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Attribution for e-commerce brands that scale on paid ads

See which ads bring new customers, which bring repeat buyers, and which only look good in the platform's dashboard.

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  • Flat monthly price, no revenue tax
  • No annual contract
  • Tracking starts the minute the snippet is live

DTC brands live and die by paid social and search. Platform dashboards overlap, over-claim and can't see refunds, margins or repeat purchases. You need one source of truth that counts each order once.

BrainyMetrics connects to Shopify, WooCommerce, Stripe or PayPal for exact orders and refunds, tracks every visit with first-party cookies, and attributes revenue to the campaign, ad set and ad. Separate new-customer revenue from returning buyers, add hard costs to see profit, and send real purchases back to Meta, Google and TikTok so their algorithms optimise on sales that actually happened.

The problem

Why attribution is hard for e-commerce brands

Online stores live and die by ad efficiency, yet most run on numbers reported by the ad platforms themselves. Meta, Google and TikTok each claim the same orders, retargeting takes credit for buyers who were already coming back, and blended ROAS hides which campaigns actually grow the business.

The cost shows up in the P&L: budgets scaled on inflated ROAS, prospecting cut because it looks weak on last click, and repeat-purchase revenue credited to whichever ad happened to be last. Without new-customer revenue, profit and LTV by ad, you're optimising for the platforms' reports, not your margin.

Scale the ads that bring profitable new customers

Create your account, install one snippet and see it on your own leads and sales.

  • Flat monthly price, no revenue tax
  • No annual contract
  • Tracking starts the minute the snippet is live
Create your account

What you get with E-commerce brands

Cost per new customer

First orders are flagged, so acquisition cost isn't diluted by repeat buyers.

Profit, not just ROAS

Subtract hard costs and spend for profit per ad.

Products by channel

See which ads sell which products.

LTV by first touch

Judge acquisition channels by what customers spend over time.

Conversions APIs

Send real orders to nine ad platforms server-side.

Post-purchase surveys

Compare "How did you hear about us?" answers with clicks.

All of this is built in, ready on day one.

Start using E-commerce brands

How it works

  1. 1

    Install on your store

    Theme snippet plus the checkout custom pixel on Shopify.

  2. 2

    Connect orders

    Shopify, WooCommerce, Stripe or PayPal webhooks.

  3. 3

    Sync spend

    Meta, Google and TikTok hourly.

  4. 4

    Scale what's profitable

    Sort ads by profit or cost per new customer.

Start using E-commerce brands

Use cases

E-commerce brands in practice

New-customer acquisition

See cost per new customer and new-customer revenue by campaign, separate from repeat buyers.

Profit, not just revenue

Subtract product costs and ad spend per row to find the ads that actually make money.

LTV-aware bidding

Use LTV by first-touch channel to set CPA targets that reflect what customers are really worth.

Start using E-commerce brands
  • Flat monthly price, no revenue tax
  • No annual contract
  • Tracking starts the minute the snippet is live

Why BrainyMetrics

Before and after BrainyMetrics

The day-to-day difference for teams who stop guessing which marketing pays.

Meta, Google and TikTok each claim the same sale, so platform totals add up to more than your bank account.
Each sale is counted once, from your own checkout data, and reconciled against what each platform claims.
Analytics gives the last click all the credit, so the ads that start journeys look like they lose money.
Seven attribution models are computed for every conversion, so you can compare first click, last click and everything between.
Phone calls and booked calls are a black box. You know they happened, not which ad caused them.
Calls and bookings are matched to the visitor's session and the ad behind it, then tracked through qualified and closed.
Ad blockers, Safari and cross-domain checkouts quietly break your data.
A first-party tracking subdomain, server-set cookies and cross-domain linking keep journeys intact.
Spend lives in one tab, revenue in another, and ROAS is a spreadsheet you rebuild every Monday.
Spend syncs hourly and sits next to attributed revenue, so ROAS, CPA and profit are on every row, down to the ad.
Ad algorithms optimise on the few conversions their pixel happens to see.
Real purchases and leads are sent back to the ad platforms' conversion APIs, deduplicated against the pixel.

Stop guessing which marketing pays.

Start using E-commerce brands

Getting started

Set up for your business model in four steps

No migration project and no agency retainer. Here is the whole path from sign-up to your first attributed sale.

  1. 1

    Create your account

    Sign up, name your workspace and pick the plan that fits. Your tracking snippet is waiting under Settings → Install.

  2. 2

    Install tracko.js

    Paste one snippet into your site's head, or add it with Google Tag Manager, WordPress or your funnel builder's tracking code box.

  3. 3

    Connect revenue and ads

    Connect Stripe, Shopify, your funnel builder or calendar, then Meta, Google or TikTok for hourly spend. Most connections take a click.

  4. 4

    Watch the first sale land

    The setup checklist ticks itself off as data arrives. Your next lead or sale shows up with its full journey and the ad that earned it.

Create your account
  • Flat monthly price, no revenue tax
  • No annual contract
  • Tracking starts the minute the snippet is live

One account

Everything else that comes with it

Tracking, attribution, calls, spend and revenue analytics share one data model, so each feature makes the others more accurate.

Multi-touch attribution

Seven models side by side, down to the ad.

First-party tracking

Your own subdomain and server-set cookies.

Call tracking

Dynamic numbers matched to the click behind each call.

ROAS and profit

Hourly spend sync joined with real revenue.

Conversion APIs

Feed real sales back to nine ad platforms.

Customer journeys

Every visit, ad, order and call per person.

LTV and cohorts

Lifetime value by the channel that acquired them.

Funnels

Drop-offs and cost per step, by ad.

Create your account and start tracking today.

Create your account

Frequently asked questions

Common questions about E-commerce brands, setup and pricing.

The fastest answer is your own data

Create an account, install the snippet and see how BrainyMetrics handles your real traffic.

Get started
Does it work with Shopify checkout?

Yes. A custom pixel covers Checkout Extensibility and the cart token ties each order to the visitor.

Can I see repeat purchases by acquisition channel?

Yes. The Lifetime value and Cohorts reports group customers by the touchpoint that first brought them in.

How long does setup take?

The basics take minutes: paste the snippet, connect your checkout or funnel builder, and connect your ad accounts. The setup checklist in your dashboard ticks each step off as data arrives, so you always know what's left.

Do I need a developer?

Usually not. The snippet can go in through Google Tag Manager, WordPress or your funnel builder's tracking code settings, and most revenue sources connect with a click or a webhook URL you paste. The developer guide covers the JavaScript and server API if you do have a developer.

Does the price go up as I grow?

No. Plans are a flat monthly or yearly price. We never bill a percentage of revenue or ad spend, and you can switch, pause or cancel from the Billing page without a call.

Does tracking stop if I hit a plan limit?

No. Plans limit dashboard modules and things like integrations or workspaces; tracko.js, webhooks and syncs keep collecting data, so nothing is lost if you upgrade later.

Is it privacy friendly?

Yes. BrainyMetrics supports consent modes, works with your consent banner, respects Global Privacy Control and handles sensitive form fields strictly. Data is first-party: it belongs to your workspace, not an ad network.

Keep exploring

Integrations
Shopify

Orders and refunds via webhooks, checkout tracked with a custom pixel.

Features
Profit tracking

Attributed revenue minus order hard costs and ad spend, per row.

Features
Lifetime value by source

LTV per lead grouped by first-touch source, over any window.

Features
Server-side conversions

Send real purchases and leads to nine ad platforms' conversion APIs, deduplicated.

Solutions
Course creators

Funnel attribution for opt-ins, bumps, upsells and payment plans.

Solutions
High-ticket & coaching

Booked, qualified and closed calls credited to the ad that started it.

Scale the ads that bring profitable new customers

Install one snippet, connect your checkout and ad accounts, and get attribution you can act on today. Flat pricing, no annual contract.

Get started See pricing