No. Plans are a flat monthly or yearly price. We never bill a percentage of revenue or ad spend, and you can switch, pause or cancel from the Billing page without a call.

Does tracking stop if I hit a plan limit?

No. Plans limit dashboard modules and things like integrations or workspaces; tracko.js, webhooks and syncs keep collecting data, so nothing is lost if you upgrade later.

Is it privacy friendly?

Yes. BrainyMetrics supports consent modes, works with your consent banner, respects Global Privacy Control and handles sensitive form fields strictly. Data is first-party: it belongs to your workspace, not an ad network.