Revenue analytics
Up to 10 steps, each counted only after the step before and within your window. Break any funnel down by campaign or ad and see what each step cost.
A campaign that produces cheap leads can still produce expensive customers. Funnels follow the same people from step to step, so you can see where each ad's audience drops off.
People enter when they do step 1 in the selected dates; each later step counts when it happens after the previous one and within the window from step 1 (default 30 days). Every count opens the people at that step, and dropped off lists those who didn't continue.
The problem
Two ads with the same CPA can have very different funnels: one loses people at the opt-in, the other at the sales call. Fixing the wrong step wastes weeks.
Step-by-step funnels by ad show where to focus, and what each step costs.
Create your account, install one snippet and see it on your own leads and sales.
Visits, page views, leads, events, tags, pipeline stages, calls, call outcomes, purchases, trials, renewals and cancellations.
Conversion between steps and median time from one to the next.
Channel, source, platform, campaign, ad set, ad, landing page or source tag.
With platform, campaign, ad set or ad: spend, cost per step and ROAS.
Call funnel, e-commerce, SaaS trial and info product.
Save funnels and pin them next to custom reports.
See funnel analysis working on your own data.
Start using Funnel analysisOr pick steps yourself.
Default 30 days from step 1.
By campaign, ad or any grouping.
At any step, or those who dropped off.
Use cases
Spot the step where most of a campaign's visitors drop off.
See what each ad costs per opt-in, booking and sale.
Know how long people take between steps.
A person's source is the visit their opt-in is credited to under the chosen model. Steps based on tags or pipeline stages count straight away if the person already had them.
See where each ad's traffic drops out of your funnel. Create your account and start tracking today.
Why BrainyMetrics
What changes when every lead, call and sale is tied back to the ad that started it.
Stop guessing which marketing pays.
Start using Funnel analysisGetting started
No migration project and no agency retainer. Here is the whole path from sign-up to your first attributed sale.
Sign up, name your workspace and pick the plan that fits. Your tracking snippet is waiting under Settings → Install.
Paste one snippet into your site's head, or add it with Google Tag Manager, WordPress or your funnel builder's tracking code box.
Connect Stripe, Shopify, your funnel builder or calendar, then Meta, Google or TikTok for hourly spend. Most connections take a click.
The setup checklist ticks itself off as data arrives. Your next lead or sale shows up with its full journey and the ad that earned it.
One account
Tracking, attribution, calls, spend and revenue analytics share one data model, so each feature makes the others more accurate.
Seven models side by side, down to the ad.
Your own subdomain and server-set cookies.
Dynamic numbers matched to the click behind each call.
Hourly spend sync joined with real revenue.
Feed real sales back to nine ad platforms.
Every visit, ad, order and call per person.
Lifetime value by the channel that acquired them.
Actual vs tracked vs claimed, side by side.
Create your account and start tracking today.
Create your accountCommon questions about Funnel analysis, setup and pricing.
Create an account, install the snippet and see how BrainyMetrics handles your real traffic.
Get startedUp to 10.
Yes. Every step has a dropped-off list of people who reached it but not the next step.
GET /api/workspaces/:ws/reports/funnel with a JSON config, and /reports/funnel/people for the people at a step.
The basics take minutes: paste the snippet, connect your checkout or funnel builder, and connect your ad accounts. The setup checklist in your dashboard ticks each step off as data arrives, so you always know what's left.
Usually not. The snippet can go in through Google Tag Manager, WordPress or your funnel builder's tracking code settings, and most revenue sources connect with a click or a webhook URL you paste. The developer guide covers the JavaScript and server API if you do have a developer.
No. Plans are a flat monthly or yearly price. We never bill a percentage of revenue or ad spend, and you can switch, pause or cancel from the Billing page without a call.
No. Plans limit dashboard modules and things like integrations or workspaces; tracko.js, webhooks and syncs keep collecting data, so nothing is lost if you upgrade later.
Yes. BrainyMetrics supports consent modes, works with your consent banner, respects Global Privacy Control and handles sensitive form fields strictly. Data is first-party: it belongs to your workspace, not an ad network.
KPIs and funnels per business model, compared with the previous period.
Your own reports, formula metrics and a drag-to-arrange dashboard.
Attribute booked sales calls and track them through qualified and closed.
Hourly spend sync joined with attributed revenue for real ROAS, CPA and CPL.
Attributed revenue minus order hard costs and ad spend, per row.
LTV per lead grouped by first-touch source, over any window.
Install one snippet, connect your checkout and ad accounts, and get attribution you can act on today. Flat pricing, no annual contract.