BBrainyMetrics

Ad platforms

Facebook Lead Ads attribution, through to the sale

People who fill in an instant form never visit your site. BrainyMetrics imports them with their ad, so later calls and sales are credited correctly.

  • Flat monthly price, no revenue tax
  • No annual contract
  • Tracking starts the minute the snippet is live

Instant forms are convenient for prospects and invisible to website tracking. BrainyMetrics imports each lead from Meta with the campaign, ad set and ad it came from, as a person and a paid social session, so the lead, and the calls and sales that follow, are credited to that ad in every model.

Connect with Facebook and pick the Page; instant delivery is set up when available, otherwise new leads are polled every 15 minutes. Later sales and booked calls match the lead by email or phone.

The problem

What you miss while Meta Lead Ads isn't connected

Instant-form leads never visit your site, so most attribution tools never see them. When they buy weeks later, the sale shows up with no source.

Importing them with their ad means later sales are credited properly.

Credit Meta instant-form leads when they buy later

Create your account, install one snippet and see it on your own leads and sales.

  • Flat monthly price, no revenue tax
  • No annual contract
  • Tracking starts the minute the snippet is live
Create your account

What you get with Meta Lead Ads

Ad-level credit

Leads carry their campaign, ad set and ad ids and names.

Instant or polled

Real-time webhooks when available, otherwise every 15 minutes.

No double counting

Each lead is imported once, however it arrives.

Repeat leads

Existing leads who submit again count as repeat leads.

Connect Meta Lead Ads and see it on your own data.

Start using Meta Lead Ads

How it works

  1. 1

    Connect with Facebook

    Pick the Page you run lead ads from.

  2. 2

    Backfill

    Import older leads if you need history.

  3. 3

    Use the same email field

    In booking and checkout pages so later conversions connect.

Use cases

Meta Lead Ads in practice

Lead import

Instant-form leads arrive with their ad.

Later sales credited

When a lead buys, the original ad gets credit.

Lead quality by ad

Compare which lead ads produce buyers.

Start using Meta Lead Ads
  • Flat monthly price, no revenue tax
  • No annual contract
  • Tracking starts the minute the snippet is live

Why BrainyMetrics

Your tools already have the data. BrainyMetrics connects it.

Checkout, calendar, phone and ad platforms stop being separate islands once they share one journey per customer.

Meta, Google and TikTok each claim the same sale, so platform totals add up to more than your bank account.
Each sale is counted once, from your own checkout data, and reconciled against what each platform claims.
Analytics gives the last click all the credit, so the ads that start journeys look like they lose money.
Seven attribution models are computed for every conversion, so you can compare first click, last click and everything between.
Phone calls and booked calls are a black box. You know they happened, not which ad caused them.
Calls and bookings are matched to the visitor's session and the ad behind it, then tracked through qualified and closed.
Ad blockers, Safari and cross-domain checkouts quietly break your data.
A first-party tracking subdomain, server-set cookies and cross-domain linking keep journeys intact.
Spend lives in one tab, revenue in another, and ROAS is a spreadsheet you rebuild every Monday.
Spend syncs hourly and sits next to attributed revenue, so ROAS, CPA and profit are on every row, down to the ad.
Ad algorithms optimise on the few conversions their pixel happens to see.
Real purchases and leads are sent back to the ad platforms' conversion APIs, deduplicated against the pixel.

Stop guessing which marketing pays.

Start using Meta Lead Ads

Getting started

Connected and attributing in four steps

No migration project and no agency retainer. Here is the whole path from sign-up to your first attributed sale.

  1. 1

    Create your account

    Sign up, name your workspace and pick the plan that fits. Your tracking snippet is waiting under Settings → Install.

  2. 2

    Install tracko.js

    Paste one snippet into your site's head, or add it with Google Tag Manager, WordPress or your funnel builder's tracking code box.

  3. 3

    Connect revenue and ads

    Connect Stripe, Shopify, your funnel builder or calendar, then Meta, Google or TikTok for hourly spend. Most connections take a click.

  4. 4

    Watch the first sale land

    The setup checklist ticks itself off as data arrives. Your next lead or sale shows up with its full journey and the ad that earned it.

Create your account
  • Flat monthly price, no revenue tax
  • No annual contract
  • Tracking starts the minute the snippet is live

Frequently asked questions

Common questions about Meta Lead Ads, setup and pricing.

The fastest answer is your own data

Create an account, install the snippet and see how BrainyMetrics handles your real traffic.

Get started
Is the connection secure?

Secrets are encrypted at rest, and requests are signature-verified wherever the provider signs them. Editing credentials never changes your webhook URL.

How long does setup take?

The basics take minutes: paste the snippet, connect your checkout or funnel builder, and connect your ad accounts. The setup checklist in your dashboard ticks each step off as data arrives, so you always know what's left.

Do I need a developer?

Usually not. The snippet can go in through Google Tag Manager, WordPress or your funnel builder's tracking code settings, and most revenue sources connect with a click or a webhook URL you paste. The developer guide covers the JavaScript and server API if you do have a developer.

Does the price go up as I grow?

No. Plans are a flat monthly or yearly price. We never bill a percentage of revenue or ad spend, and you can switch, pause or cancel from the Billing page without a call.

Does tracking stop if I hit a plan limit?

No. Plans limit dashboard modules and things like integrations or workspaces; tracko.js, webhooks and syncs keep collecting data, so nothing is lost if you upgrade later.

Is it privacy friendly?

Yes. BrainyMetrics supports consent modes, works with your consent banner, respects Global Privacy Control and handles sensitive form fields strictly. Data is first-party: it belongs to your workspace, not an ad network.

Keep exploring

Credit Meta instant-form leads when they buy later

Install one snippet, connect your checkout and ad accounts, and get attribution you can act on today. Flat pricing, no annual contract.