Attribution for high-ticket offers sold on calls

See which ads book calls that show, qualify and close, even when the deal happens weeks after the first click.

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

In a call funnel, the ad's job is to start a conversation that ends in a sale weeks later. Platforms optimise for bookings, but bookings aren't revenue, and the most-booked ad is often not the most-closed.

BrainyMetrics records bookings from Calendly, Acuity, OnceHub or GoHighLevel, lets your team mark each call showed, qualified, closed or lost with a deal value, and credits it all back to the ad. The scientific model gives credit to the first paid ad click within a window you set, so the ad that started the journey gets the deal, not the reminder email that preceded the booking.

The problem

Why attribution is hard for high-ticket & coaching

High-ticket sales close on a call, often weeks after the first ad click. Ad platforms see the click and maybe the booking; they never see the closed deal. So the algorithm optimises for bookings, and your calendar fills with people who will never buy.

Without booked, qualified and closed outcomes tied back to each ad, you can't tell a campaign that fills the calendar from one that fills the bank account.

Credit the ads that bring buyers to your sales calls

Create your account, install one snippet and see it on your own leads and sales.

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

Create your account

What you get with High-ticket & coaching

Cost per qualified call

Optimise for calls that matter, not bookings.

Scientific model

Credit the paid ad that started the journey.

Outcomes and deal values

Closed deals carry their value into revenue.

Lead ads included

Instant-form leads are credited through to the close.

All of this is built in, ready on day one.

Start using High-ticket & coaching

Use cases

High-ticket & coaching in practice

Cost per closed deal

Follow each lead from ad to booked, showed, qualified and closed.

Scientific model

Credit the first paid click that started a long sales cycle.

Feed the algorithm

Send closed deals back to ad platforms as conversions.

Start using High-ticket & coaching

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

Why BrainyMetrics

Before and after BrainyMetrics

The day-to-day difference for teams who stop guessing which marketing pays.

Without BrainyMetrics

With BrainyMetrics

Meta, Google and TikTok each claim the same sale, so platform totals add up to more than your bank account.

Each sale is counted once, from your own checkout data, and reconciled against what each platform claims.

Analytics gives the last click all the credit, so the ads that start journeys look like they lose money.

Seven attribution models are computed for every conversion, so you can compare first click, last click and everything between.

Phone calls and booked calls are a black box. You know they happened, not which ad caused them.

Calls and bookings are matched to the visitor's session and the ad behind it, then tracked through qualified and closed.

Ad blockers, Safari and cross-domain checkouts quietly break your data.

A first-party tracking subdomain, server-set cookies and cross-domain linking keep journeys intact.

Spend lives in one tab, revenue in another, and ROAS is a spreadsheet you rebuild every Monday.

Spend syncs hourly and sits next to attributed revenue, so ROAS, CPA and profit are on every row, down to the ad.

Ad algorithms optimise on the few conversions their pixel happens to see.

Real purchases and leads are sent back to the ad platforms' conversion APIs, deduplicated against the pixel.

Stop guessing which marketing pays.

Start using High-ticket & coaching

Getting started

Set up for your business model in four steps

No migration project and no agency retainer. Here is the whole path from sign-up to your first attributed sale.

1
Create your account
Sign up, name your workspace and pick the plan that fits. Your tracking snippet is waiting under Settings → Install.
2
Install tracko.js
Paste one snippet into your site's head, or add it with Google Tag Manager, WordPress or your funnel builder's tracking code box.
3
Connect revenue and ads
Connect Stripe, Shopify, your funnel builder or calendar, then Meta, Google or TikTok for hourly spend. Most connections take a click.
4
Watch the first sale land
The setup checklist ticks itself off as data arrives. Your next lead or sale shows up with its full journey and the ad that earned it.

Create your account

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

One account

Everything else that comes with it

Tracking, attribution, calls, spend and revenue analytics share one data model, so each feature makes the others more accurate.

Multi-touch attribution

Seven models side by side, down to the ad.

First-party tracking

Your own subdomain and server-set cookies.

Call tracking

Dynamic numbers matched to the click behind each call.

ROAS and profit

Hourly spend sync joined with real revenue.

Conversion APIs

Feed real sales back to nine ad platforms.

Customer journeys

Every visit, ad, order and call per person.

LTV and cohorts

Lifetime value by the channel that acquired them.

Funnels

Drop-offs and cost per step, by ad.

Create your account and start tracking today.

Create your account

Frequently asked questions

Common questions about High-ticket & coaching, setup and pricing.

The fastest answer is your own data

Create an account, install the snippet and see how BrainyMetrics handles your real traffic.

Get started

Do reschedules count as extra calls?

No. One call per person per window (30 days by default) counts; later calls show on the Calls page and add their value to the counted call.

How long does setup take?

The basics take minutes: paste the snippet, connect your checkout or funnel builder, and connect your ad accounts. The setup checklist in your dashboard ticks each step off as data arrives, so you always know what's left.

Do I need a developer?

Usually not. The snippet can go in through Google Tag Manager, WordPress or your funnel builder's tracking code settings, and most revenue sources connect with a click or a webhook URL you paste. The developer guide covers the JavaScript and server API if you do have a developer.

Does the price go up as I grow?

No. Plans are a flat monthly or yearly price. We never bill a percentage of revenue or ad spend, and you can switch, pause or cancel from the Billing page without a call.

Does tracking stop if I hit a plan limit?

No. Plans limit dashboard modules and things like integrations or workspaces; tracko.js, webhooks and syncs keep collecting data, so nothing is lost if you upgrade later.

Is it privacy friendly?

Yes. BrainyMetrics supports consent modes, works with your consent banner, respects Global Privacy Control and handles sensitive form fields strictly. Data is first-party: it belongs to your workspace, not an ad network.