Home services, clinics, law firms and other local businesses: see which ads make the phone ring and which calls become paying customers.
For local service businesses, most valuable leads call. Without call tracking those calls are invisible to Google Ads and your reports, and the campaigns that drive them look like they do nothing.
BrainyMetrics shows each visitor their own tracking number, matches every call to the session and ad that produced it, and captures web form leads automatically. Mark outcomes on each call and upload the real conversions back to Google Ads, so Smart Bidding learns from booked jobs instead of clicks.
The problem
Local businesses get most of their customers by phone and form. Neither ad platforms nor analytics can tell you which ad caused a call, so the campaigns that drive calls look like they do nothing.
Without call attribution, budget drifts toward whatever is easiest to measure, not what brings customers.
Create your account, install one snippet and see it on your own leads and sales.
Each visitor sees their own tracking number.
Booked, showed, closed, lost, with deal values.
Send qualified conversions back to Google.
Contact forms are captured as leads automatically.
All of this is built in, ready on day one.
Start using Local & service businessesUse cases
Dynamic numbers match each call to the ad behind it.
Every form lead attributed automatically.
See what each campaign costs per answered call.
Why BrainyMetrics
The day-to-day difference for teams who stop guessing which marketing pays.
Stop guessing which marketing pays.
Start using Local & service businessesGetting started
No migration project and no agency retainer. Here is the whole path from sign-up to your first attributed sale.
Sign up, name your workspace and pick the plan that fits. Your tracking snippet is waiting under Settings → Install.
Paste one snippet into your site's head, or add it with Google Tag Manager, WordPress or your funnel builder's tracking code box.
Connect Stripe, Shopify, your funnel builder or calendar, then Meta, Google or TikTok for hourly spend. Most connections take a click.
The setup checklist ticks itself off as data arrives. Your next lead or sale shows up with its full journey and the ad that earned it.
One account
Tracking, attribution, calls, spend and revenue analytics share one data model, so each feature makes the others more accurate.
Seven models side by side, down to the ad.
Your own subdomain and server-set cookies.
Dynamic numbers matched to the click behind each call.
Hourly spend sync joined with real revenue.
Feed real sales back to nine ad platforms.
Every visit, ad, order and call per person.
Lifetime value by the channel that acquired them.
Drop-offs and cost per step, by ad.
Create your account and start tracking today.
Create your accountCommon questions about Local & service businesses, setup and pricing.
Create an account, install the snippet and see how BrainyMetrics handles your real traffic.
Get startedTwilio and CallRail integrate directly; any other system can post calls through the API.
The basics take minutes: paste the snippet, connect your checkout or funnel builder, and connect your ad accounts. The setup checklist in your dashboard ticks each step off as data arrives, so you always know what's left.
Usually not. The snippet can go in through Google Tag Manager, WordPress or your funnel builder's tracking code settings, and most revenue sources connect with a click or a webhook URL you paste. The developer guide covers the JavaScript and server API if you do have a developer.
No. Plans are a flat monthly or yearly price. We never bill a percentage of revenue or ad spend, and you can switch, pause or cancel from the Billing page without a call.
No. Plans limit dashboard modules and things like integrations or workspaces; tracko.js, webhooks and syncs keep collecting data, so nothing is lost if you upgrade later.
Yes. BrainyMetrics supports consent modes, works with your consent banner, respects Global Privacy Control and handles sensitive form fields strictly. Data is first-party: it belongs to your workspace, not an ad network.
Dynamic number insertion that matches each call to the session and ad behind it.
CallRail post-call webhooks joined to web journeys.
Spend sync plus offline and enhanced conversion upload.
New-customer revenue, profit and LTV by ad for online stores.
Funnel attribution for opt-ins, bumps, upsells and payment plans.
Booked, qualified and closed calls credited to the ad that started it.
Install one snippet, connect your checkout and ad accounts, and get attribution you can act on today. Flat pricing, no annual contract.