Everything you need to know which marketing makes money
Tracking, attribution, calls and revenue analytics in one place. Explore every feature.
- Flat monthly price, no revenue tax
- No annual contract
- Tracking starts the minute the snippet is live
Attribution
Multi-touch attribution
Credit every touchpoint in the journey and compare seven models side by side.
Learn moreAd tracking
Capture UTMs, click ids and ad ids on every visit and tie each ad to revenue.
Learn moreSelf-reported attribution
Collect "How did you hear about us?" answers and compare them with click attribution.
Learn moreView-through conversions
Show Meta's click and view conversions next to your own attribution, never mixed in.
Learn moreCustomer journey tracking
A full timeline per person: sessions, ads, pages, orders and calls with credit badges.
Learn moreUnattributed sales cleanup
Find sales and calls with no tracked click and attach them to the right lead.
Learn more"Why?" attribution explainer
Every visit behind a sale, labelled with what the model did with it.
Learn moreTracking
First-party tracking
Your own tracking subdomain, server-set cookies and neutral paths that blockers skip.
Learn moreServer-side conversions
Send real purchases and leads to nine ad platforms' conversion APIs, deduplicated.
Learn moreCross-domain tracking
One visitor across your site, funnels, checkout and embedded iframes.
Learn moreUTM builder & tagging check
Platform templates, a URL builder and automatic warnings for untagged ad clicks.
Learn moreLink tracking
Short links with UTMs for email, SMS, bios, podcasts and QR codes.
Learn moreE-commerce tracking
Orders from every source merged per order id, net of refunds, with line items.
Learn moreCustom event tracking
Record any event in one line or one HTML attribute, and mark it as a conversion.
Learn moreEngagement analytics
Engaged time, scroll depth, video progress and Core Web Vitals per session.
Learn moreBot filtering
Detect automation and score human behaviour per session.
Learn moreSeen enough? Try it on your own traffic.
Create your account, paste one snippet and watch your first attributed lead or sale arrive.
- Flat monthly price, no revenue tax
- No annual contract
- Tracking starts the minute the snippet is live
Leads & identity
Lead tracking
Automatic form capture and lead attribution, with new and repeat leads separated.
Learn moreHidden field tracking
Fill hidden CRM fields with UTMs, click ids, ad ids and first-touch values.
Learn moreCross-device identity
Join devices into one person with deterministic ids and optional fingerprinting.
Learn moreIdentity network
Opt-in cross-workspace matching by fingerprint, with confidence scores.
Learn moreCalls
Seen enough? Try it on your own traffic.
Create your account, paste one snippet and watch your first attributed lead or sale arrive.
- Flat monthly price, no revenue tax
- No annual contract
- Tracking starts the minute the snippet is live
Revenue analytics
ROAS & ad spend tracking
Hourly spend sync joined with attributed revenue for real ROAS, CPA and CPL.
Learn moreProfit tracking
Attributed revenue minus order hard costs and ad spend, per row.
Learn moreLifetime value by source
LTV per lead grouped by first-touch source, over any window.
Learn moreCohort analysis
Monthly or weekly opt-in cohorts with cumulative revenue per lead.
Learn moreSubscription analytics
MRR, churn and rebill revenue by first-touch channel.
Learn moreProduct revenue analytics
Per-product sales, refunds, profit and AOV, credited by channel.
Learn moreRevenue reconciliation
Actual vs tracked vs unattributed revenue, and each platform's over-claim.
Learn moreBusiness dashboards
KPIs and funnels per business model, compared with the previous period.
Learn moreFunnel analysis
Step-by-step funnels with drop-offs, timing and cost per step by ad.
Learn moreCustom reports & metrics
Your own reports, formula metrics and a drag-to-arrange dashboard.
Learn moreClickable numbers & audiences
Every count opens its people, with credit shares and a CSV export.
Learn morePlatform
Real-time analytics
A live event stream for launches, new ads and setup checks.
Learn moreAds Manager overlay
A Chrome extension that overlays your attribution on Meta Ads Manager and Google Ads.
Learn moreOutbound webhooks
Signed order, lead and call webhooks with full attribution in the payload.
Learn moreAttribution API
Record orders, leads, calls and spend from your server; read attribution back.
Learn moreConsent & privacy
Consent modes, CMP integration, GPC and strict handling of sensitive fields.
Learn moreData health & alerts
Checks every 15 minutes, alerts by email, and a self-ticking setup checklist.
Learn moreTeam & roles
Owner, admin, member and viewer roles across multiple workspaces.
Learn moreTry everything on this page with your own data
Create your account, paste one snippet and watch your first attributed lead or sale arrive.
- Flat monthly price, no revenue tax
- No annual contract
- Tracking starts the minute the snippet is live
Why BrainyMetrics
Marketing without guesswork
What changes when every lead, call and sale is tied back to the ad that started it.
Stop guessing which marketing pays.
Create your accountGetting started
Live on your site in four steps
No migration project and no agency retainer. Here is the whole path from sign-up to your first attributed sale.
- 1
Create your account
Sign up, name your workspace and pick the plan that fits. Your tracking snippet is waiting under Settings → Install.
- 2
Install tracko.js
Paste one snippet into your site's head, or add it with Google Tag Manager, WordPress or your funnel builder's tracking code box.
- 3
Connect revenue and ads
Connect Stripe, Shopify, your funnel builder or calendar, then Meta, Google or TikTok for hourly spend. Most connections take a click.
- 4
Watch the first sale land
The setup checklist ticks itself off as data arrives. Your next lead or sale shows up with its full journey and the ad that earned it.
- Flat monthly price, no revenue tax
- No annual contract
- Tracking starts the minute the snippet is live
Questions before you start
Setup, pricing and privacy, answered.
How long does setup take?
The basics take minutes: paste the snippet, connect your checkout or funnel builder, and connect your ad accounts. The setup checklist in your dashboard ticks each step off as data arrives, so you always know what's left.
Do I need a developer?
Usually not. The snippet can go in through Google Tag Manager, WordPress or your funnel builder's tracking code settings, and most revenue sources connect with a click or a webhook URL you paste. The developer guide covers the JavaScript and server API if you do have a developer.
Does the price go up as I grow?
No. Plans are a flat monthly or yearly price. We never bill a percentage of revenue or ad spend, and you can switch, pause or cancel from the Billing page without a call.
Does tracking stop if I hit a plan limit?
No. Plans limit dashboard modules and things like integrations or workspaces; tracko.js, webhooks and syncs keep collecting data, so nothing is lost if you upgrade later.
Is it privacy friendly?
Yes. BrainyMetrics supports consent modes, works with your consent banner, respects Global Privacy Control and handles sensitive form fields strictly. Data is first-party: it belongs to your workspace, not an ad network.
See which ads actually make you money
Install one snippet, connect your checkout, and get attribution you can act on today.