Tracking

First-party tracking that keeps working in Safari

Serve tracko.js from a subdomain of your own site so visitor cookies are first-party, set by the server and long-lived.

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

Browsers increasingly limit tracking. Safari caps cookies set by JavaScript at seven days, so a buyer who comes back after a week looks like a stranger. Some ad blockers also block known tracking script names and endpoints.

BrainyMetrics stores the visitor id in a first-party cookie on your root domain and mirrors it to localStorage. Point a subdomain such as t.yoursite.com at BrainyMetrics with a CNAME and the cookie is set by the server, which survives Safari's limit. The script and every request it makes use a per-workspace neutral path rather than a well-known tracker name, so blocklists that match those names don't apply.

The problem

What it costs to go without first-party tracking

Third-party scripts are blocked by a growing share of browsers and extensions, and Safari shortens the life of cookies set by JavaScript. The result is fewer tracked visits, shorter journeys and returning buyers who look brand new.

Each of those gaps is quietly charged to your ads: the click happened, the sale happened, but the connection between them was lost. Your best campaigns lose credit you never knew they earned.

Keep the data ad blockers and Safari would take away

Create your account, install one snippet and see it on your own leads and sales.

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

Create your account

What you get with First-party tracking

Server-set cookies

An HttpOnly cookie from your own subdomain outlasts the 7-day cap on script-set cookies.

Neutral paths

The tracker loads from /<prefix>/s.js, not from a filename blocklists know.

Guided setup

Enter the subdomain, add the CNAME shown, click Verify. Errors tell you where DNS points so far.

Automatic HTTPS

Certificates are issued for verified tracking domains.

See first-party tracking working on your own data.

Start using First-party tracking

How it works

1
Choose a subdomain
Pick something like t.yoursite.com under a domain listed in your workspace.
2
Add a CNAME
Point it at the host shown in Settings. On Cloudflare, set it to DNS only.
3
Verify
BrainyMetrics loads your tracker through the new host over HTTPS.
4
Swap the snippet
The Install page now gives a snippet that loads from your subdomain.

Start using First-party tracking

Use cases

First-party tracking in practice

Longer, more complete journeys

Server-set cookies on your own subdomain keep returning visitors recognised across the weeks it takes to buy.

Fewer blocked requests

Neutral paths on your domain are skipped by common block lists that target known tracking hosts.

Data that belongs to you

Visits and conversions are collected on your domain into your workspace, not an ad network's.

Start using First-party tracking

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

Why BrainyMetrics

Marketing without guesswork

What changes when every lead, call and sale is tied back to the ad that started it.

Without BrainyMetrics

With BrainyMetrics

Meta, Google and TikTok each claim the same sale, so platform totals add up to more than your bank account.

Each sale is counted once, from your own checkout data, and reconciled against what each platform claims.

Analytics gives the last click all the credit, so the ads that start journeys look like they lose money.

Seven attribution models are computed for every conversion, so you can compare first click, last click and everything between.

Phone calls and booked calls are a black box. You know they happened, not which ad caused them.

Calls and bookings are matched to the visitor's session and the ad behind it, then tracked through qualified and closed.

Ad blockers, Safari and cross-domain checkouts quietly break your data.

A first-party tracking subdomain, server-set cookies and cross-domain linking keep journeys intact.

Spend lives in one tab, revenue in another, and ROAS is a spreadsheet you rebuild every Monday.

Spend syncs hourly and sits next to attributed revenue, so ROAS, CPA and profit are on every row, down to the ad.

Ad algorithms optimise on the few conversions their pixel happens to see.

Real purchases and leads are sent back to the ad platforms' conversion APIs, deduplicated against the pixel.

Stop guessing which marketing pays.

Start using First-party tracking

Getting started

Live on your site in four steps

No migration project and no agency retainer. Here is the whole path from sign-up to your first attributed sale.

1
Create your account
Sign up, name your workspace and pick the plan that fits. Your tracking snippet is waiting under Settings → Install.
2
Install tracko.js
Paste one snippet into your site's head, or add it with Google Tag Manager, WordPress or your funnel builder's tracking code box.
3
Connect revenue and ads
Connect Stripe, Shopify, your funnel builder or calendar, then Meta, Google or TikTok for hourly spend. Most connections take a click.
4
Watch the first sale land
The setup checklist ticks itself off as data arrives. Your next lead or sale shows up with its full journey and the ad that earned it.

Create your account

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

One account

Everything else that comes with it

Tracking, attribution, calls, spend and revenue analytics share one data model, so each feature makes the others more accurate.

Multi-touch attribution

Seven models side by side, down to the ad.

Call tracking

Dynamic numbers matched to the click behind each call.

ROAS and profit

Hourly spend sync joined with real revenue.

Conversion APIs

Feed real sales back to nine ad platforms.

Customer journeys

Every visit, ad, order and call per person.

LTV and cohorts

Lifetime value by the channel that acquired them.

Funnels

Drop-offs and cost per step, by ad.

Revenue reconciliation

Actual vs tracked vs claimed, side by side.

Create your account and start tracking today.

Create your account

Frequently asked questions

Common questions about First-party tracking, setup and pricing.

The fastest answer is your own data

Create an account, install the snippet and see how BrainyMetrics handles your real traffic.

Get started

Is first-party tracking required?

No, tracking works without it. It improves how long returning visitors are recognised, especially in Safari.

How long does DNS take?

Usually minutes, sometimes up to 24 hours. The verify step shows where your CNAME currently points.

How long does setup take?

The basics take minutes: paste the snippet, connect your checkout or funnel builder, and connect your ad accounts. The setup checklist in your dashboard ticks each step off as data arrives, so you always know what's left.

Do I need a developer?

Usually not. The snippet can go in through Google Tag Manager, WordPress or your funnel builder's tracking code settings, and most revenue sources connect with a click or a webhook URL you paste. The developer guide covers the JavaScript and server API if you do have a developer.

Does the price go up as I grow?

No. Plans are a flat monthly or yearly price. We never bill a percentage of revenue or ad spend, and you can switch, pause or cancel from the Billing page without a call.

Does tracking stop if I hit a plan limit?

No. Plans limit dashboard modules and things like integrations or workspaces; tracko.js, webhooks and syncs keep collecting data, so nothing is lost if you upgrade later.

Is it privacy friendly?

Yes. BrainyMetrics supports consent modes, works with your consent banner, respects Global Privacy Control and handles sensitive form fields strictly. Data is first-party: it belongs to your workspace, not an ad network.