Leads & identity

Recognise more visitors with the opt-in identity network

Workspaces that opt in share identities, so an anonymous visitor seen with a known fingerprint elsewhere is recognised here, with a confidence score.

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Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

Most visitors never fill a form on their first visit. If they've identified themselves on another site in the network, the identity network can recognise them, so their early visits join the right person.

When a contributing workspace identifies someone (form, order, call or identify()), their email, phone, name, company and address are stored with the device fingerprints of their browsers. Workspaces that receive matches then get fingerprint matches (live, and retroactively for visitors seen earlier) and enrichment of missing fields for people they already know by email or phone.

The problem

What it costs to go without identity network

Even with first-party tracking, many visitors are anonymous until they buy. Journeys stay short, and ads that started them lose credit.

An opt-in identity network increases matches while showing a confidence score, so you decide how much to trust each link.

Recognise more returning buyers, with consent

Create your account, install one snippet and see it on your own leads and sales.

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

Create your account

What you get with Identity network

Fingerprint matches

Anonymous visitors identified, live and retroactively.

Enrichment

Known people get the fields they're missing, such as phone and name.

Confidence scores

50% for fingerprint plus network, 35% fingerprint only, 20% weak fingerprint, 60% enrichment by default.

Labelled third party

Network values carry a badge until your own site confirms them.

Owner-controlled

Separate switches to contribute and to receive, off by default.

See identity network working on your own data.

Start using Identity network

How it works

1
Owner opts in
Settings → Privacy: contribute, receive, or both.
2
Visitors are matched
By fingerprint and network, with a confidence score.
3
Journeys fill in
Matched devices' sessions join the person for attribution.
4
Your site confirms
When the visitor identifies here, the third-party flag clears.

Start using Identity network

Use cases

Identity network in practice

Longer journeys

Connect more anonymous visits to known people.

Confidence you can see

Every network match carries a confidence score.

Opt-in only

Workspaces choose whether to take part.

Start using Identity network

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

Hard limits

The network is built to add signal without corrupting your own data.

Never merges two people and never replaces a link your own site made
Overridden as soon as your visitor identifies with a different email
Never counts as an opt-in: no lead conversion, lead webhook or conversion-API event
Confidence is divided when one fingerprint was seen with several people
Only first-party data is shared onward
Browsers sending Global Privacy Control or Do Not Track are never shared or matched
Turning contributing off removes everything the workspace shared, straight away

Before you switch it on

Sharing personal data between unrelated businesses needs a legal basis and disclosure, such as CCPA "sale/share" notices and GDPR consent. Settle that for your business before enabling it.

Ready to put identity network to work?

Recognise more returning buyers, with consent. Create your account and start tracking today.

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

Start using Identity network

Why BrainyMetrics

Marketing without guesswork

What changes when every lead, call and sale is tied back to the ad that started it.

Without BrainyMetrics

With BrainyMetrics

Meta, Google and TikTok each claim the same sale, so platform totals add up to more than your bank account.

Each sale is counted once, from your own checkout data, and reconciled against what each platform claims.

Analytics gives the last click all the credit, so the ads that start journeys look like they lose money.

Seven attribution models are computed for every conversion, so you can compare first click, last click and everything between.

Phone calls and booked calls are a black box. You know they happened, not which ad caused them.

Calls and bookings are matched to the visitor's session and the ad behind it, then tracked through qualified and closed.

Ad blockers, Safari and cross-domain checkouts quietly break your data.

A first-party tracking subdomain, server-set cookies and cross-domain linking keep journeys intact.

Spend lives in one tab, revenue in another, and ROAS is a spreadsheet you rebuild every Monday.

Spend syncs hourly and sits next to attributed revenue, so ROAS, CPA and profit are on every row, down to the ad.

Ad algorithms optimise on the few conversions their pixel happens to see.

Real purchases and leads are sent back to the ad platforms' conversion APIs, deduplicated against the pixel.

Stop guessing which marketing pays.

Start using Identity network

Getting started

Live on your site in four steps

No migration project and no agency retainer. Here is the whole path from sign-up to your first attributed sale.

1
Create your account
Sign up, name your workspace and pick the plan that fits. Your tracking snippet is waiting under Settings → Install.
2
Install tracko.js
Paste one snippet into your site's head, or add it with Google Tag Manager, WordPress or your funnel builder's tracking code box.
3
Connect revenue and ads
Connect Stripe, Shopify, your funnel builder or calendar, then Meta, Google or TikTok for hourly spend. Most connections take a click.
4
Watch the first sale land
The setup checklist ticks itself off as data arrives. Your next lead or sale shows up with its full journey and the ad that earned it.

Create your account

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

One account

Everything else that comes with it

Tracking, attribution, calls, spend and revenue analytics share one data model, so each feature makes the others more accurate.

Multi-touch attribution

Seven models side by side, down to the ad.

First-party tracking

Your own subdomain and server-set cookies.

Call tracking

Dynamic numbers matched to the click behind each call.

ROAS and profit

Hourly spend sync joined with real revenue.

Conversion APIs

Feed real sales back to nine ad platforms.

Customer journeys

Every visit, ad, order and call per person.

LTV and cohorts

Lifetime value by the channel that acquired them.

Funnels

Drop-offs and cost per step, by ad.

Create your account and start tracking today.

Create your account

Frequently asked questions

Common questions about Identity network, setup and pricing.

The fastest answer is your own data

Create an account, install the snippet and see how BrainyMetrics handles your real traffic.

Get started

Is it on by default?

No. A workspace neither contributes nor receives until its owner switches it on under Settings → Privacy.

Can a network match merge two of my customers?

No. Network data never merges people, and any email or phone your own visitor gives overrides it.

How do I spot network data?

People with network values show a Third-party data notice and 3rd party badges, and the People list can filter third-party matches.

How long does setup take?

The basics take minutes: paste the snippet, connect your checkout or funnel builder, and connect your ad accounts. The setup checklist in your dashboard ticks each step off as data arrives, so you always know what's left.

Do I need a developer?

Usually not. The snippet can go in through Google Tag Manager, WordPress or your funnel builder's tracking code settings, and most revenue sources connect with a click or a webhook URL you paste. The developer guide covers the JavaScript and server API if you do have a developer.

Does the price go up as I grow?

No. Plans are a flat monthly or yearly price. We never bill a percentage of revenue or ad spend, and you can switch, pause or cancel from the Billing page without a call.

Does tracking stop if I hit a plan limit?

No. Plans limit dashboard modules and things like integrations or workspaces; tracko.js, webhooks and syncs keep collecting data, so nothing is lost if you upgrade later.

Is it privacy friendly?

Yes. BrainyMetrics supports consent modes, works with your consent banner, respects Global Privacy Control and handles sensitive form fields strictly. Data is first-party: it belongs to your workspace, not an ad network.