Tracking

Tracking links for the channels that can't carry ad parameters

Newsletters, SMS, Instagram bios, podcasts and QR codes usually land as direct traffic. Give each placement a short link and attribute it properly.

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Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

Direct traffic is often mislabelled traffic: someone tapped a link in an email app, a bio or a podcast description that didn't pass a referrer. Without tagging, those visits and the sales after them get credited to nothing.

Create a short link per placement in Settings → Tracking links with the destination and UTMs to apply. Presets for newsletter, SMS, Instagram bio, YouTube and podcast or QR fill them in. Each click is counted and redirected to the destination with the link's UTMs and source tag added, and tracko.js picks them up like any tagged ad click.

The problem

What it costs to go without link tracking

Email broadcasts, SMS blasts, podcast mentions and Instagram bios drive real revenue, but their clicks often arrive untagged or through apps that strip referrers. They end up as direct traffic and their contribution disappears.

Long tagged URLs are also ugly to share and easy to break. So people stop tagging, and the channels that rely on links lose their place in your reports.

Attribute email, SMS, bio and QR traffic properly

Create your account, install one snippet and see it on your own leads and sales.

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

Create your account

What you get with Link tracking

Presets

Newsletter, SMS, Instagram bio, YouTube and podcast/QR presets.

Identify readers on landing

Pass your email tool's merge tag and readers are identified as soon as they land.

Click counts

Every click is counted before the redirect.

Pause without losing data

Paused links stop redirecting but keep their history.

See link tracking working on your own data.

Start using Link tracking

Use cases

Link tracking in practice

Email and SMS

Short tracked links for every broadcast so you can see which messages bring buyers, not just clicks.

Podcasts and influencers

Give each partner their own short link or QR code and compare the revenue they actually generate.

Social bios

Put one tracked link in each bio and see which profile drives leads.

Start using Link tracking

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

Why BrainyMetrics

Marketing without guesswork

What changes when every lead, call and sale is tied back to the ad that started it.

Without BrainyMetrics

With BrainyMetrics

Meta, Google and TikTok each claim the same sale, so platform totals add up to more than your bank account.

Each sale is counted once, from your own checkout data, and reconciled against what each platform claims.

Analytics gives the last click all the credit, so the ads that start journeys look like they lose money.

Seven attribution models are computed for every conversion, so you can compare first click, last click and everything between.

Phone calls and booked calls are a black box. You know they happened, not which ad caused them.

Calls and bookings are matched to the visitor's session and the ad behind it, then tracked through qualified and closed.

Ad blockers, Safari and cross-domain checkouts quietly break your data.

A first-party tracking subdomain, server-set cookies and cross-domain linking keep journeys intact.

Spend lives in one tab, revenue in another, and ROAS is a spreadsheet you rebuild every Monday.

Spend syncs hourly and sits next to attributed revenue, so ROAS, CPA and profit are on every row, down to the ad.

Ad algorithms optimise on the few conversions their pixel happens to see.

Real purchases and leads are sent back to the ad platforms' conversion APIs, deduplicated against the pixel.

Stop guessing which marketing pays.

Start using Link tracking

Getting started

Live on your site in four steps

No migration project and no agency retainer. Here is the whole path from sign-up to your first attributed sale.

1
Create your account
Sign up, name your workspace and pick the plan that fits. Your tracking snippet is waiting under Settings → Install.
2
Install tracko.js
Paste one snippet into your site's head, or add it with Google Tag Manager, WordPress or your funnel builder's tracking code box.
3
Connect revenue and ads
Connect Stripe, Shopify, your funnel builder or calendar, then Meta, Google or TikTok for hourly spend. Most connections take a click.
4
Watch the first sale land
The setup checklist ticks itself off as data arrives. Your next lead or sale shows up with its full journey and the ad that earned it.

Create your account

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

One account

Everything else that comes with it

Tracking, attribution, calls, spend and revenue analytics share one data model, so each feature makes the others more accurate.

Multi-touch attribution

Seven models side by side, down to the ad.

First-party tracking

Your own subdomain and server-set cookies.

Call tracking

Dynamic numbers matched to the click behind each call.

ROAS and profit

Hourly spend sync joined with real revenue.

Conversion APIs

Feed real sales back to nine ad platforms.

Customer journeys

Every visit, ad, order and call per person.

LTV and cohorts

Lifetime value by the channel that acquired them.

Funnels

Drop-offs and cost per step, by ad.

Create your account and start tracking today.

Create your account

Frequently asked questions

Common questions about Link tracking, setup and pricing.

The fastest answer is your own data

Create an account, install the snippet and see how BrainyMetrics handles your real traffic.

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Do existing UTMs on the destination get overwritten?

No. UTMs already in the destination URL are kept; the link only fills in missing ones. Parameters on the short link itself are passed through and win.

Where are results shown?

The Source tag tab of the Attribution report shows each link's sessions, leads, sales and revenue.

How long does setup take?

The basics take minutes: paste the snippet, connect your checkout or funnel builder, and connect your ad accounts. The setup checklist in your dashboard ticks each step off as data arrives, so you always know what's left.

Do I need a developer?

Usually not. The snippet can go in through Google Tag Manager, WordPress or your funnel builder's tracking code settings, and most revenue sources connect with a click or a webhook URL you paste. The developer guide covers the JavaScript and server API if you do have a developer.

Does the price go up as I grow?

No. Plans are a flat monthly or yearly price. We never bill a percentage of revenue or ad spend, and you can switch, pause or cancel from the Billing page without a call.

Does tracking stop if I hit a plan limit?

No. Plans limit dashboard modules and things like integrations or workspaces; tracko.js, webhooks and syncs keep collecting data, so nothing is lost if you upgrade later.

Is it privacy friendly?

Yes. BrainyMetrics supports consent modes, works with your consent banner, respects Global Privacy Control and handles sensitive form fields strictly. Data is first-party: it belongs to your workspace, not an ad network.