Payments & stores

WooCommerce attribution with signed webhooks

Paid orders, line items, coupons and refunds from WooCommerce, merged with the browser copy so each sale is pinned to the click.

Get started More integrations

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

WooCommerce stores often already push GA4 purchase events to the dataLayer. BrainyMetrics reads those in the browser for the visitor, and receives WooCommerce webhooks for the authoritative order.

Orders with status processing or completed become sales, with line items, tax, shipping, discount, coupon and billing details. Refunded and cancelled orders are marked fully refunded, and partial refunds are read from the order. The order id is the WooCommerce order number, which is also the transaction_id most GA4 plugins push, so the browser and webhook copies merge into one order.

The problem

What you miss while WooCommerce isn't connected

WordPress stores often run several tracking plugins that disagree. Orders get counted twice, or not at all when a payment gateway redirects off-site.

Signed webhooks give you one reliable record per order, merged with what the browser saw.

Attribute every WooCommerce order without plugins fighting

Create your account, install one snippet and see it on your own leads and sales.

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

Create your account

What you get with WooCommerce

Merges with GA4 events

Same order id in the dataLayer and the webhook: one order.

Partial refunds

Read from the order's refunds.

Signed webhooks

X-WC-Webhook-Signature is verified on every request.

Exact matching

A tracko_vid order meta field ties the order to the browser.

Connect WooCommerce and see it on your own data.

Start using WooCommerce

How it works

1
Add the integration
Choose a secret and copy the webhook URL.
2
Order created webhook
WooCommerce → Settings → Advanced → Webhooks, API version WP REST API v3.
3
Order updated webhook
Add a second webhook for order updates and refunds.
4
Install tracko.js
Add the snippet to your theme header.

Start using WooCommerce

Use cases

WooCommerce in practice

One order, one record

Webhook orders merge with dataLayer purchases instead of doubling up.

Off-site gateways

Orders paid through redirects are still matched to the visitor.

Product-level attribution

See which channels sell which products.

Start using WooCommerce

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

Why BrainyMetrics

Your tools already have the data. BrainyMetrics connects it.

Checkout, calendar, phone and ad platforms stop being separate islands once they share one journey per customer.

Without BrainyMetrics

With BrainyMetrics

Meta, Google and TikTok each claim the same sale, so platform totals add up to more than your bank account.

Each sale is counted once, from your own checkout data, and reconciled against what each platform claims.

Analytics gives the last click all the credit, so the ads that start journeys look like they lose money.

Seven attribution models are computed for every conversion, so you can compare first click, last click and everything between.

Phone calls and booked calls are a black box. You know they happened, not which ad caused them.

Calls and bookings are matched to the visitor's session and the ad behind it, then tracked through qualified and closed.

Ad blockers, Safari and cross-domain checkouts quietly break your data.

A first-party tracking subdomain, server-set cookies and cross-domain linking keep journeys intact.

Spend lives in one tab, revenue in another, and ROAS is a spreadsheet you rebuild every Monday.

Spend syncs hourly and sits next to attributed revenue, so ROAS, CPA and profit are on every row, down to the ad.

Ad algorithms optimise on the few conversions their pixel happens to see.

Real purchases and leads are sent back to the ad platforms' conversion APIs, deduplicated against the pixel.

Stop guessing which marketing pays.

Start using WooCommerce

Getting started

Connected and attributing in four steps

No migration project and no agency retainer. Here is the whole path from sign-up to your first attributed sale.

1
Create your account
Sign up, name your workspace and pick the plan that fits. Your tracking snippet is waiting under Settings → Install.
2
Install tracko.js
Paste one snippet into your site's head, or add it with Google Tag Manager, WordPress or your funnel builder's tracking code box.
3
Connect revenue and ads
Connect Stripe, Shopify, your funnel builder or calendar, then Meta, Google or TikTok for hourly spend. Most connections take a click.
4
Watch the first sale land
The setup checklist ticks itself off as data arrives. Your next lead or sale shows up with its full journey and the ad that earned it.

Create your account

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

One account

Everything else that comes with it

Tracking, attribution, calls, spend and revenue analytics share one data model, so each feature makes the others more accurate.

Multi-touch attribution

Seven models side by side, down to the ad.

First-party tracking

Your own subdomain and server-set cookies.

Call tracking

Dynamic numbers matched to the click behind each call.

ROAS and profit

Hourly spend sync joined with real revenue.

Conversion APIs

Feed real sales back to nine ad platforms.

Customer journeys

Every visit, ad, order and call per person.

LTV and cohorts

Lifetime value by the channel that acquired them.

Funnels

Drop-offs and cost per step, by ad.

Create your account and start tracking today.

Create your account

Frequently asked questions

Common questions about WooCommerce, setup and pricing.

The fastest answer is your own data

Create an account, install the snippet and see how BrainyMetrics handles your real traffic.

Get started

Is the connection secure?

Secrets are encrypted at rest, and requests are signature-verified wherever the provider signs them. Editing credentials never changes your webhook URL.

How long does setup take?

The basics take minutes: paste the snippet, connect your checkout or funnel builder, and connect your ad accounts. The setup checklist in your dashboard ticks each step off as data arrives, so you always know what's left.

Do I need a developer?

Usually not. The snippet can go in through Google Tag Manager, WordPress or your funnel builder's tracking code settings, and most revenue sources connect with a click or a webhook URL you paste. The developer guide covers the JavaScript and server API if you do have a developer.

Does the price go up as I grow?

No. Plans are a flat monthly or yearly price. We never bill a percentage of revenue or ad spend, and you can switch, pause or cancel from the Billing page without a call.

Does tracking stop if I hit a plan limit?

No. Plans limit dashboard modules and things like integrations or workspaces; tracko.js, webhooks and syncs keep collecting data, so nothing is lost if you upgrade later.

Is it privacy friendly?

Yes. BrainyMetrics supports consent modes, works with your consent banner, respects Global Privacy Control and handles sensitive form fields strictly. Data is first-party: it belongs to your workspace, not an ad network.