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Calls

Call tracking that credits phone sales to the right ad

Dynamic number insertion shows every visitor their own number, so each call is matched to the exact session, campaign and ad.

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  • Flat monthly price, no revenue tax
  • No annual contract
  • Tracking starts the minute the snippet is live

For many businesses the most valuable conversion happens on the phone. Without call tracking, those sales look like they came from nowhere, and the campaigns that drive them look unprofitable.

Create a pool of tracking numbers and tracko.js swaps your site's numbers in page text and tel: links, keeping your formatting and re-swapping content that loads later. Each number is reserved per visitor session. When someone calls, the call is matched to the session that showed the number, so phone sales get the same attribution as online ones. The caller's number also identifies the person, so a call from an existing lead joins their journey even without dynamic numbers.

The problem

What it costs to go without call tracking

For many businesses the phone is where the money is. Yet without call tracking, every call is anonymous: you know it happened, but not whether it came from a Google ad, an organic search or a mailer.

So the campaigns that drive calls look like they produce nothing, and budget drifts toward whatever generates form fills instead.

Find out which ads make your phone ring

Create your account, install one snippet and see it on your own leads and sales.

  • Flat monthly price, no revenue tax
  • No annual contract
  • Tracking starts the minute the snippet is live
Create your account

What you get with Call tracking

Formatting preserved

(555) 123-4567 stays in that style; tel: links are updated too.

Dynamic content

Numbers loaded later by JavaScript are swapped automatically.

Twilio, CallRail or API

Connect your phone provider or post calls from any system.

Call outcomes

Mark calls booked, showed, no-show, qualified, closed or lost, with deal values.

Attribution like sales

Answered calls are conversions under every attribution model.

Exclude numbers

Keep a number from being swapped with one class.

See call tracking working on your own data.

Start using Call tracking

How it works

  1. 1

    Get tracking numbers

    Buy a few numbers from your phone provider, roughly one per concurrent visitor for exact matching.

  2. 2

    Create a pool

    List the numbers on your site to replace, the tracking numbers, and how long a number stays reserved.

  3. 3

    Connect calls

    Point Twilio or CallRail webhooks at BrainyMetrics, or post calls to the API.

  4. 4

    Mark outcomes

    Set outcomes on the Calls page to see which ads produce qualified calls.

Start using Call tracking

Use cases

Call tracking in practice

Local services

See which campaigns and keywords produce answered calls, not just clicks.

Sales teams

Match each inbound call to the visitor's full journey before the rep picks up.

Call-heavy funnels

Count answered calls as conversions alongside leads and sales in the same report.

Start using Call tracking
  • Flat monthly price, no revenue tax
  • No annual contract
  • Tracking starts the minute the snippet is live

Why BrainyMetrics

Marketing without guesswork

What changes when every lead, call and sale is tied back to the ad that started it.

Meta, Google and TikTok each claim the same sale, so platform totals add up to more than your bank account.
Each sale is counted once, from your own checkout data, and reconciled against what each platform claims.
Analytics gives the last click all the credit, so the ads that start journeys look like they lose money.
Seven attribution models are computed for every conversion, so you can compare first click, last click and everything between.
Phone calls and booked calls are a black box. You know they happened, not which ad caused them.
Calls and bookings are matched to the visitor's session and the ad behind it, then tracked through qualified and closed.
Ad blockers, Safari and cross-domain checkouts quietly break your data.
A first-party tracking subdomain, server-set cookies and cross-domain linking keep journeys intact.
Spend lives in one tab, revenue in another, and ROAS is a spreadsheet you rebuild every Monday.
Spend syncs hourly and sits next to attributed revenue, so ROAS, CPA and profit are on every row, down to the ad.
Ad algorithms optimise on the few conversions their pixel happens to see.
Real purchases and leads are sent back to the ad platforms' conversion APIs, deduplicated against the pixel.

Stop guessing which marketing pays.

Start using Call tracking

Getting started

Live on your site in four steps

No migration project and no agency retainer. Here is the whole path from sign-up to your first attributed sale.

  1. 1

    Create your account

    Sign up, name your workspace and pick the plan that fits. Your tracking snippet is waiting under Settings → Install.

  2. 2

    Install tracko.js

    Paste one snippet into your site's head, or add it with Google Tag Manager, WordPress or your funnel builder's tracking code box.

  3. 3

    Connect revenue and ads

    Connect Stripe, Shopify, your funnel builder or calendar, then Meta, Google or TikTok for hourly spend. Most connections take a click.

  4. 4

    Watch the first sale land

    The setup checklist ticks itself off as data arrives. Your next lead or sale shows up with its full journey and the ad that earned it.

Create your account
  • Flat monthly price, no revenue tax
  • No annual contract
  • Tracking starts the minute the snippet is live

One account

Everything else that comes with it

Tracking, attribution, calls, spend and revenue analytics share one data model, so each feature makes the others more accurate.

Multi-touch attribution

Seven models side by side, down to the ad.

First-party tracking

Your own subdomain and server-set cookies.

ROAS and profit

Hourly spend sync joined with real revenue.

Conversion APIs

Feed real sales back to nine ad platforms.

Customer journeys

Every visit, ad, order and call per person.

LTV and cohorts

Lifetime value by the channel that acquired them.

Funnels

Drop-offs and cost per step, by ad.

Revenue reconciliation

Actual vs tracked vs claimed, side by side.

Create your account and start tracking today.

Create your account

Frequently asked questions

Common questions about Call tracking, setup and pricing.

The fastest answer is your own data

Create an account, install the snippet and see how BrainyMetrics handles your real traffic.

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How many tracking numbers do I need?

About one per concurrent visitor for exact matching. If all numbers are in use, the one expiring soonest is reused and matching may be ambiguous, so grow the pool if that happens often.

Do repeat calls inflate results?

No. By default only the first call per person in a 30-day window counts; later calls still show on the Calls page and their value is added to the counted call.

How long does setup take?

The basics take minutes: paste the snippet, connect your checkout or funnel builder, and connect your ad accounts. The setup checklist in your dashboard ticks each step off as data arrives, so you always know what's left.

Do I need a developer?

Usually not. The snippet can go in through Google Tag Manager, WordPress or your funnel builder's tracking code settings, and most revenue sources connect with a click or a webhook URL you paste. The developer guide covers the JavaScript and server API if you do have a developer.

Does the price go up as I grow?

No. Plans are a flat monthly or yearly price. We never bill a percentage of revenue or ad spend, and you can switch, pause or cancel from the Billing page without a call.

Does tracking stop if I hit a plan limit?

No. Plans limit dashboard modules and things like integrations or workspaces; tracko.js, webhooks and syncs keep collecting data, so nothing is lost if you upgrade later.

Is it privacy friendly?

Yes. BrainyMetrics supports consent modes, works with your consent banner, respects Global Privacy Control and handles sensitive form fields strictly. Data is first-party: it belongs to your workspace, not an ad network.

Keep exploring

Features
Booked call attribution

Attribute booked sales calls and track them through qualified and closed.

Integrations
Twilio

Twilio call status callbacks matched to the visitor session.

Integrations
CallRail

CallRail post-call webhooks joined to web journeys.

Learn
What is dynamic number insertion?

How DNI connects phone calls to ads.

Find out which ads make your phone ring

Install one snippet, connect your checkout and ad accounts, and get attribution you can act on today. Flat pricing, no annual contract.

Get started See pricing