Funnels & courses
Purchases, refunds and new contacts from each ClickFunnels 1.0 funnel, tied to the ads that drove them.
Many proven funnels still run on ClickFunnels Classic. BrainyMetrics receives each funnel's purchase webhooks: every purchase becomes a sale with its products, and a destroyed or refunded purchase is marked refunded. Add contact_created and new contacts become leads.
Install tracko.js in each funnel's head tracking code and buyers are matched to the click that brought them in.
The problem
Classic funnels still drive serious revenue, but their data rarely makes it into modern attribution. Purchases and contacts sit in ClickFunnels without the ad that produced them.
Funnel webhooks bring them into the same reports as the rest of your business.
Create your account, install one snippet and see it on your own leads and sales.
purchase_created, purchase_updated and purchase_destroyed.
Each sale carries its products for product reports.
Opt-ins count even without a purchase.
Connect ClickFunnels Classic and see it on your own data.
Start using ClickFunnels ClassicEach funnel → Settings → Head Tracking Code.
Copy the webhook URL.
Manage your funnel webhooks → New webhook, version 1.
Use cases
Keep attributing funnels you haven't migrated yet.
Both opt-ins and sales are recorded with their source.
Classic and 2.0 funnels side by side.
Why BrainyMetrics
Checkout, calendar, phone and ad platforms stop being separate islands once they share one journey per customer.
Stop guessing which marketing pays.
Start using ClickFunnels ClassicGetting started
No migration project and no agency retainer. Here is the whole path from sign-up to your first attributed sale.
Sign up, name your workspace and pick the plan that fits. Your tracking snippet is waiting under Settings → Install.
Paste one snippet into your site's head, or add it with Google Tag Manager, WordPress or your funnel builder's tracking code box.
Connect Stripe, Shopify, your funnel builder or calendar, then Meta, Google or TikTok for hourly spend. Most connections take a click.
The setup checklist ticks itself off as data arrives. Your next lead or sale shows up with its full journey and the ad that earned it.
One account
Tracking, attribution, calls, spend and revenue analytics share one data model, so each feature makes the others more accurate.
Seven models side by side, down to the ad.
Your own subdomain and server-set cookies.
Dynamic numbers matched to the click behind each call.
Hourly spend sync joined with real revenue.
Feed real sales back to nine ad platforms.
Every visit, ad, order and call per person.
Lifetime value by the channel that acquired them.
Drop-offs and cost per step, by ad.
Create your account and start tracking today.
Create your accountCommon questions about ClickFunnels Classic, setup and pricing.
Create an account, install the snippet and see how BrainyMetrics handles your real traffic.
Get startedNo, so the unique URL acts as the credential. Keep it private.
Secrets are encrypted at rest, and requests are signature-verified wherever the provider signs them. Editing credentials never changes your webhook URL.
The basics take minutes: paste the snippet, connect your checkout or funnel builder, and connect your ad accounts. The setup checklist in your dashboard ticks each step off as data arrives, so you always know what's left.
Usually not. The snippet can go in through Google Tag Manager, WordPress or your funnel builder's tracking code settings, and most revenue sources connect with a click or a webhook URL you paste. The developer guide covers the JavaScript and server API if you do have a developer.
No. Plans are a flat monthly or yearly price. We never bill a percentage of revenue or ad spend, and you can switch, pause or cancel from the Billing page without a call.
No. Plans limit dashboard modules and things like integrations or workspaces; tracko.js, webhooks and syncs keep collecting data, so nothing is lost if you upgrade later.
Yes. BrainyMetrics supports consent modes, works with your consent banner, respects Global Privacy Control and handles sensitive form fields strictly. Data is first-party: it belongs to your workspace, not an ad network.
Orders, bumps, upsells, rebills and opt-ins from ClickFunnels 2.0.
Payments, renewals and refunds from Stripe, matched to the exact visitor.
Funnel attribution for opt-ins, bumps, upsells and payment plans.
Signed webhooks for sales, cancellations and opt-ins.
Workflow webhooks plus API payment sync for HighLevel sub-accounts.
Offer purchases and form submissions via Kajabi webhooks.
Install one snippet, connect your checkout and ad accounts, and get attribution you can act on today. Flat pricing, no annual contract.