Tracking

UTM tracking that's set up right, and stays that way

Templates for every ad platform, a URL builder that cleans up your links, and a warning the moment a platform starts sending untagged clicks.

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Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

Attribution is only as good as your tagging. One Meta ad without URL parameters and its sales show up as organic social, because Facebook adds fbclid to organic posts too.

Settings → Install has ready-made URL parameter templates for each platform, and Settings → URL builder turns any landing page into one tracking URL. It keeps your existing parameters and anchors, replaces stale UTMs, and removes hard-coded click ids. The Attribution report then checks your tagging continuously: a yellow warning appears when a platform with spend sends untagged clicks, or when clicks arrive without ad ids so spend can't be joined below the platform level.

The problem

What it costs to go without utm builder & tagging check

UTMs are only as good as the person typing them. One campaign tagged "facebook", another "Facebook", a third not tagged at all: by the end of the quarter your reports are split into fragments nobody trusts.

Untagged paid clicks are the worst case. They are recorded as organic or direct, so the ad that paid for them looks less effective, and nobody notices until the budget has already moved.

Tag every campaign right the first time

Create your account, install one snippet and see it on your own leads and sales.

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

Create your account

What you get with UTM builder & tagging check

Platform templates

Meta, Google, TikTok, Microsoft, LinkedIn and Snapchat templates with the right macros.

Smart URL builder

Keeps your parameters, replaces old UTMs, strips hard-coded click ids.

Untagged warning

Flags a platform when fewer than 20% of its clicks arrive as paid visits.

Partly tagged warning

Flags when ad ids are missing so spend can't join at ad level.

See utm builder & tagging check working on your own data.

Start using UTM builder & tagging check

Use cases

UTM builder & tagging check in practice

Consistent naming

Use the platform templates so every campaign, ad set and ad is tagged the same way across Meta, Google, TikTok and more.

Build links for anything

Generate tagged URLs for emails, partners and influencers in the URL builder without a spreadsheet.

Get warned about gaps

Automatic warnings flag platforms sending untagged clicks so you can fix tagging before it costs you data.

Start using UTM builder & tagging check

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

Why BrainyMetrics

Marketing without guesswork

What changes when every lead, call and sale is tied back to the ad that started it.

Without BrainyMetrics

With BrainyMetrics

Meta, Google and TikTok each claim the same sale, so platform totals add up to more than your bank account.

Each sale is counted once, from your own checkout data, and reconciled against what each platform claims.

Analytics gives the last click all the credit, so the ads that start journeys look like they lose money.

Seven attribution models are computed for every conversion, so you can compare first click, last click and everything between.

Phone calls and booked calls are a black box. You know they happened, not which ad caused them.

Calls and bookings are matched to the visitor's session and the ad behind it, then tracked through qualified and closed.

Ad blockers, Safari and cross-domain checkouts quietly break your data.

A first-party tracking subdomain, server-set cookies and cross-domain linking keep journeys intact.

Spend lives in one tab, revenue in another, and ROAS is a spreadsheet you rebuild every Monday.

Spend syncs hourly and sits next to attributed revenue, so ROAS, CPA and profit are on every row, down to the ad.

Ad algorithms optimise on the few conversions their pixel happens to see.

Real purchases and leads are sent back to the ad platforms' conversion APIs, deduplicated against the pixel.

Stop guessing which marketing pays.

Start using UTM builder & tagging check

Getting started

Live on your site in four steps

No migration project and no agency retainer. Here is the whole path from sign-up to your first attributed sale.

1
Create your account
Sign up, name your workspace and pick the plan that fits. Your tracking snippet is waiting under Settings → Install.
2
Install tracko.js
Paste one snippet into your site's head, or add it with Google Tag Manager, WordPress or your funnel builder's tracking code box.
3
Connect revenue and ads
Connect Stripe, Shopify, your funnel builder or calendar, then Meta, Google or TikTok for hourly spend. Most connections take a click.
4
Watch the first sale land
The setup checklist ticks itself off as data arrives. Your next lead or sale shows up with its full journey and the ad that earned it.

Create your account

Flat monthly price, no revenue tax
No annual contract
Tracking starts the minute the snippet is live

One account

Everything else that comes with it

Tracking, attribution, calls, spend and revenue analytics share one data model, so each feature makes the others more accurate.

Multi-touch attribution

Seven models side by side, down to the ad.

First-party tracking

Your own subdomain and server-set cookies.

Call tracking

Dynamic numbers matched to the click behind each call.

ROAS and profit

Hourly spend sync joined with real revenue.

Conversion APIs

Feed real sales back to nine ad platforms.

Customer journeys

Every visit, ad, order and call per person.

LTV and cohorts

Lifetime value by the channel that acquired them.

Funnels

Drop-offs and cost per step, by ad.

Create your account and start tracking today.

Create your account

Frequently asked questions

Common questions about UTM builder & tagging check, setup and pricing.

The fastest answer is your own data

Create an account, install the snippet and see how BrainyMetrics handles your real traffic.

Get started

Where do Google and Microsoft templates go?

In the Final URL suffix, because those platforms don't fill in macros inside the Final URL itself. The builder gives you the parameters only for that.

Can I add my own source tags?

Yes. bm_sl adds a free-form source tag, useful for emails, influencers or partners.

How long does setup take?

The basics take minutes: paste the snippet, connect your checkout or funnel builder, and connect your ad accounts. The setup checklist in your dashboard ticks each step off as data arrives, so you always know what's left.

Do I need a developer?

Usually not. The snippet can go in through Google Tag Manager, WordPress or your funnel builder's tracking code settings, and most revenue sources connect with a click or a webhook URL you paste. The developer guide covers the JavaScript and server API if you do have a developer.

Does the price go up as I grow?

No. Plans are a flat monthly or yearly price. We never bill a percentage of revenue or ad spend, and you can switch, pause or cancel from the Billing page without a call.

Does tracking stop if I hit a plan limit?

No. Plans limit dashboard modules and things like integrations or workspaces; tracko.js, webhooks and syncs keep collecting data, so nothing is lost if you upgrade later.

Is it privacy friendly?

Yes. BrainyMetrics supports consent modes, works with your consent banner, respects Global Privacy Control and handles sensitive form fields strictly. Data is first-party: it belongs to your workspace, not an ad network.