Revenue analytics
A 3x ROAS can lose money on low-margin products. Send your costs and see profit for every campaign and ad.
Revenue-based metrics hide margins. Two campaigns with the same ROAS can produce very different profit if one sells a high-margin course and the other a low-margin physical product.
Send a hard_cost with each order (cost of goods, fulfilment, fees) through the API or integrations. The dashboard shows profit as revenue minus hard costs minus ad spend, and the Attribution report credits each row with its share of hard costs under the selected model.
The problem
Revenue hides costs. A campaign selling low-margin products can post a great ROAS and still lose money once product costs, fees and ad spend come off.
If you only see revenue, you will keep scaling the ads that make your top line look good while your margin quietly disappears.
Create your account, install one snippet and see it on your own leads and sales.
Revenue minus credited hard costs minus spend, for every grouping.
Profit sits next to revenue, orders and ROAS with period comparisons.
The Products report shows profit per product and category.
Hard costs are credited with the same model as revenue.
See profit tracking working on your own data.
Start using Profit trackingUse cases
Rank ads by attributed profit and scale the ones that actually pay.
See whether a campaign sells your high-margin or low-margin products.
Know at a glance which rows are above or below zero after costs.
Why BrainyMetrics
What changes when every lead, call and sale is tied back to the ad that started it.
Stop guessing which marketing pays.
Start using Profit trackingGetting started
No migration project and no agency retainer. Here is the whole path from sign-up to your first attributed sale.
Sign up, name your workspace and pick the plan that fits. Your tracking snippet is waiting under Settings → Install.
Paste one snippet into your site's head, or add it with Google Tag Manager, WordPress or your funnel builder's tracking code box.
Connect Stripe, Shopify, your funnel builder or calendar, then Meta, Google or TikTok for hourly spend. Most connections take a click.
The setup checklist ticks itself off as data arrives. Your next lead or sale shows up with its full journey and the ad that earned it.
One account
Tracking, attribution, calls, spend and revenue analytics share one data model, so each feature makes the others more accurate.
Seven models side by side, down to the ad.
Your own subdomain and server-set cookies.
Dynamic numbers matched to the click behind each call.
Hourly spend sync joined with real revenue.
Feed real sales back to nine ad platforms.
Every visit, ad, order and call per person.
Lifetime value by the channel that acquired them.
Drop-offs and cost per step, by ad.
Create your account and start tracking today.
Create your accountCommon questions about Profit tracking, setup and pricing.
Create an account, install the snippet and see how BrainyMetrics handles your real traffic.
Get startedInclude hard_cost on orders sent through the API or the Zapier/Make webhook.
Yes. Profit subtracts synced or imported ad spend for the same row.
The basics take minutes: paste the snippet, connect your checkout or funnel builder, and connect your ad accounts. The setup checklist in your dashboard ticks each step off as data arrives, so you always know what's left.
Usually not. The snippet can go in through Google Tag Manager, WordPress or your funnel builder's tracking code settings, and most revenue sources connect with a click or a webhook URL you paste. The developer guide covers the JavaScript and server API if you do have a developer.
No. Plans are a flat monthly or yearly price. We never bill a percentage of revenue or ad spend, and you can switch, pause or cancel from the Billing page without a call.
No. Plans limit dashboard modules and things like integrations or workspaces; tracko.js, webhooks and syncs keep collecting data, so nothing is lost if you upgrade later.
Yes. BrainyMetrics supports consent modes, works with your consent banner, respects Global Privacy Control and handles sensitive form fields strictly. Data is first-party: it belongs to your workspace, not an ad network.
Hourly spend sync joined with attributed revenue for real ROAS, CPA and CPL.
Per-product sales, refunds, profit and AOV, credited by channel.
New-customer revenue, profit and LTV by ad for online stores.
LTV per lead grouped by first-touch source, over any window.
Monthly or weekly opt-in cohorts with cumulative revenue per lead.
MRR, churn and rebill revenue by first-touch channel.
Install one snippet, connect your checkout and ad accounts, and get attribution you can act on today. Flat pricing, no annual contract.