BBrainyMetrics

Ad platforms

TikTok ads attribution and Events API

Spend synced every hour, clicks attributed to real sales, and purchases and leads sent back to TikTok server-side.

  • Flat monthly price, no revenue tax
  • No annual contract
  • Tracking starts the minute the snippet is live

TikTok drives a lot of first touches that other channels close later, which is exactly what first-click and multi-touch attribution reveal. Connect with TikTok to sync spend per ad every hour.

The TikTok Events API integration sends CompletePayment and SubmitForm events with hashed identifiers, ttclid and _ttp, reusing your pixel's event ids for deduplication. It needs the pixel code and an Events API access token.

The problem

What you miss while TikTok Ads isn't connected

TikTok traffic is mobile-first and often converts later on another device. Its own reports struggle to connect those dots.

Spend sync, ttclid attribution and the Events API give you and TikTok a fuller picture.

Find out which TikTok ads drive real sales

Create your account, install one snippet and see it on your own leads and sales.

  • Flat monthly price, no revenue tax
  • No annual contract
  • Tracking starts the minute the snippet is live
Create your account

What you get with TikTok Ads

Hourly spend

Per ad, with campaign and ad group names.

Events API

CompletePayment and SubmitForm server-side.

Deduplicated

Pixel event ids reused automatically.

Connect TikTok Ads and see it on your own data.

Start using TikTok Ads

How it works

  1. 1

    Connect with TikTok

    Pick the advertiser for spend.

  2. 2

    Add URL parameters

    Ad → Destination → URL parameters.

  3. 3

    Add the Events API

    Pixel code and access token.

Use cases

TikTok Ads in practice

Spend sync

TikTok spend next to attributed revenue.

ttclid attribution

Click ids captured on every visit.

Events API

Server-side events to TikTok.

Start using TikTok Ads
  • Flat monthly price, no revenue tax
  • No annual contract
  • Tracking starts the minute the snippet is live

Why BrainyMetrics

Your tools already have the data. BrainyMetrics connects it.

Checkout, calendar, phone and ad platforms stop being separate islands once they share one journey per customer.

Meta, Google and TikTok each claim the same sale, so platform totals add up to more than your bank account.
Each sale is counted once, from your own checkout data, and reconciled against what each platform claims.
Analytics gives the last click all the credit, so the ads that start journeys look like they lose money.
Seven attribution models are computed for every conversion, so you can compare first click, last click and everything between.
Phone calls and booked calls are a black box. You know they happened, not which ad caused them.
Calls and bookings are matched to the visitor's session and the ad behind it, then tracked through qualified and closed.
Ad blockers, Safari and cross-domain checkouts quietly break your data.
A first-party tracking subdomain, server-set cookies and cross-domain linking keep journeys intact.
Spend lives in one tab, revenue in another, and ROAS is a spreadsheet you rebuild every Monday.
Spend syncs hourly and sits next to attributed revenue, so ROAS, CPA and profit are on every row, down to the ad.
Ad algorithms optimise on the few conversions their pixel happens to see.
Real purchases and leads are sent back to the ad platforms' conversion APIs, deduplicated against the pixel.

Stop guessing which marketing pays.

Start using TikTok Ads

Getting started

Connected and attributing in four steps

No migration project and no agency retainer. Here is the whole path from sign-up to your first attributed sale.

  1. 1

    Create your account

    Sign up, name your workspace and pick the plan that fits. Your tracking snippet is waiting under Settings → Install.

  2. 2

    Install tracko.js

    Paste one snippet into your site's head, or add it with Google Tag Manager, WordPress or your funnel builder's tracking code box.

  3. 3

    Connect revenue and ads

    Connect Stripe, Shopify, your funnel builder or calendar, then Meta, Google or TikTok for hourly spend. Most connections take a click.

  4. 4

    Watch the first sale land

    The setup checklist ticks itself off as data arrives. Your next lead or sale shows up with its full journey and the ad that earned it.

Create your account
  • Flat monthly price, no revenue tax
  • No annual contract
  • Tracking starts the minute the snippet is live

Frequently asked questions

Common questions about TikTok Ads, setup and pricing.

The fastest answer is your own data

Create an account, install the snippet and see how BrainyMetrics handles your real traffic.

Get started
Is the connection secure?

Secrets are encrypted at rest, and requests are signature-verified wherever the provider signs them. Editing credentials never changes your webhook URL.

How long does setup take?

The basics take minutes: paste the snippet, connect your checkout or funnel builder, and connect your ad accounts. The setup checklist in your dashboard ticks each step off as data arrives, so you always know what's left.

Do I need a developer?

Usually not. The snippet can go in through Google Tag Manager, WordPress or your funnel builder's tracking code settings, and most revenue sources connect with a click or a webhook URL you paste. The developer guide covers the JavaScript and server API if you do have a developer.

Does the price go up as I grow?

No. Plans are a flat monthly or yearly price. We never bill a percentage of revenue or ad spend, and you can switch, pause or cancel from the Billing page without a call.

Does tracking stop if I hit a plan limit?

No. Plans limit dashboard modules and things like integrations or workspaces; tracko.js, webhooks and syncs keep collecting data, so nothing is lost if you upgrade later.

Is it privacy friendly?

Yes. BrainyMetrics supports consent modes, works with your consent banner, respects Global Privacy Control and handles sensitive form fields strictly. Data is first-party: it belongs to your workspace, not an ad network.

Keep exploring

Find out which TikTok ads drive real sales

Install one snippet, connect your checkout and ad accounts, and get attribution you can act on today. Flat pricing, no annual contract.