TikTok drives a lot of first touches that other channels close later, which is exactly what first-click and multi-touch attribution reveal. Connect with TikTok to sync spend per ad every hour.
The TikTok Events API integration sends CompletePayment and SubmitForm events with hashed identifiers, ttclid and _ttp, reusing your pixel's event ids for deduplication. It needs the pixel code and an Events API access token.