Scientific attribution for long sales cycles

100% of the credit goes to the first paid ad click within the scientific window (30 days by default). Without one, the last non-direct touch.

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Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

In call and high-ticket funnels the sale can come weeks after the first ad click, after a webinar, several emails and a sales call. Last-click models credit the email that reminded someone to book; first-click models may credit an organic visit from months ago.

The scientific model answers the question media buyers actually ask: which paid ad brought this person in? It gives 100% of the credit to the first paid ad click (paid search, paid social, display or native) within the scientific window. If there is none, it falls back to the last non-direct touch. The window is set separately from the lookback, so a short lookback with a 30-day scientific window shows both the ad that closed and the ad that started it.

The problem

What you miss without the scientific attribution view

In call and high-ticket funnels, the sale happens weeks after the first ad click, often after emails, retargeting and a sales call. Last-click models credit the reminder email; the ad that started it all gets nothing.

The scientific model credits the first paid ad click within the window, so you can see which paid campaigns start the journeys that end in big sales.

Credit the ad that started long, high-ticket sales

Create your account, install one snippet and see it on your own leads and sales.

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

Create your account

What you get with Scientific attribution

Built for ad buyers

Answers which paid ad started the journey.

Separate window

Set the scientific window independently of the lookback.

Sensible fallback

Uses last non-direct when no paid click exists.

Every model is computed for every conversion, ready on day one.

Start using Scientific attribution

How it works

1
Track every touchpoint
tracko.js records each session with its channel, source, campaign, ad set and ad.
2
Join them to a person
Visits on any device become one journey once the person identifies.
3
Apply the model
Credit is split across the journey's touchpoints inside your lookback window.
4
Switch any time
Pick another model on the report; credit for every model is already computed.

Start using Scientific attribution

Use cases

Scientific attribution in practice

Coaching and consulting

Credit the ad that brought the lead who closed on a call weeks later.

Booked call funnels

See which ads start the journeys that end in qualified calls.

Paid-first focus

Judge paid campaigns on what they start, not what email finishes.

Start using Scientific attribution

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

Why BrainyMetrics

Why marketers switch to BrainyMetrics for attribution

Every model is computed for every conversion, from data you own, so the debate moves from opinions to numbers.

Without BrainyMetrics

With BrainyMetrics

Meta, Google and TikTok each claim the same sale, so platform totals add up to more than your bank account.

Each sale is counted once, from your own checkout data, and reconciled against what each platform claims.

Analytics gives the last click all the credit, so the ads that start journeys look like they lose money.

Seven attribution models are computed for every conversion, so you can compare first click, last click and everything between.

Phone calls and booked calls are a black box. You know they happened, not which ad caused them.

Calls and bookings are matched to the visitor's session and the ad behind it, then tracked through qualified and closed.

Ad blockers, Safari and cross-domain checkouts quietly break your data.

A first-party tracking subdomain, server-set cookies and cross-domain linking keep journeys intact.

Spend lives in one tab, revenue in another, and ROAS is a spreadsheet you rebuild every Monday.

Spend syncs hourly and sits next to attributed revenue, so ROAS, CPA and profit are on every row, down to the ad.

Ad algorithms optimise on the few conversions their pixel happens to see.

Real purchases and leads are sent back to the ad platforms' conversion APIs, deduplicated against the pixel.

Stop guessing which marketing pays.

Start using Scientific attribution

Getting started

See this model on your own data in four steps

No migration project and no agency retainer. Here is the whole path from sign-up to your first attributed sale.

1
Create your account
Sign up, name your workspace and pick the plan that fits. Your tracking snippet is waiting under Settings → Install.
2
Install tracko.js
Paste one snippet into your site's head, or add it with Google Tag Manager, WordPress or your funnel builder's tracking code box.
3
Connect revenue and ads
Connect Stripe, Shopify, your funnel builder or calendar, then Meta, Google or TikTok for hourly spend. Most connections take a click.
4
Watch the first sale land
The setup checklist ticks itself off as data arrives. Your next lead or sale shows up with its full journey and the ad that earned it.

Create your account

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

One account

Everything else that comes with it

Tracking, attribution, calls, spend and revenue analytics share one data model, so each feature makes the others more accurate.

Multi-touch attribution

Seven models side by side, down to the ad.

First-party tracking

Your own subdomain and server-set cookies.

Call tracking

Dynamic numbers matched to the click behind each call.

ROAS and profit

Hourly spend sync joined with real revenue.

Conversion APIs

Feed real sales back to nine ad platforms.

Customer journeys

Every visit, ad, order and call per person.

LTV and cohorts

Lifetime value by the channel that acquired them.

Funnels

Drop-offs and cost per step, by ad.

Create your account and start tracking today.

Create your account

Frequently asked questions

Common questions about Scientific attribution, setup and pricing.

The fastest answer is your own data

Create an account, install the snippet and see how BrainyMetrics handles your real traffic.

Get started

What counts as a paid click?

Sessions classified as paid search, paid social, display or native, based on click ids, paid UTMs or ad ids.

Can I compare this model with others?

Yes. BrainyMetrics computes every model for every conversion, so you can switch models on any report instantly and compare them side by side.

Which conversions does it apply to?

New leads, orders (net of refunds), answered phone calls, booked calls that weren't cancelled, and any custom events you mark as conversions.

How long does setup take?

The basics take minutes: paste the snippet, connect your checkout or funnel builder, and connect your ad accounts. The setup checklist in your dashboard ticks each step off as data arrives, so you always know what's left.

Do I need a developer?

Usually not. The snippet can go in through Google Tag Manager, WordPress or your funnel builder's tracking code settings, and most revenue sources connect with a click or a webhook URL you paste. The developer guide covers the JavaScript and server API if you do have a developer.

Does the price go up as I grow?

No. Plans are a flat monthly or yearly price. We never bill a percentage of revenue or ad spend, and you can switch, pause or cancel from the Billing page without a call.

Does tracking stop if I hit a plan limit?

No. Plans limit dashboard modules and things like integrations or workspaces; tracko.js, webhooks and syncs keep collecting data, so nothing is lost if you upgrade later.

Is it privacy friendly?

Yes. BrainyMetrics supports consent modes, works with your consent banner, respects Global Privacy Control and handles sensitive form fields strictly. Data is first-party: it belongs to your workspace, not an ad network.