Instant forms are convenient for prospects and invisible to website tracking. BrainyMetrics imports each lead from Meta with the campaign, ad set and ad it came from, as a person and a paid social session, so the lead, and the calls and sales that follow, are credited to that ad in every model.
Connect with Facebook and pick the Page; instant delivery is set up when available, otherwise new leads are polled every 15 minutes. Later sales and booked calls match the lead by email or phone.