Revenue analytics

True ROAS for every campaign, ad set and ad

Spend synced from your ad accounts every hour, joined with attributed revenue, so ROAS and CPA come from your sales, not the platform's estimate.

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Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

ROAS is revenue divided by spend. The hard part is the revenue: platform-reported ROAS counts conversions by the platform's rules, often claims sales another channel closed, and never sees refunds.

Connect Meta Ads, Google Ads or TikTok Ads by signing in and BrainyMetrics pulls spend per day and ad, with campaign, ad set and ad ids and names, impressions and clicks. The first sync imports the last 30 days; afterwards it runs every hour and re-reads the last three days as platforms adjust. Other networks import by CSV or API. Spend joins attributed revenue through the same ids your ad URLs carry, with no manual mapping.

The problem

What it costs to go without roas & ad spend tracking

Platform ROAS is calculated from platform-claimed revenue. Your real ROAS uses the money that actually arrived. The gap between them is where most overspending happens.

Building real ROAS by hand means exporting spend, exporting sales and joining them in a spreadsheet, every week. By the time it is done, the budget has already been spent.

Know your real ROAS on every campaign, ad set and ad

Create your account, install one snippet and see it on your own leads and sales.

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

Create your account

What you get with ROAS & ad spend tracking

Hourly spend sync

Meta, Google (including YouTube and Performance Max) and TikTok, with backfill up to 730 days.

Any network by CSV

Microsoft, LinkedIn, Snapchat, Pinterest, Reddit, X, Taboola, Outbrain and more.

Every cost metric

ROAS, CPA, CPL, cost per new customer and cost per qualified call.

Net of refunds

Revenue is always net of refunds, so ROAS doesn't flatter refunded sales.

See roas & ad spend tracking working on your own data.

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Use cases

ROAS & ad spend tracking in practice

Daily budget decisions

Spend syncs hourly, so ROAS, CPA and CPL are current when you open the report.

Scale with confidence

Increase budget on ads whose attributed ROAS holds up, not those that look good in the ad manager.

Smaller networks too

Import spend by CSV for networks without a sync so every channel is on the same report.

Start using ROAS & ad spend tracking

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

Why BrainyMetrics

Marketing without guesswork

What changes when every lead, call and sale is tied back to the ad that started it.

Without BrainyMetrics

With BrainyMetrics

Meta, Google and TikTok each claim the same sale, so platform totals add up to more than your bank account.

Each sale is counted once, from your own checkout data, and reconciled against what each platform claims.

Analytics gives the last click all the credit, so the ads that start journeys look like they lose money.

Seven attribution models are computed for every conversion, so you can compare first click, last click and everything between.

Phone calls and booked calls are a black box. You know they happened, not which ad caused them.

Calls and bookings are matched to the visitor's session and the ad behind it, then tracked through qualified and closed.

Ad blockers, Safari and cross-domain checkouts quietly break your data.

A first-party tracking subdomain, server-set cookies and cross-domain linking keep journeys intact.

Spend lives in one tab, revenue in another, and ROAS is a spreadsheet you rebuild every Monday.

Spend syncs hourly and sits next to attributed revenue, so ROAS, CPA and profit are on every row, down to the ad.

Ad algorithms optimise on the few conversions their pixel happens to see.

Real purchases and leads are sent back to the ad platforms' conversion APIs, deduplicated against the pixel.

Stop guessing which marketing pays.

Start using ROAS & ad spend tracking

Getting started

Live on your site in four steps

No migration project and no agency retainer. Here is the whole path from sign-up to your first attributed sale.

1
Create your account
Sign up, name your workspace and pick the plan that fits. Your tracking snippet is waiting under Settings → Install.
2
Install tracko.js
Paste one snippet into your site's head, or add it with Google Tag Manager, WordPress or your funnel builder's tracking code box.
3
Connect revenue and ads
Connect Stripe, Shopify, your funnel builder or calendar, then Meta, Google or TikTok for hourly spend. Most connections take a click.
4
Watch the first sale land
The setup checklist ticks itself off as data arrives. Your next lead or sale shows up with its full journey and the ad that earned it.

Create your account

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

One account

Everything else that comes with it

Tracking, attribution, calls, spend and revenue analytics share one data model, so each feature makes the others more accurate.

Multi-touch attribution

Seven models side by side, down to the ad.

First-party tracking

Your own subdomain and server-set cookies.

Call tracking

Dynamic numbers matched to the click behind each call.

Conversion APIs

Feed real sales back to nine ad platforms.

Customer journeys

Every visit, ad, order and call per person.

LTV and cohorts

Lifetime value by the channel that acquired them.

Funnels

Drop-offs and cost per step, by ad.

Revenue reconciliation

Actual vs tracked vs claimed, side by side.

Create your account and start tracking today.

Create your account

Frequently asked questions

Common questions about ROAS & ad spend tracking, setup and pricing.

The fastest answer is your own data

Create an account, install the snippet and see how BrainyMetrics handles your real traffic.

Get started

How often is spend updated?

Every hour for connected Meta, Google and TikTok accounts, re-reading the last three days each time.

Which currency is used?

The ad account's currency for Meta, otherwise the workspace's currency.

How long does setup take?

The basics take minutes: paste the snippet, connect your checkout or funnel builder, and connect your ad accounts. The setup checklist in your dashboard ticks each step off as data arrives, so you always know what's left.

Do I need a developer?

Usually not. The snippet can go in through Google Tag Manager, WordPress or your funnel builder's tracking code settings, and most revenue sources connect with a click or a webhook URL you paste. The developer guide covers the JavaScript and server API if you do have a developer.

Does the price go up as I grow?

No. Plans are a flat monthly or yearly price. We never bill a percentage of revenue or ad spend, and you can switch, pause or cancel from the Billing page without a call.

Does tracking stop if I hit a plan limit?

No. Plans limit dashboard modules and things like integrations or workspaces; tracko.js, webhooks and syncs keep collecting data, so nothing is lost if you upgrade later.

Is it privacy friendly?

Yes. BrainyMetrics supports consent modes, works with your consent banner, respects Global Privacy Control and handles sensitive form fields strictly. Data is first-party: it belongs to your workspace, not an ad network.